Time for a Training Reset

This year has been tumultuous — to say the least. It has been the kind of year that redefines “disruptive.” Large segments of the global workforce are working from home; many for the first time. Organizational priorities shifted overnight. Companies are rethinking the skills they need to be successful in a volatile near-future. Ultimately, the training function had to put its digital transformation into overdrive — even when many companies hadn’t begun to drive in the first place.

At this critical moment, organizations need to take a hard look at their workforce training strategy and the technology they use to put it into action. The void left by the cessation of in-person training led to a rush of digital solutions that may not have been completely thought through. To be successful, companies should use this time of disruption to create their ideal learning environment.

What does “ideal” mean? Different things to different organizations, of course, but there are some universal principles. Companies seeking to be competitive and successful in a post-pandemic world must approach workforce training with speed, precision and scale, and simplicity.

It’s a tall order, but the tools exist to make it happen. 

For precision, workforce training has to be built on a foundation of defined, measurable outcomes aligned with the business. No more training for training’s sake or “spray and pray” approaches. For speed, companies must find technology partners who can bring their strategy to life quickly and adapt as needs change. For scale, the technology must leverage its speed and precision for larger and more diverse, disparate and dispersed audiences. Simplicity is the thing that holds it all together. The technology must be easy to use for training administrators and end-users alike. A digital transformation can be challenging, so the technology shouldn’t make it harder.

For a deeper look at what a more optimized workforce training environment can look like, download our recent eBook here. We will also take a deeper dive into how to get there in a February webinar in partnership with Realizeit.

For information on Brandon Hall Group’s research and how we can assist your organization, please visit www.brandonhall.com

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Mike Cooke



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Mike Cooke

Chief Executive Officer of Brandon Hall Group Mike Cooke Prior to joining Brandon Hall Group, Mike Cooke was the Chief Executive Officer and co-founder of AC Growth. Mike held leadership and executive positions for the majority of his career, at which he was responsible for steering sales and marketing teams to drive results and profitability. His background includes more than 15 years of experience in sales, marketing, management, and operations in the research, consulting, software and technology industries. Mike has extensive experience in sales, marketing and management having worked for several early high-growth emerging businesses and has implemented technology systems to support various critical sales, finance, marketing and client service functions. He is especially skilled in organizing the sales and service strategy to fully support a company’s growth strategy. The concept of growth was an absolute to Mike and a motivator in starting AC Growth, in order to help organizations achieve research driven results. Most recently, Mike was the VP and General Manager of Field Operations at Bersin & Associates, a global analyst and consulting services firm focused on all areas of enterprise learning, talent management and talent acquisition. Tasked with leading the company’s global expansion, Mike led all sales operations worldwide. During Mike’s tenure, the company has grown into a multi-national firm, conducting business in over 45 countries with over 4,500 multi-national organizations. Mike started his career at MicroVideo Learning Systems in 1992, eventually holding a senior management position and leading all corporate sales before founding Dynamic Minds. Mike was CEO and Co-Founder of Dynamic Minds, a custom developer of software programs, working with clients like Goldman Sachs, Prentice Hall, McGraw Hill and Merrill Lynch. Also, Mike worked for Oddcast, a leading provider of customer experience and marketing solutions, where he held a senior management position leading the company into new markets across various industries. Mike also serves on the Advisory Board for Carbon Solutions America, an independent sustainability consulting and carbon management firm that specializes in the design and implementation of greenhouse reduction and sustainability plans as well as managing the generation of carbon and renewal energy and energy efficiency credits. Mike attended University of Phoenix, studying Business Administration and Finance. He has also completed executive training at the Chicago Graduate School of Business in Chicago, IL.