Allego — Simplifying Sales Enablement


Allego is a sales enablement platform specifically designed to empower sales teams with bite-sized, impactful learning experiences. Through microlearning modules, coaching functionalities and data-driven insights, Allego empowers sales organizations to onboard new hires faster, improve sales rep performance and ultimately drive business growth.


Revolutionizing Sales Enablement with Microlearning

Traditional sales training methods can be lengthy and disruptive, often failing to equip reps with the skills they need to succeed. Allego addresses this challenge with a modern approach to sales enablement. Based on an analyst briefing with Brandon Hall Group™, here’s how Allego stands out:

Allego’s consumer-like user experience delivers an intuitive and unified enablement platform built on the foundation of five core principles:

  • Learning must be bite-sized, personalized, and delivered in the flow of work.
  • Practice, reinforcement, and coaching should always follow initial learning.
  • Informal and peer learning is the sellers’ preferred way of building knowledge.
  • Sellers need agile content (field intelligence, win stories) to drive up system adoption.
  • Content should be easy and quick to create, access and share via digital channels.


Key Highlights of Allego’s Sales Enablement Platform

  • Faster Onboarding and Improved Ramp-Up Time: Microlearning modules and readily available sales resources accelerate the onboarding process for new hires, allowing them to become productive members of the sales team quicker.
  • Enhanced Sales Rep Performance: Ongoing coaching, personalized feedback and access to bite-sized learning modules equip reps with the latest knowledge and skills to close more deals and achieve sales goals.
  • Improved Sales Coaching and Management: The platform provides tools for effective coaching conversations and data-driven insights for sales leaders to optimize their coaching strategies and identify areas where reps need additional support.
  • Increased Sales Productivity and Revenue Growth: By equipping reps with the right skills and fostering a continuous learning culture, Allego helps sales organizations improve overall team productivity and drive revenue growth.
  • Measurable ROI: Allego provides data and analytics that demonstrate the platform’s impact on key metrics like rep performance, win rates and sales pipeline velocity. This allows businesses to measure the return on investment for their sales enablement efforts.

Allego offers a unique value proposition for sales organizations looking to optimize their enablement strategies. Their focus on microlearning, real-world coaching and data-driven insights empowers businesses to develop a highly skilled and motivated sales force that consistently performs at a high level.


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Claude Werder



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Claude Werder

Claude J. Werder Senior Vice President and Principal Analyst, Brandon Hall Group Claude Werder runs Brandon Hall Group’s Talent Management, Leadership Development and Diversity, Equity and Inclusion (DE&I) practices. His specific areas of focus include how organizations must transform culturally and strategically to meet the needs of the emerging workforce and workplace. Claude develops insights and solutions on employee experience, leadership, coaching, talent development, assessments, culture, DE&I, and other topics to help members and clients make talent development a competitive business advantage now and in the evolving future of work. Before joining Brandon Hall Group in 2012, Claude was an HR consultant and also spent more than 25 years as an executive and people leader for media and news organizations. This included a decade as the producer of the HR Technology Conference and Expo. He helped transform it from a small event to the world’s largest HR technology conference. Claude is a judge for the global Brandon Hall Group HCM Excellence Awards and Excellence in Technology Awards, contributes to the company’s HCM certification programs, and produces the firm’s annual HCM Excellence Conference. He is also a certified executive and leadership coach. He lives in Boynton Beach, FL.

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