Brandon Hall Group Research Published May 4-10

Human Capital Management Research

Brandon Hall Group last week published 13 pieces of research – 2 major research reports, 1 solution provider profile, 2 case studies, 3 webinars and 5 research-based blogs.

In this blog, we will make public some of these reports (click on the links) as a way for non-members to familiarize themselves with our research:

But our research is just one piece of a Brandon Hall Group Membership. Contact us at [email protected] for more information on membership.

Here is an overview of research released May 4-May 10.


Performance Management Impact Model

This graphic illustrates Brandon Hall Groups Performance Management Impact Model. Based on late-2014 research, the model shows the evolution of business impact from Level 1, where performance management information is disparate, to Level 4, where organizations have a collaborative performance management culture that leads to transformational and sustained business success.

Technology Selection Tool: Requirements Gathering

This tool is a worksheet that allows organizations to think through and record requirements needed for any type of HCM technology that they may be looking to purchase.

Solution Provider Profile

Solution Provider Profile:

This solution provider profile features, a suite of business solutions built on the Salesforce1 platform. The company’s main solutions include FinancialForce ERP, which equips customer-centric businesses with a unified cloud platform and all the applications necessary to grow both the top and bottom line. The profile includes analyst insights from Brandon Hall Group’s Mollie Lombardi, VP and Principal Analyst for Workforce Management.

Technology Reviews from Brandon Hall Group Excellence Awards in Technology

Technology Review: Bluedrop Performance Learning

This technology review looks at the DreamBuilder Program, an initiative educating female entrepreneurs around the world. This was developed jointly by Bluedrop and the Thunderbird School of Management. One participant in the program had this to say,”The videos in DreamBuilder are very important to the program, as they taught us how to succeed from the start and how to grow our business.” This earned Bluedrop a Silver Award for Best Advance in Unique Learning Technology in the 2014 Excellence in Technology Awards.

Technology Review: FranklinCovey

This report offers a look at the “Living the 7 Habits” learning app from FranklinCovey. This application provides training and inspirational content based on the book “The 7 Habits of Highly Effective People” by Dr. Stephen Covey. This earned the organization a Silver Award for Best Advance in Unique Learning Technology in the 2014 Technology Awards.


The Right Blend – The 70:20:10 Learning Framework

Despite decades of research showing that most organizational learning occurs informally and on the job, companies are still hopelessly devoted to formal learning. The 70:20:10 Learning Framework says that this type of learning only accounts for 10% of what a person learns at work. In this session Senior Learning Analyst David Wentworth teamed up with Alexandra Hopkins, Head of Learning and Development at CGI to explore the results of Brandon Hall Group’s 70:20:10 Framework Survey.

The Greatest Misconception in Social Talent Acquisition

Many organizations and individual contributors today are using social media in recruiting efforts – but the degree varies widely, with many companies sharing open jobs on social channels and little else. For true results, an actual strategy must be in place to ensure success. In this Research Spotlight Talent Acquisition Analyst Kyle Lagunas and HCM Analyst Ben Eubanks presented key findings from Brandon Hall Group’s latest industry perspective, The State of Social Talent Acquisition.

Buy or Build: Finding Great Talent

At its core, human capital management is about one main goal – getting great talent into the right role to deliver results. But organizations need to have the right plan in place to make sure they can achieve this goal, and those plans fall under two critical categories, buy or build. This webinar featured Mollie Lombardi, VP and Principal Analyst at Brandon Hall Group, as she explored key issues around finding great talent.

Research-based Blogs

4 Strategies for Selecting a Pre-Hire Assessment Provider

Almost two-thirds (63%) of companies are using pre-hire assessments at some stage of the recruitment process, says Madeline Laurano in her blog post today. But the challenge for many is not in their strategy, but in selecting the right provider that meets the particular company’s needs. In this post she shares four ways to identify the right assessment vendor.

5 Ways to Revolutionize Candidate Experience

According to the 2014 Brandon Hall Group Social Talent Acquisition Study, only 8% of companies are trying to improve candidate experience with their social recruiting practices. With this being an increasingly “hot” topic on the talent front, why are companies not making it a priority? In today’s blog post Ben Eubanks shares his thoughts on why this is and offers several options for moving it to the forefront.

Creating Content to Attract the Modern Learner

It’s time to step away from traditional course development and maintenance practices and explore the power a learning content management system can offer your organization. In today’s blog post David Wentworth discusses this shift and offers an invitation to a webinar where Brandon Hall Group and Xyleme leaders will delve into the topic and how to leverage an LCMS for learning success.

IBM and SAP Integration: The Latest HCM Software Partnership

This week, IBM and SAP announced they will begin cloud-to-cloud product integrations starting with SAP’s Employee Central (HRIS) and IBM’s Talent Acquisition Suite. In this blog post Madeline Laurano talks about what this means for their customers and for the larger HCM technology landscape.

Reporting in from PeopleMatter Collaborate ’15

This week two of our analyst team, Mollie Lombardi and Kyle Lagunas, visited Charleston, SC to learn more about what is going on at PeopleMatter, a popular cloud HCM software provider. In today’s blog post they talk about some of the key takeaways from the event.

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Mike Cooke



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Mike Cooke

Chief Executive Officer of Brandon Hall Group Mike Cooke Prior to joining Brandon Hall Group, Mike Cooke was the Chief Executive Officer and co-founder of AC Growth. Mike held leadership and executive positions for the majority of his career, at which he was responsible for steering sales and marketing teams to drive results and profitability. His background includes more than 15 years of experience in sales, marketing, management, and operations in the research, consulting, software and technology industries. Mike has extensive experience in sales, marketing and management having worked for several early high-growth emerging businesses and has implemented technology systems to support various critical sales, finance, marketing and client service functions. He is especially skilled in organizing the sales and service strategy to fully support a company’s growth strategy. The concept of growth was an absolute to Mike and a motivator in starting AC Growth, in order to help organizations achieve research driven results. Most recently, Mike was the VP and General Manager of Field Operations at Bersin & Associates, a global analyst and consulting services firm focused on all areas of enterprise learning, talent management and talent acquisition. Tasked with leading the company’s global expansion, Mike led all sales operations worldwide. During Mike’s tenure, the company has grown into a multi-national firm, conducting business in over 45 countries with over 4,500 multi-national organizations. Mike started his career at MicroVideo Learning Systems in 1992, eventually holding a senior management position and leading all corporate sales before founding Dynamic Minds. Mike was CEO and Co-Founder of Dynamic Minds, a custom developer of software programs, working with clients like Goldman Sachs, Prentice Hall, McGraw Hill and Merrill Lynch. Also, Mike worked for Oddcast, a leading provider of customer experience and marketing solutions, where he held a senior management position leading the company into new markets across various industries. Mike also serves on the Advisory Board for Carbon Solutions America, an independent sustainability consulting and carbon management firm that specializes in the design and implementation of greenhouse reduction and sustainability plans as well as managing the generation of carbon and renewal energy and energy efficiency credits. Mike attended University of Phoenix, studying Business Administration and Finance. He has also completed executive training at the Chicago Graduate School of Business in Chicago, IL.

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