Workforce Management Automation: Not Replacing People but Enhancing Them

It is not something unique to this year or even this decade that many of us are being asked to do more work with fewer resources.  Although it may seem to be a symptom of these volatile economic times, the truth is that limited resources and an ever-increasing scope of work is something that just happens as our people, processes, and technology become better and better at what we do.

The biggest reaction to these forces in workforce management (WFM) has been in smart automation. The difference between automation as it was done in the past and the way it can be done with a modern EFM system like WorkForce Software is that older automation systems sought only to replace human effort; modern, effective WFM optimizes human work and also provides insights into where employees can focus work that automation can’t address.

Brandon Hall Group research has shown that organizations that can personalize the employee experience in a way that makes employees feel like contributing, valued members of the organization are more likely to see rises in business metrics such as customer retention, customer satisfaction, and even market share. This stands to reason though, as only humans have the ability to connect to customers (or each other) in ways that can’t be replicated by machines – now or ever.

The ability for employees to have a sense of meaningful work, with more self-direction, allows them to feel they are part of something greater through social and collaborative projects. However, what allows them the time to engage in those types of projects is the WFM automation happening in the background, making the most out of even the most limited of resources.  

Like what you see? Share with a friend.

Mike Cooke

Search

Categories

Stay connected

Get notified for upcoming news subscribing

Related Content

Mike Cooke

Chief Executive Officer of Brandon Hall Group Mike Cooke Prior to joining Brandon Hall Group, Mike Cooke was the Chief Executive Officer and co-founder of AC Growth. Mike held leadership and executive positions for the majority of his career, at which he was responsible for steering sales and marketing teams to drive results and profitability. His background includes more than 15 years of experience in sales, marketing, management, and operations in the research, consulting, software and technology industries. Mike has extensive experience in sales, marketing and management having worked for several early high-growth emerging businesses and has implemented technology systems to support various critical sales, finance, marketing and client service functions. He is especially skilled in organizing the sales and service strategy to fully support a company’s growth strategy. The concept of growth was an absolute to Mike and a motivator in starting AC Growth, in order to help organizations achieve research driven results. Most recently, Mike was the VP and General Manager of Field Operations at Bersin & Associates, a global analyst and consulting services firm focused on all areas of enterprise learning, talent management and talent acquisition. Tasked with leading the company’s global expansion, Mike led all sales operations worldwide. During Mike’s tenure, the company has grown into a multi-national firm, conducting business in over 45 countries with over 4,500 multi-national organizations. Mike started his career at MicroVideo Learning Systems in 1992, eventually holding a senior management position and leading all corporate sales before founding Dynamic Minds. Mike was CEO and Co-Founder of Dynamic Minds, a custom developer of software programs, working with clients like Goldman Sachs, Prentice Hall, McGraw Hill and Merrill Lynch. Also, Mike worked for Oddcast, a leading provider of customer experience and marketing solutions, where he held a senior management position leading the company into new markets across various industries. Mike also serves on the Advisory Board for Carbon Solutions America, an independent sustainability consulting and carbon management firm that specializes in the design and implementation of greenhouse reduction and sustainability plans as well as managing the generation of carbon and renewal energy and energy efficiency credits. Mike attended University of Phoenix, studying Business Administration and Finance. He has also completed executive training at the Chicago Graduate School of Business in Chicago, IL.

Resubscribe to our email distribution list.