Changing the Learning Paradigm to Serve the Future Workforce

Now is the time for the Learning & Development function to shine. L&D has the power to ensure the success of the future workforce by providing powerful learning experiences to upskill, reskill and drive business results.

But to realize the potential, L&D must change — quickly. Transforming from live ILT to digital and online learning was a long, slow climb greatly accelerated by the need to go virtual during COVID-19. The corporate evolution must continue at a much faster pace. 

But how? 

You’ll get perspective and guidance on Nov. 2 when thought leaders at Hemsley Fraser join Brandon Hall Group for a webinar on changing the learning paradigm. The high-level solution is that L&D must deliver content that resonates with learners in the context of their role, potential future role and aspirations. In other words, learners need to be clear about how the learning benefits them.

Every consumer — and that is what learners are — wants to know how they will benefit. Where would restaurants be, for example, if they only offered a few dishes, all prepared one way? Out of business.

But that is exactly what some L&D functions have done; deliver learning designed to benefit the business, not focused on how learners learn and what they want. 

L&D must focus on developing the potential and agility of learners to meet new challenges — and do it in ways that engage. Many organizations have made a good start but just need to finish the job.

Join me and Hemsley Fraser on Tuesday, Nov. 2. We’ll explore:

  • How L&D can gain visibility of current and future skills and capabilities and identify gaps and solutions.
  • Create an agile learning culture that balances the needs, desires and opportunities of individual learners with the strategic goals of the business.
  • How to utilize contextualized content, a connected ecosystem/environment, learning reinforcement, coaching, peer-to-peer collaboration and more.

-Claude Werder, Senior VP and Principal HCM Analyst, Brandon Hall Group

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Mike Cooke



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Mike Cooke

Chief Executive Officer of Brandon Hall Group Mike Cooke Prior to joining Brandon Hall Group, Mike Cooke was the Chief Executive Officer and co-founder of AC Growth. Mike held leadership and executive positions for the majority of his career, at which he was responsible for steering sales and marketing teams to drive results and profitability. His background includes more than 15 years of experience in sales, marketing, management, and operations in the research, consulting, software and technology industries. Mike has extensive experience in sales, marketing and management having worked for several early high-growth emerging businesses and has implemented technology systems to support various critical sales, finance, marketing and client service functions. He is especially skilled in organizing the sales and service strategy to fully support a company’s growth strategy. The concept of growth was an absolute to Mike and a motivator in starting AC Growth, in order to help organizations achieve research driven results. Most recently, Mike was the VP and General Manager of Field Operations at Bersin & Associates, a global analyst and consulting services firm focused on all areas of enterprise learning, talent management and talent acquisition. Tasked with leading the company’s global expansion, Mike led all sales operations worldwide. During Mike’s tenure, the company has grown into a multi-national firm, conducting business in over 45 countries with over 4,500 multi-national organizations. Mike started his career at MicroVideo Learning Systems in 1992, eventually holding a senior management position and leading all corporate sales before founding Dynamic Minds. Mike was CEO and Co-Founder of Dynamic Minds, a custom developer of software programs, working with clients like Goldman Sachs, Prentice Hall, McGraw Hill and Merrill Lynch. Also, Mike worked for Oddcast, a leading provider of customer experience and marketing solutions, where he held a senior management position leading the company into new markets across various industries. Mike also serves on the Advisory Board for Carbon Solutions America, an independent sustainability consulting and carbon management firm that specializes in the design and implementation of greenhouse reduction and sustainability plans as well as managing the generation of carbon and renewal energy and energy efficiency credits. Mike attended University of Phoenix, studying Business Administration and Finance. He has also completed executive training at the Chicago Graduate School of Business in Chicago, IL.