PGA of America

Brandon Hall Group conducted an evaluation of PGA’s approach to providing learning and development opportunities to their golf professionals (25,000 professionals). The focus of the assessment was to explore the PGA’s approach to creating and delivering learning content to professionals for the purpose of further developing their leadership competencies and creating greater opportunities for career advancement.
The assessment included the evaluation of the current learning technology to deliver content. Also, our team conducted focus groups with select professionals to capture their ongoing business challenges and opportunities, their learning styles and requirements and their perception of the quality and usability of learning content provided by the PGA.


The data and information compiled during the engagement was used to provide a framework in which the PGA could optimize its approach to providing education and training to their professionals and strengthen the professionals’ stature as a core member of the leadership team at their respective golf operations and to increase the probability of being promoted to head golf professional or general manager.