Brandon Hall Group Research Published Nov. 30-Dec. 6

In the past week, Brandon Hall Group published 15 pieces of research – 1 new proprietary research report, 10 award-winning case studies, 1 webinar, and 3 research-based blogs.

In this blog, we will make public some of these reports (click on the links) as a way for non-members to familiarize themselves with our research:


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Here is an overview of research released the week of Nov. 30-Dec. 6:

New Research Report

HCM Market Watch: October-November 2015

This edition of HCM MarketWatch recaps some of the major technology releases, improvements and partnerships between solution providers that have transpired over the past two months. Featured solution providers include Appcast, Cornerstone OnDemand, Docebo, Fairsail, Guidespark, Harvard Business Publishing, IBM, Kronos, Mercer, Silkroad, SmartRecruiters, SAP, Silkroad, WePow, and Workday.

Award-winning Case Studies

These case studies – winners of 2015 Brandon Hall Group Excellence Awards – were released for publication this week:

Intuit Uses Technology to Enhance the Learning Experience

The ProAdvisor program is an integral part of Intuit’s business model, and the organization was looking to make enhancements to the program. By integrating its various systems with its LMS, SumTotal Systems, Intuit was able to achieve this goal and many others. The results included growth in both certified ProAdvisors as well as the number of accountants trained on the company’s offerings. Intuit earned a Gold Award for Best Advance in Learning Technology Implementation in the 2015 Excellence Awards.

Developing Frontline Leaders at Baptist Health South Florida

Baptist Health South Florida has a goal to be the one of the best healthcare providers, and it knows that developing internal leaders is the way to make it happen. The company’s Frontline Leader Program gives leaders tools they need to build the highly engaged, high-performing teams Baptist Health will need to succeed in the future. The $2.3 billion institution earned a Gold Award for Best Advance in Leadership Development in the 2015 Excellence Awards program.

Harnessing the Power of Workforce Planning at Tata Consultancy Services

Workforce planning becomes a business requirement as organizations grow in complexity and headcount. This case study examines the process and results achieved by Tata Consultancy Services as it pursues workforce planning for its 30,000+ employees. For achievements in everything from strategy and stakeholder identification to process design and implementation, the $15 billion firm earned a Gold Award for Best Advance in Workforce Management and Planning in the 2015 Excellence Awards.

Managing Organizational Knowledge at Defense Manpower Data Center

When you consider the aggregated knowledge of an organization’s workforce, being able to harness that information provides a clear advantage. In this case study, we learn about how the US government entity, Defense Manpower Data Center, was able to do this through new technology. The initiative yielded results from improved course evaluations to reduced organizational costs due to better-trained staff. This earned DMDC a Silver Award for Best Advance in Learning Technology Implementation in the 2015 Excellence Awards.

Healthcare Leadership Transformation at Edwards Lifesciences

Edwards Lifesciences has been offering targeted training for its salesforce on meeting the needs of its customers, but there was still a gap in sales performance. This initial effort led to the development of a specific program designed to help sellers conquer unique challenges in the healthcare vertical. The initiative helped to drive sales to hospital organizations and position Edwards Lifesciences as a true, valued partner. This earned the $2 billion medical device firm a Silver Award for Best Learning Program Supporting a Change Transformation Business Strategy in the 2015 Excellence Awards.

Excelsior College Educates the Next Generation of Teachers

With Common Core becoming a required standard for teachers across the U.S., Excelsior College decided to develop a course that would assist educators with making the transition. The solution is based on interactive tutorials that provide detailed information about the theory and history behind Common Core, including practical pointers for teachers on how to implement the new standards and teaching methods. The tutorials are comprised largely of specific examples in the form of model classroom conversations or animations depicting specific learning tools and methods. This earned the Albany, New York-based college a Silver Award for Best Advance in Custom Content in the 2015 Excellence Awards.

How Scotts Miracle-Gro Plants Product Knowledge

Scotts Miracle-Gro, like many companies, has a seasonal product in its line of fertilizers and lawn care products. This means the roll-out of product training has to be well-timed and thorough enough to prepare learners for the prime selling season. This case study highlights the custom training program SMG uses to prepare associates for this challenge, including live sessions, interactive elements, a blend of media, and more. The $2.8 billion chemical company earned a Silver Award for Best Custom Content in the 2015 Excellence Awards.

UL Grows Leaders with the China Leadership Program

UL, like many organizations, knows that leadership bench strength is a key indicator of a firm’s resiliency in the face of business challenges. The global company set out in 2010 to qualify 100 Chinese leaders internally, preparing them as future strategic leaders of the organization. Through action learning and hands-on activities, more than 50 leaders have already been added to the list, and it grows annually. This innovative program earned UL a Bronze Award for Best Advance in Leadership Development in the 2015 Excellence Awards.

How PepsiCo Develops Internal Leaders

PepsiCo’s expansion and business-growing plans required the strengthening of the leadership pipeline and the acceleration of the careers of emerging leaders. This was driven not only by the number of leaders needed to support growth but also by the changing mindset and leadership capabilities the new context demanded. This case study highlights the Accelerated Leadership Program and how it develops business leaders for the $9 billion global company. This earned PepsiCo a Bronze Award for Best Advance in Leadership Development in the 2015 Excellence Awards.

Penn Foster’s Mobile Student Study Tool

This awards case study features Penn Foster College’s study tool that provides interactive memory games using responsive design and an open and modifiable database for an unlimited amount of content on mobile devices. Students can choose and filter by content and activity, and track progress and results. The initiative earned Penn Foster College a Bronze Award for Mobile Learning in the 2015 Brandon Hall Group Excellence Awards.


Measuring the ROI of Informal Learning

It has become apparent that people learn more of what they need to be effective at their job through informal channels, on-the-job experiences and coaching than they do through more formal means. However, most companies still focus their learning efforts on the classroom and the course. What opportunities are they missing to help people retain more of what they are learning and discover new knowledge through these other challenges? David Wentworth, Principal Analyst with Brandon Hall Group, and Alessio Artuffo, Chief Operating Officer at Docebo NA Inc., examined the possibilities within social and informal learning, as well as ideas around measuring the benefits of their use.

Research-based Blogs

Strategy First, Then Measure

There is more discussion going on around analytics, measuring learning, and determining learning’s ROI. The truth of the matter is that few companies have a good handle on measuring the learning they are already doing. According to some of our recent research, more than four-fifths of organizations don’t think they are all that good at measuring the static, formal learning they’ve been delivering for decades. In this blog post, David Wentworth explores the topic of learning measurement and offers an invitation to join an upcoming webinar to learn more about the subject.

User Experience for HCM Software: The 9,900% ROI

Most of us give little thought to user experience. After all, when it was the only technology to use, the terminal with the green text was just fine. But when you just put down your iPhone to pick up your iPad to see something in higher resolution while you’re waiting for your conference call to start, you probably have little appreciation for clumsy UI and hard-to-find controls. In this blog post, Ben Eubanks discusses the importance of user experience both for solution providers and business leaders.

HCMx Radio: Using Learning to Enhance Corporate Culture

With the ever-changing global markets, multi-generational shifts in organizations and the pressure to continue to grow and expand, how do companies not only survive but thrive? There are many layers to the answer, including employee engagement and culture. In this blog post, Brandon Hall Group COO Rachel Cooke announces the latest episode of HCMx Radio where she interviews Dr. Sydney Savion from Dell. In this show Dr. Savion reveals the strategy that Dell put in place to cultivate engagement throughout the organization.

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