Brandon Hall Group Research Highlights, October 17-23, 2020

More assets were added this week to Brandon Halls Group’s Member Center including a provocative research summary on Learning Measurement, incisive case studies, revealing solution provider profiles, enlightening podcasts, informative eBooks and more.


Measuring Learning’s Impact (Research Summary)

Lapses in Measuring Learning’s Impact Are Sabotaging America’s Corporations. Brandon Hall Group’s 2020 Learning Measurement Study found that fewer than 16% of organizations are very effectively able to identify and track a series of metrics, including participation, satisfaction, knowledge transfer, behavior change and business impact for any of their learning.

Realizing the Power of Diversity, Equity, and Inclusion for Your Business (eBook)

In this ebook, we explore the business impact of diversity, inclusion and equity (DEI). Its importance has been growing for several years. But in 2020, with the coronavirus pandemic and the movement for racial justice, it became a business imperative for every organization that wants to engage employees, relate to customers and serve their communities.

What’s on the Other Side: L&D and the Impact of the COVID-19 Pandemic (eBook)

The coronavirus pandemic is leaving an indelible mark on the way organizations operate. Workforces have become remote, business priorities are shifting rapidly and companies must figure out how to keep their people engaged, connected and on task.

Other Published Research

Upskilling in Times of Change (Webinar)

We explore strategies around bringing learning into the flow of work and showcase PepsiCo

Learning Agility: Five Ways Learning Will Change (eBook)

As the workforce begins to emerge on the other side of the coronavirus pandemic, organizations will grapple with what learning looks like in the world of the “new/next normal.”

Leadership Development

Purpose-Driven Leaders: Leadership Development for Business Transformation (eBook)

About three in five organizations (59%) believe their leaders have the competencies and emotional intelligence to successfully drive business goals over the next one to two years, according to Brandon Hall Group’s latest Impact of Leadership Development Study. This may explain why leadership development is the No. 1 area for heavy investment in Brandon Hall Group’s 2020 HCM Outlook Study.

Solution Provider Profiles:

Solution Provider Profile: BetterUp (2020)

Solution Provider Profile: ActivTrak (2020)Solution Provider Profile: Culture

Amp (2020)Solution Provider Profile: Waggl (2020)Solution Provider Profile: Intrepid by VitalSource (2020)

Culture Amp (2020)Solution Provider Profile: Waggl (2020)Solution Provider Profile: Intrepid by VitalSource (2020

Brandon Hall Group Publishes 2020 Award-Winning Case Studies

Each year, global organizations that have won Brandon Hall Group Excellence Awards share their case studies through publication. This allows Brandon Hall Group members to benefit from their experiences and leading practices. Here is a list of the award-winning organizations whose case studies have been published over the past two weeks.

Learning & Development

Talent Management

Leadership Development

Talent Acquisition

Diversity & Inclusion

Workforce Management

Upcoming Webinars

Thursday, Oct. 29: A Missed Opportunity in DE&I Strategies: Utilizing Your Talent Management Solution

As movements like Black Lives Matter and MeToo continue to highlight ongoing racial and gender inequality, employers are grappling with how they can quickly react, and achieve cultural change around diversity, equity and inclusion (DE&I). With employees and consumers demanding more from the companies they work for, DE&I must become a top priority for organizations across the globe. Join Cornerstone and Claude Werder, SVP and Principal HCM Analyst for Brandon Hall Group, for an eye-opening discussion about how your talent management technology can help narrow the gap between the intent of inclusion and diversity and the actual impact that initiatives are having now. Register here.

Wednesday, Nov 4: Tying Learning to Business Performance   

Organizations want learning to move the needle on business performance, but only about 40% say learning is aligned with business goals. How should organizations create a stronger link between learning and organizational performance? Please join Brandon Hall Group‘s Chief Strategy Officer and Principal HCM Analyst Michael Rochelle and Principal Learning Analyst David Wentworth along with CEO of Inkling Jeff Carr for an in-depth review of BHG’s latest research and frameworks for rethinking how learning can be the catalyst for breakthrough performance for individuals, teams and organizations. Register here.

Thursday, Nov 5: Learning Measurement 2021

2020 dramatically changed organizations’ approach to learning. As we head into an uncertain 2021, traditional measurement models must be jettisoned in favor of a strategy that captures how people now interact with learning and the impact it has on their behavior and performance. Join Brandon Hall Group Principal Learning Analyst David Wentworth as he examines the latest research, including results from a recent ROI in Learning survey (commissioned by SAP Litmos). He’ll discuss ideas for adjusting outdated measurement strategies, to meet the needs of the new normal for learning. Register here.

Thursday, Nov 12: How to Balance Productivity and Flexible Work to Drive Performance

The workplace is experiencing an unprecedented type of volatility and ambiguity. More than 80% of organizations will use flex scheduling to balance the needs of employees’ work and personal lives, according to Brandon Hall Group research. Managers must encourage high performance while fostering their employees’ well-being and guarding against burnout and talent attrition. In this webinar, ActivTrak and Brandon Hall Group Senior VP and Principal HCM Analyst Claude Werder will share how leading-edge organizations balance performance and productivity with the flexibility and empathy needed to create a resilient, empowered workforce. Register here.

Tuesday, Dec 8: Create Long-lasting Customer Relationships with Extended Enterprise Learning
Organizations live and die by their customer experience. In Brandon Hall Group’s 2020 HCM Outlook Study, improving the customer experience was the #2 business priority. Wouldn’t it make sense to leverage your company’s skills, content and technology to create world-class learning experiences for employees to do the same for your customers? Join Brandon Hall Group Principal Learning Analyst David Wentworth and Acendre General Manager & VP, Product Management Mac Mirchandani as they discuss market demands and trends for leveraging Extended Enterprise Learning. Register here.

Brandon Hall Group Featured in Training magazine 

Technology as a Driver of Career Development

By Claude Werder, Brandon Hall Group

As stay-at-home orders are eased and lifted, organizations must continue to leverage their learning technology to provide employees with compelling blended learning experiences in the flow of work that link directly to competency and skill development and career growth. 

Research in the Field

  • Creating a Learning Strategy that Drives Performance 2020 Take the survey here.
  • The Impact of Leadership Development 2020 Take the survey here.
  • 2020 Diversity & Inclusion Study, Part 2: Take the survey here.
  • HCM’s Role in Recovering from COVID-19. Take the survey here.

Lapses in Measuring Learning’s Impact Are Sabotaging America’s Corporations (Blog)

More to come!

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Mike Cooke



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Mike Cooke

Chief Executive Officer of Brandon Hall Group Mike Cooke Prior to joining Brandon Hall Group, Mike Cooke was the Chief Executive Officer and co-founder of AC Growth. Mike held leadership and executive positions for the majority of his career, at which he was responsible for steering sales and marketing teams to drive results and profitability. His background includes more than 15 years of experience in sales, marketing, management, and operations in the research, consulting, software and technology industries. Mike has extensive experience in sales, marketing and management having worked for several early high-growth emerging businesses and has implemented technology systems to support various critical sales, finance, marketing and client service functions. He is especially skilled in organizing the sales and service strategy to fully support a company’s growth strategy. The concept of growth was an absolute to Mike and a motivator in starting AC Growth, in order to help organizations achieve research driven results. Most recently, Mike was the VP and General Manager of Field Operations at Bersin & Associates, a global analyst and consulting services firm focused on all areas of enterprise learning, talent management and talent acquisition. Tasked with leading the company’s global expansion, Mike led all sales operations worldwide. During Mike’s tenure, the company has grown into a multi-national firm, conducting business in over 45 countries with over 4,500 multi-national organizations. Mike started his career at MicroVideo Learning Systems in 1992, eventually holding a senior management position and leading all corporate sales before founding Dynamic Minds. Mike was CEO and Co-Founder of Dynamic Minds, a custom developer of software programs, working with clients like Goldman Sachs, Prentice Hall, McGraw Hill and Merrill Lynch. Also, Mike worked for Oddcast, a leading provider of customer experience and marketing solutions, where he held a senior management position leading the company into new markets across various industries. Mike also serves on the Advisory Board for Carbon Solutions America, an independent sustainability consulting and carbon management firm that specializes in the design and implementation of greenhouse reduction and sustainability plans as well as managing the generation of carbon and renewal energy and energy efficiency credits. Mike attended University of Phoenix, studying Business Administration and Finance. He has also completed executive training at the Chicago Graduate School of Business in Chicago, IL.

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