We recently had the opportunity to sit down with the team at ETU — including Phill Miller, their new CEO, Conor Gaffney, Head of Product, and East Apthorp, their CMO — to understand what they're building in this evolving space. What they shared, along with broader conversations across the industry, reveals that this shift isn't just about adopting new technology; it's about fundamentally changing how we approach skill development at scale. The combination of AI, immersive media, and sophisticated analytics is making previously complex and expensive simulation training accessible to organizations of all sizes.