Brandon Hall Group™ Launches Agency! — A Dedicated Digital Marketing Powerhouse for HR, Talent, and Learning Tech Vendors

At Brandon Hall Group™, we’ve spent years at the forefront of the HCM industry, gathering insights, conducting research, and building relationships with some of the brightest minds in the field. Our journey has taught us one crucial thing — that success in the HCM world isn’t just about having great solutions — it’s about effectively reaching the right audience.

This realization led us to the creation of our agency. We saw an opportunity to bridge the gap between innovative HCM technology providers and the corporate buyers who seek these solutions. We wanted to bring our in-depth industry knowledge to the forefront and help these providers not only navigate the complex HCM landscape but also stand out in it.

Our agency isn’t just about marketing; it’s about partnership. We’re here to collaborate with HCM solution providers, understand their unique offerings, and craft strategies that resonate with corporate decision-makers. We know this industry inside and out, and we’re excited to share that expertise with you.

So, whether you’re an HCM innovator looking to amplify your presence or a corporation seeking the best solutions, we invite you to partner with Agency! By Brandon Hall Group. Together we’ll shape the future of Human Capital Management. Thank you for joining us on this exciting journey.

Our slogan is, “Navigating the marketplace, understanding your buyers, connecting you to both!” If you are an HCM solution provider and want to elevate your brand, visit https://agency.brandonhall.com/ to learn more and schedule a call.

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Mike Cooke

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Mike Cooke

Chief Executive Officer of Brandon Hall Group Mike Cooke Prior to joining Brandon Hall Group, Mike Cooke was the Chief Executive Officer and co-founder of AC Growth. Mike held leadership and executive positions for the majority of his career, at which he was responsible for steering sales and marketing teams to drive results and profitability. His background includes more than 15 years of experience in sales, marketing, management, and operations in the research, consulting, software and technology industries. Mike has extensive experience in sales, marketing and management having worked for several early high-growth emerging businesses and has implemented technology systems to support various critical sales, finance, marketing and client service functions. He is especially skilled in organizing the sales and service strategy to fully support a company’s growth strategy. The concept of growth was an absolute to Mike and a motivator in starting AC Growth, in order to help organizations achieve research driven results. Most recently, Mike was the VP and General Manager of Field Operations at Bersin & Associates, a global analyst and consulting services firm focused on all areas of enterprise learning, talent management and talent acquisition. Tasked with leading the company’s global expansion, Mike led all sales operations worldwide. During Mike’s tenure, the company has grown into a multi-national firm, conducting business in over 45 countries with over 4,500 multi-national organizations. Mike started his career at MicroVideo Learning Systems in 1992, eventually holding a senior management position and leading all corporate sales before founding Dynamic Minds. Mike was CEO and Co-Founder of Dynamic Minds, a custom developer of software programs, working with clients like Goldman Sachs, Prentice Hall, McGraw Hill and Merrill Lynch. Also, Mike worked for Oddcast, a leading provider of customer experience and marketing solutions, where he held a senior management position leading the company into new markets across various industries. Mike also serves on the Advisory Board for Carbon Solutions America, an independent sustainability consulting and carbon management firm that specializes in the design and implementation of greenhouse reduction and sustainability plans as well as managing the generation of carbon and renewal energy and energy efficiency credits. Mike attended University of Phoenix, studying Business Administration and Finance. He has also completed executive training at the Chicago Graduate School of Business in Chicago, IL.

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