SmartRecruiters: Rapidly Innovating to Empower Recruiter Success

By Daria Friedman, Principal Analyst, Talent Acquisition

I attended the SmartRecruiters  Analyst Day at their Hiring Success 18 conference and was impressed by the many ways they’re expanding and enhancing their talent-acquisition platform. SmartRecruiters is very focused on empowering recruiters and making hiring easier and successful.

Two new solutions were introduced: SmartCRM and the AI-powered Recruiting Assistant. Both are add-ons to their platform. SmartCRM enables recruiters to nurture candidates in an automated fashion. Recruiters can send drip email campaigns to specific talent communities/pools utilizing custom-branded emails to drive candidates to relevant landing pages. Recruiters can then compare the effectiveness of their campaigns with provided analytics — clicks, opens, conversion rates etc. While not every recruiter is a marketing expert, this solution makes it easier to market to candidates.

The AI-powered Recruiting Assistant automates screening to determine if a candidate fits a position. This solution helps recruiters prioritize for further evaluation and eliminates the need to spend extensive time reviewing applications and resumes. I like that recruiters can see the basic reasons (years of experience, skills, education) each candidate received their specific score, and can indicate whether or not that score was helpful. The Recruiting Assistant uses that feedback to refine the algorithm. The recruiter cannot directly modify or adjust the algorithm in any way.

One very appealing feature is the SmartRecruiter’s mobility solution to helps employes see job opportunities that might be a good fit for them across an organization. There is an internal (employee) career portal where employees can search for jobs, see skills matches for open positions, add their own skills for job matching and set internal job alerts. Of course, this solution enables recruiters to find the best candidate— an employee or an external candidate — to fit the position.

In terms of extending goodwill, SmartRecruiters supports small businesses (up to 250 employees, filling up to 10 jobs) through their SmartStart program. This program provides small businesses with a free version of their talent-acquisition suite and access to the SmartRecruiters Market Place. If a business subscribes to any of the services in the Market Place, such as background checks, SmartRecruiters receives some share of the revenue.

We discussed much more during the Analyst Day, including customer success stories, GDPR compliance, candidate experience, user experience enhancements, defining hiring success, onboarding, the Market Place, global reach, implementation and business metrics. SmartRecruiters is rapidly innovating and leaving no stone unturned in their drive to be a global leader in the highly competitive talent acquisition market.

Daria Friedman, Principal Analyst, Talent Acquisition, Brandon Hall Group

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Mike Cooke

Chief Executive Officer of Brandon Hall Group Mike Cooke Prior to joining Brandon Hall Group, Mike Cooke was the Chief Executive Officer and co-founder of AC Growth. Mike held leadership and executive positions for the majority of his career, at which he was responsible for steering sales and marketing teams to drive results and profitability. His background includes more than 15 years of experience in sales, marketing, management, and operations in the research, consulting, software and technology industries. Mike has extensive experience in sales, marketing and management having worked for several early high-growth emerging businesses and has implemented technology systems to support various critical sales, finance, marketing and client service functions. He is especially skilled in organizing the sales and service strategy to fully support a company’s growth strategy. The concept of growth was an absolute to Mike and a motivator in starting AC Growth, in order to help organizations achieve research driven results. Most recently, Mike was the VP and General Manager of Field Operations at Bersin & Associates, a global analyst and consulting services firm focused on all areas of enterprise learning, talent management and talent acquisition. Tasked with leading the company’s global expansion, Mike led all sales operations worldwide. During Mike’s tenure, the company has grown into a multi-national firm, conducting business in over 45 countries with over 4,500 multi-national organizations. Mike started his career at MicroVideo Learning Systems in 1992, eventually holding a senior management position and leading all corporate sales before founding Dynamic Minds. Mike was CEO and Co-Founder of Dynamic Minds, a custom developer of software programs, working with clients like Goldman Sachs, Prentice Hall, McGraw Hill and Merrill Lynch. Also, Mike worked for Oddcast, a leading provider of customer experience and marketing solutions, where he held a senior management position leading the company into new markets across various industries. Mike also serves on the Advisory Board for Carbon Solutions America, an independent sustainability consulting and carbon management firm that specializes in the design and implementation of greenhouse reduction and sustainability plans as well as managing the generation of carbon and renewal energy and energy efficiency credits. Mike attended University of Phoenix, studying Business Administration and Finance. He has also completed executive training at the Chicago Graduate School of Business in Chicago, IL.