CoachHub Expands Quickly Through Acquisition and Innovation

Digital coaching platform CoachHub, founded just four years ago, continues its fast and effective global expansion.

The company, a Brandon Hall Group Preferred Provider, was founded in Germany and did not enter the U.S. market until 2021 but projects that the U.S. will be its top market by 2023. 

Meanwhile, over the past six months, CoachHub acquired MoovOne, a digital coaching pioneer and French market leader, and the coaching arm of Austrian consultancy Klaiton.

Aided by more than $130 million in global investment, CoachHub now has over 3,500 certified business coaches — adding more than 1,000 in the past six months — in 70 countries on six continents. Coaching is available in over 60 languages and serves more than 500 customers, with 60+ (and growing) in the U.S.

Digital corporate coaching is a hot market and expanding rapidly. CoachHub is quickly building its brand against established incumbents with its focus on creating a personalized, measurable and scalable coaching program that helps employees grow as people and inspire as leaders.

As employers realize the importance of developing great leaders at all levels of the organization, digital coaching is a scalable approach to building a culture of continuous learning. Brandon Hall Group research shows that companies with a consistent approach to developing leaders are 3.8 times more likely to say their leadership development is effective. Coaches can help leaders improve in all the most important strategic and people-focused competencies. Our research shows these competencies include:

People Competencies

  • Emotional intelligence
  • Constructive feedback
  • Building trust
  • Leading during disruption
  • Inclusiveness
  • Collaboration
  • Managing conflict
  • Empathy

Strategic Competencies

  • Managing change
  • Strategic thinking
  • Performance management
  • Decision-making
  • Accountability
  • Agility
  • Business acumen
  • Financial management

Through its Coaching Lab, an in-house team of behavioral scientists, and its Science Board, which converts scientific evidence into coaching impact, CoachHub is focused on ensuring digital coaches meet the highest standards. These experts use their knowledge and experience to provide coaches with ongoing training. 

Other enhancements over the past several months include:

  • Adding microlearning to supplement coaching
  • More client-by-client customization of the coaching experience, which was an innovation of the newly acquired MoovOne
  • Expanded partnerships, including one with Harvard Business Review
  • Additional research and enhancement focused on all three personas involved in the coaching experience:
    • Coachee
    • Coach
    • Corporate buyer, usually the HR team

While we see other digital coaching brands commoditizing coaching, CoachHub understands that their success depends on the quality of their coaches and the science behind it.

Digital coaching is growing because so many companies are undergoing transformation on many levels, including their business models, leadership, competencies and culture. Such massive transformation can attract resistance. CoachHub believes digital coaching is the most scalable — yet personalized and contextualized — way to support and sustain this transformation. Its company leaders are committed to investing in all aspects of the business to optimize coaching and help organizations thrive.

-Claude Werder, Senior VP and Principal HCM Analyst, Brandon Hall Group

Like what you see? Share with a friend.

Mike Cooke



Stay connected

Get notified for upcoming news subscribing

Related Content

Mike Cooke

Chief Executive Officer of Brandon Hall Group Mike Cooke Prior to joining Brandon Hall Group, Mike Cooke was the Chief Executive Officer and co-founder of AC Growth. Mike held leadership and executive positions for the majority of his career, at which he was responsible for steering sales and marketing teams to drive results and profitability. His background includes more than 15 years of experience in sales, marketing, management, and operations in the research, consulting, software and technology industries. Mike has extensive experience in sales, marketing and management having worked for several early high-growth emerging businesses and has implemented technology systems to support various critical sales, finance, marketing and client service functions. He is especially skilled in organizing the sales and service strategy to fully support a company’s growth strategy. The concept of growth was an absolute to Mike and a motivator in starting AC Growth, in order to help organizations achieve research driven results. Most recently, Mike was the VP and General Manager of Field Operations at Bersin & Associates, a global analyst and consulting services firm focused on all areas of enterprise learning, talent management and talent acquisition. Tasked with leading the company’s global expansion, Mike led all sales operations worldwide. During Mike’s tenure, the company has grown into a multi-national firm, conducting business in over 45 countries with over 4,500 multi-national organizations. Mike started his career at MicroVideo Learning Systems in 1992, eventually holding a senior management position and leading all corporate sales before founding Dynamic Minds. Mike was CEO and Co-Founder of Dynamic Minds, a custom developer of software programs, working with clients like Goldman Sachs, Prentice Hall, McGraw Hill and Merrill Lynch. Also, Mike worked for Oddcast, a leading provider of customer experience and marketing solutions, where he held a senior management position leading the company into new markets across various industries. Mike also serves on the Advisory Board for Carbon Solutions America, an independent sustainability consulting and carbon management firm that specializes in the design and implementation of greenhouse reduction and sustainability plans as well as managing the generation of carbon and renewal energy and energy efficiency credits. Mike attended University of Phoenix, studying Business Administration and Finance. He has also completed executive training at the Chicago Graduate School of Business in Chicago, IL.