Human Capital Management’s Most Prestigious Awards Program is Now Open for Submissions

Brandon Hall Group’s HCM Excellence Awards program is accepting applications from organizations excelling in human capital management practices. Submissions must be received by April 16, 2021. Winners are recognized worldwide for this coveted honor and peerless recognition.

Brandon Hall Group’s Excellence Awards features two annual programs recognizing organizations that successfully deployed initiatives, strategies, modalities, processes, systems and tools that achieved measurable results. The programs attract entrants from leading corporations around the world, as well as up and coming mid-market and smaller firms.

“Last year, we had a record number of organizations apply for the Excellence Awards in the midst of the coronavirus pandemic. We anticipate even more applications this year,” said Brandon Hall Group CEO Mike Cooke. “Brandon Hall Group awards, judged by an international panel of experts, provides well-deserved recognition and validation for HCM initiatives that drive business goals,” he added.

Over the last 28 years, BHG’s HCM Excellence Awards recognize organizations for their work in these program areas: Learning and Development, Leadership Development, Diversity and Inclusion, Talent Management, Talent Acquisition, Human Resources, Sales Performance and Future of Work.

Organizations are invited to apply at . The deadline for submissions are April 16, 2021. Winners will be announced August 19, 2021.

“The work of HCM professionals is always important, but never more so than right now. We are honored to recognize the vital work of these dedicated professionals at leading organizations,” said Brandon Hall Group COO and head of the awards program, Rachel Cooke.

Brandon Hall Group HCM Excellence Awards consistently reflect current HCM initiatives and have been expanded to include 18 new categories:

  • Best Advance in Corporate Well-being Strategy
  • Best Advance in Social Impact Innovation
  • Best Advance for Leading Under a Crisis
  • Best Advance in AI for Business Impact
  • Best Advance in Predictive Analytics
  • Best Advance in Business Automation
  • Best Advance in Business Strategy
  • Best Advance in Managing a Remote Workforce
  • Best Advance in a Diversity Recruiting Strategy
  • Best Advance in Leadership Development for Racial/Ethnic Minorities
  • Best Advance in Leading Diversity and Inclusion Initiatives
  • Best Advance in Measuring Diversity or Inclusion
  • Best Advance in Mentoring to Develop Diverse Leaders
  • Best Corporate Outreach to Promote Diversity and Inclusion in Communities
  • Best Governance of Diversity and Inclusion
  • Best Diversity and Inclusion Strategy
  • Best Learning Program for Unconscious Bias Awareness
  • Best Use of Employee Resource Groups to Address Diversity and Inclusion

To learn more about Brandon Hall Group’s HCM Excellence Awards, view past winners and apply, visit

For information on Brandon Hall Group’s research and how we can assist your organization, please visit

Become a Brandon Hall Group member!

We are a human capital management research and advisory firm with more than 10,000 clients globally. For over 27 years, we have been delivering research-based solutions that empower excellence in organizations around the world. Our vision is to inspire a better workplace experience. Becoming a Brandon Hall Group member means our team joins your team. Membership provides a host of resources and services and – most importantly — a seasoned team of thought leaders and client support professionals dedicated to your success.

Click here for more information and to sign up for a free trial membership

Click here for information on Brandon Hall Group’s Professional Certification Program

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Mike Cooke

Chief Executive Officer of Brandon Hall Group Mike Cooke Prior to joining Brandon Hall Group, Mike Cooke was the Chief Executive Officer and co-founder of AC Growth. Mike held leadership and executive positions for the majority of his career, at which he was responsible for steering sales and marketing teams to drive results and profitability. His background includes more than 15 years of experience in sales, marketing, management, and operations in the research, consulting, software and technology industries. Mike has extensive experience in sales, marketing and management having worked for several early high-growth emerging businesses and has implemented technology systems to support various critical sales, finance, marketing and client service functions. He is especially skilled in organizing the sales and service strategy to fully support a company’s growth strategy. The concept of growth was an absolute to Mike and a motivator in starting AC Growth, in order to help organizations achieve research driven results. Most recently, Mike was the VP and General Manager of Field Operations at Bersin & Associates, a global analyst and consulting services firm focused on all areas of enterprise learning, talent management and talent acquisition. Tasked with leading the company’s global expansion, Mike led all sales operations worldwide. During Mike’s tenure, the company has grown into a multi-national firm, conducting business in over 45 countries with over 4,500 multi-national organizations. Mike started his career at MicroVideo Learning Systems in 1992, eventually holding a senior management position and leading all corporate sales before founding Dynamic Minds. Mike was CEO and Co-Founder of Dynamic Minds, a custom developer of software programs, working with clients like Goldman Sachs, Prentice Hall, McGraw Hill and Merrill Lynch. Also, Mike worked for Oddcast, a leading provider of customer experience and marketing solutions, where he held a senior management position leading the company into new markets across various industries. Mike also serves on the Advisory Board for Carbon Solutions America, an independent sustainability consulting and carbon management firm that specializes in the design and implementation of greenhouse reduction and sustainability plans as well as managing the generation of carbon and renewal energy and energy efficiency credits. Mike attended University of Phoenix, studying Business Administration and Finance. He has also completed executive training at the Chicago Graduate School of Business in Chicago, IL.