HCMx Radio: The Effectiveness of Social Collaborative Learning

The way we communicate and share information has changed dramatically — both in our personal and professional lives — as a result of innovation, technology and globalization.  Our expectations for how we receive and share information has significantly changed due to the ability to connect with one another through multiple channels – from texts and emails to Facebook, Twitter, YouTube and Vimeo, Flickr, Instagram, LinkedIn and more.

JPEG-1400-Pixel-HCMx-LogoThere is a lot of benefit from connecting with one another and to quickly find information. How this translates to your workplace, however, can be complex. What tools should be used, what processes should be established, what policies are needed, and how is it measured and then refined?

In Brandon Hall Group’s latest episode of HCMx Radio, co-host Mike Cooke and I had an enlightening conversation with our guest, Robert Burnside, Partner, Chief Learning Officer at Ketchum. We discussed with Robert his team’s design and implementation of a highly effective Social Collaborative Learning Program, which won a Gold Award in the 2015 Brandon Hall Group Excellence Awards.

In the past six months Robert has overseen 1,700 client-facing employees from around the world participating in a social engagement online program named Ketchum 2016: The Race to Make It Real. The program provides background and information on new company strategies aimed at creating PR and communication programs that deploy across all web channels. Selected participants then get to provide input through peer commentary and discussions, debates, and idea submissions. Participants rate each other’s ideas to create a leaderboard of the best ideas.

Join us to learn more! Go to the HCMx Radio site any time to download the show.

Rachel Cooke, Chief Operating Officer, Brandon Hall Group

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Mike Cooke



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Mike Cooke

Chief Executive Officer of Brandon Hall Group Mike Cooke Prior to joining Brandon Hall Group, Mike Cooke was the Chief Executive Officer and co-founder of AC Growth. Mike held leadership and executive positions for the majority of his career, at which he was responsible for steering sales and marketing teams to drive results and profitability. His background includes more than 15 years of experience in sales, marketing, management, and operations in the research, consulting, software and technology industries. Mike has extensive experience in sales, marketing and management having worked for several early high-growth emerging businesses and has implemented technology systems to support various critical sales, finance, marketing and client service functions. He is especially skilled in organizing the sales and service strategy to fully support a company’s growth strategy. The concept of growth was an absolute to Mike and a motivator in starting AC Growth, in order to help organizations achieve research driven results. Most recently, Mike was the VP and General Manager of Field Operations at Bersin & Associates, a global analyst and consulting services firm focused on all areas of enterprise learning, talent management and talent acquisition. Tasked with leading the company’s global expansion, Mike led all sales operations worldwide. During Mike’s tenure, the company has grown into a multi-national firm, conducting business in over 45 countries with over 4,500 multi-national organizations. Mike started his career at MicroVideo Learning Systems in 1992, eventually holding a senior management position and leading all corporate sales before founding Dynamic Minds. Mike was CEO and Co-Founder of Dynamic Minds, a custom developer of software programs, working with clients like Goldman Sachs, Prentice Hall, McGraw Hill and Merrill Lynch. Also, Mike worked for Oddcast, a leading provider of customer experience and marketing solutions, where he held a senior management position leading the company into new markets across various industries. Mike also serves on the Advisory Board for Carbon Solutions America, an independent sustainability consulting and carbon management firm that specializes in the design and implementation of greenhouse reduction and sustainability plans as well as managing the generation of carbon and renewal energy and energy efficiency credits. Mike attended University of Phoenix, studying Business Administration and Finance. He has also completed executive training at the Chicago Graduate School of Business in Chicago, IL.

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