Guest: Carin Van Vuuren – Chief Marketing Office, Greenhouse Software
Carin is a dynamic marketing leader with a track record of delivering growth through the combination of Brand, Digital and Strategic Marketing that includes communication, demand generation and sales enablement. Carin has extensive experience with B2B and B2C clients to create and redefine their Brand, corporate marketing and stakeholder engagement strategies.
Topics and questions include
- Helping companies articulate what and why they stand for
- Purposeful branding
- What we can learn about collaboration from bees
- Becoming conscious about unconscious bias
- How organizations can embrace diversity, equity and inclusion
- How unique people create diversity
- Equity as a process
- Inclusion is an outcome; making everyone feel welcome
- Using technology to ensure diversity
- AI as an inclusive recruiting tool
- The power of team interviewing
- Yelp reviews as evaluation models
- Using data to measure diversity effectiveness
- And more!
If you have questions about our discussion today or want access to our research, please contact us at [email protected]or visit www.brandonhall.com
We are going on our third year of hosting our Women in Leadership Summit – WIL19. The event will be held on May 1 & 2 at the Marriott Harbor Beach Club in Fort Lauderdale, FL. We hope to see you there!