Brandon Hall Group Research Highlights, Sept. 28-Oct. 9, 2020

The launch of the Certified Learning Strategist program, together with frequent learning webinars and new case studies on learning and leadership development illustrates the depth and breadth of Brandon Hall Group’s expertise in learning and development.


HCMx Radio 157: Introducing the Certified Learning Strategist Program

This certification program draws on 27 years of research and advisory experience of Brandon Hall Group. The 24 professional competencies feature real-world scenarios and the program focuses heavily on applied learning aimed at making every learning professional a strategist who helps drive business results.

Getting the Right Digital Blend to Accelerate Your Organization’s Leadership Capacities

 Organizations face a rapidly increasing need to develop higher-order human-centered capabilities and capacities, such as leadership and managerial abilities, interpersonal skills, problem-solving, and creative and innovative aptitudes. Join Brandon Hall Group Principal Learning Analyst David Wentworth and Erik Williams of MDA Leadership as they reveal a playbook of best practices for blended learning that will effectively take your organization into and through the uncertain present and future. Register here.

Other Published Research

ServiceSource Uses COVID-19 to Accelerate Employee-Centric Initiatives (Research Note)

ServiceSource International is a provider of customer and revenue lifecycle solutions that power enterprise revenue relationships, partnering with B2B technology and technology-enabled companies. ServiceSource already had an aggressive plan to improve several human capital management initiatives in 2020 and beyond, including learning, performance management and onboarding. Rather than postpone their initiatives after the pandemic hit, as many companies did, leaders opted to push forward – quickly.

Driving Individual and Organizational Resilience Through Self-Awareness (Webinar)

There is no denying that we are navigating through a period of extreme hardship. In workplaces, however, organizations get high marks for inclusive leadership according to new Brandon Hall Group research. The key now is for organizations to continue to do in the long-term what they started during a crisis. This webinar, sponsored by Skillsoft and Cornerstone OnDemand, features Brandon Hall Group’s Rachel Cooke and Elisa Vincent, VP of Global Talent Enablement at Skillsoft, discussing strategies and lessons learned in building individual and organizational resilience through self-awareness.

Learning: Your Secret Weapon to Skyrocketing Sales Performance (Webinar)

L&D programs can be a challenge for sales teams. Sales pros can’t be spending large amounts of time attending classes or taking courses, but they do need to always be informed on the latest product news and sales tips. Rethinking learning technology with an eye on sales enablement can help organizations develop agile, highly effective sales teams. This webinar features David Wentworth, Principal Analyst with Brandon Hall Group, and Nick Thomas, Sales Enablement Manager at Docebo, examining how learning tech can deliver experiences tailored to sales professionals and designed for performance.

Brandon Hall Group Publishes 2020 Award-Winning Case Studies

Each year, global organizations that have won Brandon Hall Group Excellence Awards share their case studies through publication. This allows Brandon Hall Group members to benefit from their experiences and leading practices. Here is a list of the award-winning organizations whose case studies have been published over the past two weeks.

Learning & Development

  • Akamai Technologies (USA)
  • Bank of Montreal Financial Group (Canada)
  • Creative World School (USA)
  • County of San Diego (USA)
  • Dell (USA)
  • HP (USA)
  • Jenzabar (USA)
  • Mercer (USA)
  • Miele (Germany)
  • Nestle (Switzerland)
  • Northwestern Mutual (USA)
  • Take 5 Oil Change (USA)
  • Verizon (USA
  • Western & Southern Financial Group    (USA)

Talent Management

  • Take 5 Oil (USA) 

Leadership Development

  • TheFork, A Tripadvisor Company (USA)

Talent Acquisition

  • Cardinal Health (USA)

L&T Technology Services (India)

Upcoming Webinars

Thursday, Oct. 15: Everything has Changed. Has Your Learning Strategy?

A decade’s worth of change has taken place in the past 6 months, radically changing how teams learn, train and collaborate — and the landscape will continue to shift in the year to come. As you plan your learning and enablement solutions for 2021, what are the major new challenges you need to account for? And how will you ensure you have the right tools in place to achieve success? Join Brandon Hall Group Principal Analyst David Wentworth and Allego Product Marketing Manager Jake Miller, Sr. as they discuss how and why approaches that may have worked before won’t work now and look at examples of companies that successfully made the transition. Register here.

Tuesday, Oct. 20: Upskilling in Times of Change

As a result of the coronavirus, many organizations are getting more creative with upskilling and learning. Providing learning in the flow of work means personalization, performance support and more engaged employees, which leads to improved productivity. But how do you deliver on these promises — and what does that look like at a large organization? Join Brandon Hall Group Principal Analyst David Wentworth and PepsiCo OD Manager Cristina Rivera as they explore strategies around bringing learning into the flow of work, showcasing how PepisCo is providing a modern, personalized learning experience. Register here.

Thursday, Oct. 22: Slash Your Learning Costs with Digital Supplier Management

Today, 80% of a typical learning budget is strategically managed by controlled-spend processes, but the remaining 20% goes largely unmanaged. In times of rapid change and economic uncertainly, learning leaders are eager to control unmanaged spend anywhere they can. Learn how to move your company quickly to reduce unmanaged rogue spend and increase ROI through supplier management strategic sourcing tools that optimize and manage economies of scale. Join Brandon Hall Group Principal Analyst David Wentworth and Conduent Learning Services’ Learning Offering Director David Rivas and Learning Offering Manager Bogdan Robu as they uncover spend control innovations and mechanics related to Supplier Management Strategic Sourcing tools with use cases in contracting, vendor onboarding, bill payment and ordering. Register here.

Thursday, Oct. 29: A Missed Opportunity in DE&I Strategies: Utilizing Your Talent Management Solution

As movements like Black Lives Matter and #MeToo continue to highlight ongoing racial and gender inequality, employers grapple with how they can quickly react and achieve cultural change around diversity, equity and inclusion (DE&I). With employees and consumers demanding more, DE&I must become a top priority for organizations across the globe. Join Cornerstone and Brandon Hall Group SVP and Principal HCM Analyst Claude Werder for an eye-opening discussion about how your talent management technology can help narrow the gap between the intent of inclusion and diversity and the actual impact that initiatives are having now. Register here.

Brandon Hall Group Featured on Training website: Technology as a Driver of Career Development By Claude Werder, Brandon Hall Group As stay-at-home orders are eased and lifted, organizations must continue to leverage their learning technology to provide employees with compelling blended learning experiences in the flow of work that link directly to competency and skill development and career growth.

Research in the Field

  • Creating a Learning Strategy that Drives Performance 2020 Take the survey here.
  • The Impact of Leadership Development 2020 Take the survey here.
  • 2020 Diversity & Inclusion Study, Part 2: Take the survey here.
  • HCM’s Role in Recovering from COVID-19. Take the survey here.

For information on Brandon Hall Group’s research and how we can assist your organization, please visit

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Click here for more information and to sign up for a free trial membership.

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Mike Cooke

Chief Executive Officer of Brandon Hall Group Mike Cooke Prior to joining Brandon Hall Group, Mike Cooke was the Chief Executive Officer and co-founder of AC Growth. Mike held leadership and executive positions for the majority of his career, at which he was responsible for steering sales and marketing teams to drive results and profitability. His background includes more than 15 years of experience in sales, marketing, management, and operations in the research, consulting, software and technology industries. Mike has extensive experience in sales, marketing and management having worked for several early high-growth emerging businesses and has implemented technology systems to support various critical sales, finance, marketing and client service functions. He is especially skilled in organizing the sales and service strategy to fully support a company’s growth strategy. The concept of growth was an absolute to Mike and a motivator in starting AC Growth, in order to help organizations achieve research driven results. Most recently, Mike was the VP and General Manager of Field Operations at Bersin & Associates, a global analyst and consulting services firm focused on all areas of enterprise learning, talent management and talent acquisition. Tasked with leading the company’s global expansion, Mike led all sales operations worldwide. During Mike’s tenure, the company has grown into a multi-national firm, conducting business in over 45 countries with over 4,500 multi-national organizations. Mike started his career at MicroVideo Learning Systems in 1992, eventually holding a senior management position and leading all corporate sales before founding Dynamic Minds. Mike was CEO and Co-Founder of Dynamic Minds, a custom developer of software programs, working with clients like Goldman Sachs, Prentice Hall, McGraw Hill and Merrill Lynch. Also, Mike worked for Oddcast, a leading provider of customer experience and marketing solutions, where he held a senior management position leading the company into new markets across various industries. Mike also serves on the Advisory Board for Carbon Solutions America, an independent sustainability consulting and carbon management firm that specializes in the design and implementation of greenhouse reduction and sustainability plans as well as managing the generation of carbon and renewal energy and energy efficiency credits. Mike attended University of Phoenix, studying Business Administration and Finance. He has also completed executive training at the Chicago Graduate School of Business in Chicago, IL.

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