Motivating and Engaging Employees in the New Reality

By Claude Werder, Senior Vice President and Principal HCM Analyst, Brandon Hall Group

For years, business and HR leaders have been talking about the transformation of human capital management (HCM) in the digital age. But for the majority of organizations, evolution was slow and uneven — until COVID-19 hit.

We instantaneously arrived at the future of work.

Employers had to quickly pivot to connect and engage with their workforce in new ways. Brandon Hall Group collected data and many compelling stories about how organizations are adapting to this new reality.

The question is, how do we take the steps we’ve taken, developed out of necessity, to create a new post-coronavirus normal that accelerates HR’s ability to meet employee and business needs going forward?

Join me, my Brandon Hall Group colleague, Cliff Stevenson and Todd La Fever, President and Chief Operating Officer of iSolved HCM for a webinar on Thursday, April 23 as we explore strategies and uncover insights to convert crisis management to leading-edge employee engagement and development.

The key is to build an understanding of employees’ everyday experiences in their new and evolving reality and create value for both employees and the business.

I hope you’ll join us for this webinar, which features up-to-the-minute Brandon Hall Group research on the latest HCM trends in the wake of COVID-19.

-Claude Werder, Senior Vice President and Principal HCM Analyst, Brandon Hall Group

Claude Werder is Brandon Hall Group’s Senior Vice President and Principal HCM Analyst. He focuses on Leadership Development and Talent Management. Brandon Hall Group is a leading research and analyst firm with Practices in Learning & Development, Talent Management, Leadership Development, Talent Acquisition and Workforce Management/Core HR.

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Mike Cooke

Chief Executive Officer of Brandon Hall Group Mike Cooke Prior to joining Brandon Hall Group, Mike Cooke was the Chief Executive Officer and co-founder of AC Growth. Mike held leadership and executive positions for the majority of his career, at which he was responsible for steering sales and marketing teams to drive results and profitability. His background includes more than 15 years of experience in sales, marketing, management, and operations in the research, consulting, software and technology industries. Mike has extensive experience in sales, marketing and management having worked for several early high-growth emerging businesses and has implemented technology systems to support various critical sales, finance, marketing and client service functions. He is especially skilled in organizing the sales and service strategy to fully support a company’s growth strategy. The concept of growth was an absolute to Mike and a motivator in starting AC Growth, in order to help organizations achieve research driven results. Most recently, Mike was the VP and General Manager of Field Operations at Bersin & Associates, a global analyst and consulting services firm focused on all areas of enterprise learning, talent management and talent acquisition. Tasked with leading the company’s global expansion, Mike led all sales operations worldwide. During Mike’s tenure, the company has grown into a multi-national firm, conducting business in over 45 countries with over 4,500 multi-national organizations. Mike started his career at MicroVideo Learning Systems in 1992, eventually holding a senior management position and leading all corporate sales before founding Dynamic Minds. Mike was CEO and Co-Founder of Dynamic Minds, a custom developer of software programs, working with clients like Goldman Sachs, Prentice Hall, McGraw Hill and Merrill Lynch. Also, Mike worked for Oddcast, a leading provider of customer experience and marketing solutions, where he held a senior management position leading the company into new markets across various industries. Mike also serves on the Advisory Board for Carbon Solutions America, an independent sustainability consulting and carbon management firm that specializes in the design and implementation of greenhouse reduction and sustainability plans as well as managing the generation of carbon and renewal energy and energy efficiency credits. Mike attended University of Phoenix, studying Business Administration and Finance. He has also completed executive training at the Chicago Graduate School of Business in Chicago, IL.