Brandon Hall Group Studying How Organizations Can Improve Work in the Future

Everyone has talked about the “new normal” for more than a year. But what will work look like in the years ahead and how will it drive business outcomes? How can work be a better experience — with better results — for employees, leaders, the organization and customers?

Boca Raton, FL — August 24, 2021

Brandon Hall Group, the leading independent HCM research and analyst firm, is launching a survey that will focus on understanding how organizations plan to evolve to meet short-term and longer-term business objectives post-COVID.

Brandon Hall Group Senior Vice President and Principal HCM Analyst Claude J. Werder said there are so many questions and so few definitive answers. Critical HCM questions include:

  • How will employers transition to a hybrid work environment?
  • How will companies deliver on pledges they made for greater diversity, equity and inclusion in the workforce? 
  • Will predictions of high turnover come true as employees rethink their futures? 
  • What will be the most effective strategies to retain talent?
  • How will physical workplaces change in a new hybrid work environment?
  • How will employers protect worker safety?
  • How will remote collaboration and learning evolve in the wake of severe Zoom fatigue?
  • How will external recruitment and internal mobility strategies change?
  • Which workplace technologies will draw the most new investment?
  • Will business travel and in-person learning, meetings and conferences rebound?

“If employers have used their experiences during the pandemic to inclusively create strategies to solve the most pressing business and workforce challenges, they will have mitigated the impact and improved their chances for future success,” Brandon Hall Group CEO Mike Cooke said.

Brandon Hall Group’s survey will focus on the short-term actions and longer-term vision organizations leverage to maximize business objectives in the new and evolving reality.

Brandon Hall Group will ask respondents to identify what they are doing now to adapt to the post-COVID world and how they are approaching longer-term plans. In return, Brandon Hall Group will create reports and tools to help organizations improve their ability to cope with change and drive organizational agility. 

To participate in this study, go to Participants will receive summary results of the survey five to seven weeks after the survey launch, and will get immediate download access to the Brandon Hall Group Strategy Brief, How to Guarantee Your Remote Workers Are Engaged and Productive.

— About Brandon Hall Group Inc.

Brandon Hall Group is the only professional development company that offers data, research, insights and certification to Learning and Talent executives and organizations. The best minds in Human Capital Management (HCM) choose Brandon Hall Group to help them create future-proof employee development plans for the new era. 

For over 28 years, we have empowered, recognized and certified excellence in organizations around the world influencing the development of over 10,000,000 employees and executives. Our HCM Excellence Awards was the first to recognize organizations for learning and talent and is the gold standard, known as the “Academy Awards of Human Capital Management.”

Our cloud-based platform delivers evidence-based insights in the areas of Learning and Development, Talent Management, Leadership Development, Diversity and Inclusion, Talent Acquisition and HR/Workforce Management for corporate organizations and HCM solution providers.

To learn more, visit

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Mike Cooke

Chief Executive Officer of Brandon Hall Group Mike Cooke Prior to joining Brandon Hall Group, Mike Cooke was the Chief Executive Officer and co-founder of AC Growth. Mike held leadership and executive positions for the majority of his career, at which he was responsible for steering sales and marketing teams to drive results and profitability. His background includes more than 15 years of experience in sales, marketing, management, and operations in the research, consulting, software and technology industries. Mike has extensive experience in sales, marketing and management having worked for several early high-growth emerging businesses and has implemented technology systems to support various critical sales, finance, marketing and client service functions. He is especially skilled in organizing the sales and service strategy to fully support a company’s growth strategy. The concept of growth was an absolute to Mike and a motivator in starting AC Growth, in order to help organizations achieve research driven results. Most recently, Mike was the VP and General Manager of Field Operations at Bersin & Associates, a global analyst and consulting services firm focused on all areas of enterprise learning, talent management and talent acquisition. Tasked with leading the company’s global expansion, Mike led all sales operations worldwide. During Mike’s tenure, the company has grown into a multi-national firm, conducting business in over 45 countries with over 4,500 multi-national organizations. Mike started his career at MicroVideo Learning Systems in 1992, eventually holding a senior management position and leading all corporate sales before founding Dynamic Minds. Mike was CEO and Co-Founder of Dynamic Minds, a custom developer of software programs, working with clients like Goldman Sachs, Prentice Hall, McGraw Hill and Merrill Lynch. Also, Mike worked for Oddcast, a leading provider of customer experience and marketing solutions, where he held a senior management position leading the company into new markets across various industries. Mike also serves on the Advisory Board for Carbon Solutions America, an independent sustainability consulting and carbon management firm that specializes in the design and implementation of greenhouse reduction and sustainability plans as well as managing the generation of carbon and renewal energy and energy efficiency credits. Mike attended University of Phoenix, studying Business Administration and Finance. He has also completed executive training at the Chicago Graduate School of Business in Chicago, IL.