Betterworks has established itself as a significant player in the performance management space, particularly for large enterprises aiming to modernize their approach. Founded 11 years ago, Betterworks initially made its mark with OKRs (Objectives and Key Results) and goal management. Over time, the company has expanded its offerings to include:
- Continuous performance management with AI-assist
- Manager coaching and guidance
- Peer-to-peer feedback and recognition
- Engagement surveys
- People analytics and insights for HR and managers
Here are the attributes you need to know about Betterworks, based on our recent analyst briefing:
- AI Integration: Betterworks is thoughtfully incorporating AI into its platform, focusing on enhancing human-to-human processes rather than replacing them. This includes AI-driven skills inference and performance insights and AI to simplify goal creation, feedback and manager-employee conversations
- Talent Profiles: A new feature leveraging AI to infer verifiable skills based on various data points within the system, providing a more comprehensive view of employee capabilities.
- Succession Planning: An upcoming tool designed to help organizations identify and develop internal talent more effectively.
- Advanced Analytics: Through a partnership with Visier, Betterworks is offering more robust analytics capabilities, combining performance and engagement data for deeper insights.
- Measures of Success Program: A newly launched initiative to help clients track and demonstrate ROI from their performance management efforts.
- Expanded Integrations: Beyond core HRIS integrations, Betterworks now offers “KR integrations” with tools like Salesforce, JIRA, and Asana, allowing for seamless goal tracking across various platforms.
The Analyst Perspective
Betterworks’ comprehensive performance management suite exemplifies the industry’s shift toward more holistic, continuous approaches to employee development and engagement. Their strategic focus on serving large enterprises with existing major HRIS investments positions them as a valuable solution, enhancing rather than replacing established systems.
The incorporation of AI, particularly in skills inference and performance insights, addresses a key challenge in HR technology: providing data-driven insights while maintaining a human-centric approach. This innovative use of AI technology sets Betterworks apart in the market and offers clients a unique blend of efficiency and personalization.
Betterworks’ emphasis on helping HR professionals build business cases and demonstrate ROI is particularly commendable. Tools that clearly articulate HR’s impact on business outcomes are becoming indispensable. Betterworks is at the forefront of this trend.
Betterworks’ planned expansion into career development and internal mobility talent acquisition promises to further enhance their comprehensive talent management offering. This builds upon their core strengths in performance management, potentially offering clients an even more integrated solution for their talent needs.
Overall, Betterworks is well-positioned to meet the growing demand for agile, data-driven performance management solutions. Their approach is particularly appealing to large enterprises looking to modernize their HR practices while leveraging their existing technology investments. As the performance management landscape continues to evolve, Betterworks appears poised to lead the way with innovative, user-centric solutions that drive measurable business results.
