What Does it Really Take to Transform HR?

By Claude Werder, Vice President and Principal HCM Analyst, Brandon Hall Group

HR transformation is a hot topic for discussion. Often, the focus is on the use of AI, RPA and machine learning to remove the barriers that prevent HR from becoming more strategic. And that’s correct – technology is a big part of HR transformation.

But that’s only part of a much more complex story. Technology is a tool; a means to an end. The essence of HR transformation is understanding how to leverage our greatest asset — people — to more empower the organization to thrive in the digital age strategically and efficiently.

For more insight about that, please join Steven Forth and me Thursday (Nov. 21) for 5 Strategies that Help Transform HR, a webinar sponsored by Ibbaka. Steven, a partner at Ibbaka, has a unique vision of what it really takes to transform HR. Technology and analytics are key, but understanding how to use those tools — and what to use them for — is the more critical piece of the puzzle most organizations miss.

I speak to businesses every day in my role as an HCM analyst at Brandon Hall Group. Most organizations struggle to understand the workforce capabilities required to meet current and future customer needs. And even when they do understand them, they are confronted with many powerful barriers, including:

  • Executives who don’t agree on how to develop competencies and skills for the workforce
  • No long-range plan to identify the talent pool needed for the future and the associated competencies and skills.

We’ll draw on research by both Brandon Hall Group and Ibbaka to focus on the real challenges you must address before you can hope to truly transform HR.

Register for the webinar today. Even if you can’t make the webcast from 1-2 pm ET Thursday, you will receive the slides and recording.

Claude Werder, Vice President and Principal HCM Analyst, Brandon Hall Group

Claude Werder is Brandon Hall Group’s Vice President and Principal HCM Analyst. He focuses on Leadership Development and Talent Management. Brandon Hall Group is a leading research and analyst firm with Practices in Learning & Development, Talent Management, Leadership Development, Talent Acquisition and Workforce Management/Core HR.

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Mike Cooke

Chief Executive Officer of Brandon Hall Group Mike Cooke Prior to joining Brandon Hall Group, Mike Cooke was the Chief Executive Officer and co-founder of AC Growth. Mike held leadership and executive positions for the majority of his career, at which he was responsible for steering sales and marketing teams to drive results and profitability. His background includes more than 15 years of experience in sales, marketing, management, and operations in the research, consulting, software and technology industries. Mike has extensive experience in sales, marketing and management having worked for several early high-growth emerging businesses and has implemented technology systems to support various critical sales, finance, marketing and client service functions. He is especially skilled in organizing the sales and service strategy to fully support a company’s growth strategy. The concept of growth was an absolute to Mike and a motivator in starting AC Growth, in order to help organizations achieve research driven results. Most recently, Mike was the VP and General Manager of Field Operations at Bersin & Associates, a global analyst and consulting services firm focused on all areas of enterprise learning, talent management and talent acquisition. Tasked with leading the company’s global expansion, Mike led all sales operations worldwide. During Mike’s tenure, the company has grown into a multi-national firm, conducting business in over 45 countries with over 4,500 multi-national organizations. Mike started his career at MicroVideo Learning Systems in 1992, eventually holding a senior management position and leading all corporate sales before founding Dynamic Minds. Mike was CEO and Co-Founder of Dynamic Minds, a custom developer of software programs, working with clients like Goldman Sachs, Prentice Hall, McGraw Hill and Merrill Lynch. Also, Mike worked for Oddcast, a leading provider of customer experience and marketing solutions, where he held a senior management position leading the company into new markets across various industries. Mike also serves on the Advisory Board for Carbon Solutions America, an independent sustainability consulting and carbon management firm that specializes in the design and implementation of greenhouse reduction and sustainability plans as well as managing the generation of carbon and renewal energy and energy efficiency credits. Mike attended University of Phoenix, studying Business Administration and Finance. He has also completed executive training at the Chicago Graduate School of Business in Chicago, IL.