Brandon Hall Group’s New Research to Look into Employee Well-being’s Connection to KPIs

If organizations are looking to create a more people-centric approach to their workforce, they need to personalize their approach to employee well-being.

Boca Raton, FL

Brandon Hall Group, the leading independent HCM research and analyst firm, is launching a new study on organizations’ well-being and engagement practices and how they correlate with increased KPIs to identify best practices in HR strategies.

“Inclusiveness means organizations need to understand they are a community and have a responsibility to their citizens,” Brandon Hall Group Principal Workforce Management and Talent Acquisition Analyst Cliff Stevenson said. “Caring for them as individuals and understanding their motivations in work and life builds a highly engaged workforce.”

Creating a sense of community and belonging also gives employees a feeling of togetherness and a shared mission. This translates into a more lasting and impressionable culture. Building a community of employees naturally also means creating a more diverse and equitable workplace. Organizations that are serious about creating a more engaged and humanistic workforce will find their employees being more inclusive as a result.

“Building a community is more than just about engagement, there is also their well-being, inclusion and the ability to take part in meaningful work that impacts both the business and the world around them,” Brandon Hall Group CEO Mike Cooke said. “It’s about motivation and inspiration, while still finding ways to adapt to a workplace that can be challenging, especially in a world where things change more often then they stay the same.”

Brandon Hall Group will ask respondents how their organizations use HR well-being in terms of reaching their business goals as well as how their organizations leverage technology solutions to help build their organizations into communities.

Analysts will create models and frameworks to help organizations improve their well-being and Diversity, Inclusion & Equality strategies.

To participate in this study, go to Those who complete the research gain immediate access to a Strategy Brief and receive a summary of the results with the study is complete.

— About Brandon Hall Group Inc. 

Brandon Hall Group is the only professional development company that offers data, research, insights and certification to Learning and Talent executives and organizations. The best minds in Human Capital Management (HCM) choose Brandon Hall Group to help them create future-proof employee development plans for the new era. 

For over 27 years, we have empowered, recognized and certified excellence in organizations around the world influencing the development of over 10,000,000 employees and executives. Our HCM Excellence Awards was the first to recognize organizations for learning and talent and is the gold standard, known as the “Academy Awards of Human Capital Management.”

Our cloud-based platform delivers evidence-based insights in the areas of Learning and Development, Talent Management, Leadership Development, Diversity and Inclusion, Talent Acquisition and HR/Workforce Management for corporate organizations and HCM solution providers.To learn more, visit

Like what you see? Share with a friend.

Mike Cooke



Stay connected

Get notified for upcoming news subscribing

Related Content

Mike Cooke

Chief Executive Officer of Brandon Hall Group Mike Cooke Prior to joining Brandon Hall Group, Mike Cooke was the Chief Executive Officer and co-founder of AC Growth. Mike held leadership and executive positions for the majority of his career, at which he was responsible for steering sales and marketing teams to drive results and profitability. His background includes more than 15 years of experience in sales, marketing, management, and operations in the research, consulting, software and technology industries. Mike has extensive experience in sales, marketing and management having worked for several early high-growth emerging businesses and has implemented technology systems to support various critical sales, finance, marketing and client service functions. He is especially skilled in organizing the sales and service strategy to fully support a company’s growth strategy. The concept of growth was an absolute to Mike and a motivator in starting AC Growth, in order to help organizations achieve research driven results. Most recently, Mike was the VP and General Manager of Field Operations at Bersin & Associates, a global analyst and consulting services firm focused on all areas of enterprise learning, talent management and talent acquisition. Tasked with leading the company’s global expansion, Mike led all sales operations worldwide. During Mike’s tenure, the company has grown into a multi-national firm, conducting business in over 45 countries with over 4,500 multi-national organizations. Mike started his career at MicroVideo Learning Systems in 1992, eventually holding a senior management position and leading all corporate sales before founding Dynamic Minds. Mike was CEO and Co-Founder of Dynamic Minds, a custom developer of software programs, working with clients like Goldman Sachs, Prentice Hall, McGraw Hill and Merrill Lynch. Also, Mike worked for Oddcast, a leading provider of customer experience and marketing solutions, where he held a senior management position leading the company into new markets across various industries. Mike also serves on the Advisory Board for Carbon Solutions America, an independent sustainability consulting and carbon management firm that specializes in the design and implementation of greenhouse reduction and sustainability plans as well as managing the generation of carbon and renewal energy and energy efficiency credits. Mike attended University of Phoenix, studying Business Administration and Finance. He has also completed executive training at the Chicago Graduate School of Business in Chicago, IL.