Back to Normal? The Future of Extended Enterprise Training

Extended enterprise training for partners, dealers and resellers has traditionally been handled with a heavy dose of in-person, hands-on training. After all, even the best immersive simulations can’t yet replace the actual real-life experience of fixing an engine or diagnosing and repairing a fault in a forklift.

Unfortunately, the pandemic had other plans and many organizations offering extended enterprise training had to scramble to adopt remote learning delivery formats and do the best they could in a COVID-restricted environment. Now that the pandemic has receded, a recent extended enterprise learning survey from Brandon Hall Group finds that organizations are returning to a pre-COVID model for training their partner networks. While organizations are glad to be able to utilize in-person learning fully again, the challenges and demands around extended enterprise partner training have intensified.

Manufacturers are being asked to increase the training support they provide their partners. Like most learning organizations, they are being asked to do more with less. Executive leadership is scrutinizing training spend and asking for direct evidence of performance impact and enhanced efficiencies in the training process. 

Other challenges include trainees coming into the learning process with fewer basic skills and limited conceptual understanding, reduced access to senior personnel to mentor and coach trainees, a general push to limit time spent in the learning process to maximize employee time, and frictions over which organizational silos own the learning process.


Please join Ken Joseph, Principal Analyst at Brandon Hall Group, and David Proegler, Senior Managing Principal with LatitudeLearning, on Thursday, Feb. 16, at 1 p.m. EST as they explore the challenges companies are facing as they extend training to their partner networks, and how these challenges are being met. The 60-minute webinar, Back to Normal? The Future of Extended Enterprise Training, will feature data from the Brandon Hall Group’s 2022 study on Extended Enterprise Learning and provide insights direct from the field research on how organizations are working to drive learning efficiencies and improved outcomes. Discussion topics include:

  • Challenges faced in training partner networks
  • Post-pandemic trends
  • Best practices and strategies
  • Examples of successful approaches.

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Mike Cooke

Chief Executive Officer of Brandon Hall Group Mike Cooke Prior to joining Brandon Hall Group, Mike Cooke was the Chief Executive Officer and co-founder of AC Growth. Mike held leadership and executive positions for the majority of his career, at which he was responsible for steering sales and marketing teams to drive results and profitability. His background includes more than 15 years of experience in sales, marketing, management, and operations in the research, consulting, software and technology industries. Mike has extensive experience in sales, marketing and management having worked for several early high-growth emerging businesses and has implemented technology systems to support various critical sales, finance, marketing and client service functions. He is especially skilled in organizing the sales and service strategy to fully support a company’s growth strategy. The concept of growth was an absolute to Mike and a motivator in starting AC Growth, in order to help organizations achieve research driven results. Most recently, Mike was the VP and General Manager of Field Operations at Bersin & Associates, a global analyst and consulting services firm focused on all areas of enterprise learning, talent management and talent acquisition. Tasked with leading the company’s global expansion, Mike led all sales operations worldwide. During Mike’s tenure, the company has grown into a multi-national firm, conducting business in over 45 countries with over 4,500 multi-national organizations. Mike started his career at MicroVideo Learning Systems in 1992, eventually holding a senior management position and leading all corporate sales before founding Dynamic Minds. Mike was CEO and Co-Founder of Dynamic Minds, a custom developer of software programs, working with clients like Goldman Sachs, Prentice Hall, McGraw Hill and Merrill Lynch. Also, Mike worked for Oddcast, a leading provider of customer experience and marketing solutions, where he held a senior management position leading the company into new markets across various industries. Mike also serves on the Advisory Board for Carbon Solutions America, an independent sustainability consulting and carbon management firm that specializes in the design and implementation of greenhouse reduction and sustainability plans as well as managing the generation of carbon and renewal energy and energy efficiency credits. Mike attended University of Phoenix, studying Business Administration and Finance. He has also completed executive training at the Chicago Graduate School of Business in Chicago, IL.

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