Brandon Hall Group Research Published April 27-May 3

Human Capital Management ResearchBrandon Hall Group last week published 11 pieces of research – 3 major research reports, 1 solution provider profile, 4 case studies, 1 webinar and 2 research-based blogs.


In this blog, we will make public some of these reports (click on the links) as a way for non-members to familiarize themselves with our research:

But our research is just one piece of a Brandon Hall Group Membership. Contact us at [email protected] for more information on membership.

Here is an overview of research released April 27-May 3.

Major Research Reports

State of Succession Management 2015: Increasing Investment and Accelerating Automation

Succession Management is likely the most important element in ensuring business continuity. However, the majority of respondents to Brandon Hall Group’s State of Succession Management Study do not believe their organizations are doing enough to address ensuing business challenges or prepare for forthcoming business and workforce changes. Worse yet, they are not confident they have the right practices in place, nor know what they are, to identify and develop tomorrow’s most qualified leaders. This industry perspective, by VP and Principal Analyst for Talent Management Laci Loew, offers top research findings, leading practices for creating high-performance succession management, along with a high-performance framework and a business impact model.

Improving Performance Management: Framing a Systematic Approach

This white paper introduces Brandon Hall Group’s framework for Performance Management, a tool that aids organizations in setting or refining its strategy for building a high-performance system of performance management. The paper, by VP and Principal Analyst for Talent Management Laci Loew, provides an overview of recent research, presents the framework, and includes a diagnostic tool to help organizations determine their current state of performance management.

Evaluating Pre-Hire Assessment Providers

This KnowledgeBlast addresses a major challenge for organizations that use pre-hire assessments at some stage of the recruitment process: evaluating and selecting the best provider. Madeline Laurano, VP and Principal Analyst for Talent Acquisition, uses Brandon Hall Group’s latest assessment research to examine best practices and key trends for selecting the right pre-hire assessment vendor for your organization.

Solution Provider Profile


This solution provider profile features PeopleFluent, a total workforce HCM technology company with a Talent Engagement Cloud built around people. PeopleFluent’s Mirror™ Suite integrates video, strategic analytics, and collaborative social technologies to address employee engagement. The profile includes insights from Laci Loew, VP and Principal Analyst for Talent Management.

Case Studies from Brandon Hall Group Excellence Award-Winners

Learning Measurement at Unilever

This case study shares how Unilever, in partnership with Accenture Academy, developed a set of powerful learning analytics. Unilever is a UK-based consumer goods provider with more than 170,000 employees worldwide. This earned the company a Bronze Award for Best Learning Measurement Approach in the 2014 Excellence Awards.

Horizon’s Learning Transformation

This case study offers insights into learning’s role in Horizon’s business transformation. The Turkish organization provides consumer goods and employs nearly 3,000 staff members. This earned the company a Silver Award for Best Learning Program Supporting a Change Transformation Business Strategy in the 2014 Excellence Awards.

Training Takes Flight at Finnair

This case study focuses on an innovative approach to compliance training by Finnair Flight Academy, a wholly owned subsidiary of Finland’s state airline Finnair, in partnership with solution providers NetDimensions and Peak Pacific.

Learning Results at Emirates Bank

This case study profiles the learning program results at Emirates NBD in partnership with the Performance Factory. This UAE-based banking and financial services firm has revenues of $3 billion and employs a staff of over 9,000. This earned the company a Bronze Award for Best Results of a Learning Program in the 2014 Excellence Awards.


The Business of Social Recognition

Employee recognition has a direct impact on business success. Madeline Laurano, VP and Principal Analyst of Talent Acquisition at Brandon Hall Group, explored the key drivers for investing in social recognition and how customers that leverage social recognition solutions are able to drive business outcomes. The presentation is based on Brandon Hall Group’s latest Employee Engagement study.

Research-based Blogs

Building a Path to Career Success

“With the global economy seemingly stabilized and growth on the agenda, organizations are realizing that ‘where else are they going to go?’ is not a sufficient retention strategy,” writes Mollie Lombardi in her blog post. She discusses the important role of retention and includes an invitation to a webinar where she will partner with the CHRO of University of Rochester (N.Y.) Medical Center to discuss how companies can keep their best and brightest staff.

HCM in India: An Urgency to Innovate

“Unlike in the US where HR leaders have been largely resistant to embracing innovative technologies, India is adopting HR technologies at warp speed,” says Kyle Lagunas in his blog post. He recounts his experience as a keynote speaker at the SHRM India HR Technology Conference April 24 and shares some key takeaways from the event.

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Mike Cooke



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Mike Cooke

Chief Executive Officer of Brandon Hall Group Mike Cooke Prior to joining Brandon Hall Group, Mike Cooke was the Chief Executive Officer and co-founder of AC Growth. Mike held leadership and executive positions for the majority of his career, at which he was responsible for steering sales and marketing teams to drive results and profitability. His background includes more than 15 years of experience in sales, marketing, management, and operations in the research, consulting, software and technology industries. Mike has extensive experience in sales, marketing and management having worked for several early high-growth emerging businesses and has implemented technology systems to support various critical sales, finance, marketing and client service functions. He is especially skilled in organizing the sales and service strategy to fully support a company’s growth strategy. The concept of growth was an absolute to Mike and a motivator in starting AC Growth, in order to help organizations achieve research driven results. Most recently, Mike was the VP and General Manager of Field Operations at Bersin & Associates, a global analyst and consulting services firm focused on all areas of enterprise learning, talent management and talent acquisition. Tasked with leading the company’s global expansion, Mike led all sales operations worldwide. During Mike’s tenure, the company has grown into a multi-national firm, conducting business in over 45 countries with over 4,500 multi-national organizations. Mike started his career at MicroVideo Learning Systems in 1992, eventually holding a senior management position and leading all corporate sales before founding Dynamic Minds. Mike was CEO and Co-Founder of Dynamic Minds, a custom developer of software programs, working with clients like Goldman Sachs, Prentice Hall, McGraw Hill and Merrill Lynch. Also, Mike worked for Oddcast, a leading provider of customer experience and marketing solutions, where he held a senior management position leading the company into new markets across various industries. Mike also serves on the Advisory Board for Carbon Solutions America, an independent sustainability consulting and carbon management firm that specializes in the design and implementation of greenhouse reduction and sustainability plans as well as managing the generation of carbon and renewal energy and energy efficiency credits. Mike attended University of Phoenix, studying Business Administration and Finance. He has also completed executive training at the Chicago Graduate School of Business in Chicago, IL.