Developing Content for a Hybrid Learning Audience

One lingering — and likely permanent — outcome of the global pandemic is a rise in the percentage of remote workers. Even as people have started to return to the office, there will continue to be a larger population of remote workers than before the pandemic.  So large that organizations must consider these workers and perhaps make adjustments to existing procedures, processes and technologies. 

One area where this change has had a huge impact is Learning and Development. The pandemic took us from a world in which in-person, instructor-led training was the king of modalities to one where organizations need a blend of various tools and technologies to reach their learners properly. 

This has created serious challenges for creating learning content. For example, ILT took the lion’s share of the L&D team’s resources, so organizations have been caught short putting together programs in this new environment. Brandon Hall Group’s Learning for the Hybrid Workforce Study found that the number one challenge companies face when developing content for a  hybrid audience is that there is insufficient time. Followed by budget constraints and a lack of adequate technology. 

Organizations are looking to leverage a more informal/experiential learning environment for the hybrid workforce that includes peer-to-peer learning, videos, learner-generated content  and more. The challenge is many of these L&D teams have not had to build or buy this kind of content to this degree previously. 

Brandon Hall Group Platinum Preferred Provider Docebo long ago recognized the need for organizations to have access to more digital, on-demand content and have solutions that enable companies to build and buy what they need. First, the Docebo content marketplace provides access to a comprehensive library of content focused on skills companies need to succeed. This content is great for a hybrid environment as it includes a spectrum of material from complete, in-depth programs to microlearning, providing flexibility to meet the needs of any kind of learning audience. 

From the build perspective, Docebo’s Shape offering lets subject matter experts create content in minutes, using artificial intelligence to guide the way. This means anyone in the organization can create the content they need quickly and get it to learners via almost any distribution channel, not just the LMS.  

This kind of content flexibility is critical in the dynamic world of hybrid work. Both L&D teams and learners are pressed for time while simultaneously pressed to deliver the skills the business needs.

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David Wentworth

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