Getting Learners Engaged

Organizations continue to talk about making learning more “learner-centric” and improving the learner experience. However, many are unsure what exactly that entails. For many, the solution is to build or buy a user-friendly portal for accessing learning. While this is a good step, this cannot build true learner engagement. All it can do is bring people to learning content. If the content itself is not engaging, then the initial user experience is meaningless.

In the world of the modern learner, companies can no longer rely on making learning programs mandatory in order to get people to take them. Learning is much more about self-directed discovery and support in the moment of need.  Engagement is not about having the right colors or animations in the content, either. Again, those things are important, but it is more about creating connections between the content, the leaners, and the business.

Content that is bought or created specifically to drive a new skill or close existing skill gaps is far more engaging. Content needs to be relevant to the learner and their goals, as well as the outcomes of the business. Additionally, learning has to feel more like part of the workflow than a separate event. This means employing a wider variety of modalities, including:

  • Microlearning
  • Performance support
  • Games and gamification
  • Performance campaigns
  • Videos

Creating engaging learning programs is no small feat. Companies need to know what drives their learners and understand how learning programs are connected to business outcomes. Bringing this knowledge to a skilled content creation partner can be a great strategy for driving learner engagement. easier said than done. Brandon Hall Group Smartchoice Preferred Provider Upside Learning has years of experience creating these kind of learning programs for their clients. They approach custom content creation from a partner perspective, working with their clients to understand exactly what they need to achieve. They then create material with the look and feel that best suits their needs. 

David Wentworth, Principal Analyst, Brandon Hall Group

About Brandon Hall Group Inc. 

Brandon Hall Group is the only professional development company that offers data, research, insights and certification to Learning and Talent executives and organizations. The best minds in Human Capital Management (HCM) choose Brandon Hall Group to help them create future-proof employee development plans for the new era. 

For over 27 years, we have empowered, recognized and certified excellence in organizations around the world influencing the development of over 10,000,000 employees and executives. Our HCM Excellence Awards was the first to recognize organizations for learning and talent and is the gold standard, known as the “Academy Awards of Human Capital Management.”

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