Next Generation Authoring Meets Today’s Challenges

“Do more with less” has been the Learning & Development mantra for as far back as anyone can remember, but the pandemic turned this unwritten rule into a critical mission statement. L&D budgets are down and the outlook for the immediate future is uncertain at best. Yet however, organizations have never relied on learning as heavily as they do now. A newly remote workforce has required a new wave of digital learning to help rapidly upskill and reskill the workforce as roles and businesses changed almost overnight.

Learning has had to become much more digital, agile and flexible. And while some of the authoring tools that companies have been using have been up to the task, many teams struggle with content stuck in outmoded formats. Content development cycles are too long to meet rapidly changing business needs.

Different industries are facing their own specific challenges. In retail, for example, companies had to adjust how their front-line employees handle customers in a pandemic environment and the rules continue to change frequently. For financial institutions, those with branch locations face similar challenges, along with the need to keep up with concerned clients and increased regulatory scrutiny. These dramatic, rapid changes require L&D to be able to generate high-quality content quickly.

In most cases, that means looking beyond traditional desktop authoring applications and leveraging a next generation authoring tool instead. A next generation tool typifies democratized content creation. They are cloud-based, allow for multiple authors, and do not require extensive development experience. This means that first class content can be created by traditional authors, subject matter experts, and the learners themselves.

These tools not only help both authors and learners, they also help the business by saving time and money while allowing better learning experiences to be created more quickly. A true next generation tool makes it possible for users to create engaging, impactful content so they can quickly share their knowledge and skills with peers. Leveraging user-generated content will be imperative if learning must do more with less. 

If you want to learn more about what a next generation authoring tool looks like and how it can help your organization, take a look at Brandon Hall Group Preferred Provider Elucidat. You can book a personalized demo with them to see how this tool can help you overcome your biggest digital learning challenges. 

David Wentworth, Principal Analyst, Brandon Hall Group

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Mike Cooke

Chief Executive Officer of Brandon Hall Group Mike Cooke Prior to joining Brandon Hall Group, Mike Cooke was the Chief Executive Officer and co-founder of AC Growth. Mike held leadership and executive positions for the majority of his career, at which he was responsible for steering sales and marketing teams to drive results and profitability. His background includes more than 15 years of experience in sales, marketing, management, and operations in the research, consulting, software and technology industries. Mike has extensive experience in sales, marketing and management having worked for several early high-growth emerging businesses and has implemented technology systems to support various critical sales, finance, marketing and client service functions. He is especially skilled in organizing the sales and service strategy to fully support a company’s growth strategy. The concept of growth was an absolute to Mike and a motivator in starting AC Growth, in order to help organizations achieve research driven results. Most recently, Mike was the VP and General Manager of Field Operations at Bersin & Associates, a global analyst and consulting services firm focused on all areas of enterprise learning, talent management and talent acquisition. Tasked with leading the company’s global expansion, Mike led all sales operations worldwide. During Mike’s tenure, the company has grown into a multi-national firm, conducting business in over 45 countries with over 4,500 multi-national organizations. Mike started his career at MicroVideo Learning Systems in 1992, eventually holding a senior management position and leading all corporate sales before founding Dynamic Minds. Mike was CEO and Co-Founder of Dynamic Minds, a custom developer of software programs, working with clients like Goldman Sachs, Prentice Hall, McGraw Hill and Merrill Lynch. Also, Mike worked for Oddcast, a leading provider of customer experience and marketing solutions, where he held a senior management position leading the company into new markets across various industries. Mike also serves on the Advisory Board for Carbon Solutions America, an independent sustainability consulting and carbon management firm that specializes in the design and implementation of greenhouse reduction and sustainability plans as well as managing the generation of carbon and renewal energy and energy efficiency credits. Mike attended University of Phoenix, studying Business Administration and Finance. He has also completed executive training at the Chicago Graduate School of Business in Chicago, IL.