Brandon Hall Group Launches Study on Evolution of Skills and Job Roles

Boca Raton, FL — February 13, 2022

Brandon Hall Group, the leading independent HCM research and analyst firm, is launching a study on Feb. 14 to understand whether organizations are hiring for new job roles and which new skills they are trying to acquire or improve to meet the future needs of the business.

“Upskilling and reskilling are hot topics. We want to better understand which skills are in greatest demand and how job roles are changing to leverage those new skills,” said Claude Werder, Senior VP and Principal Analyst for Brandon Hall Group, which is celebrating its 30th anniversary. “Are employers hiring for job roles or job categories that are new to the business? For existing job roles, are new skills required as the organization evolves?  

To participate in this study, go to

Respondents will receive summary results of the research six to eight weeks after the survey launches and will get immediate download access to the Brandon Hall Group research summary, Transforming Learning & Development for the Future of Work.

“Our research interviews reveal that many organizations struggle to identify skill gaps and new skills they need to excel in the short- and long-term future,” said Brandon Hall Group CEO Mike Cooke. “We want to understand the degree to which new skills are being identified and whether new roles are being created to leverage those skills. This data will increase our ability to advise both our corporate and solution provider clients.”

This quantitative research will be complemented with qualitative interviews. The data and insights will fuel the development of research reports and tools — such as self-assessment tools, models and frameworks — to help organizations improve their approach to acquiring new talent with the right skills.

About Brandon Hall Group:

Brandon Hall Group is the only professional development company that offers data, research, insights and certification to Learning and Talent executives and organizations. The best minds in Human Capital Management (HCM) choose Brandon Hall Group to help them create future-proof employee development plans for the new era. 

For 30 years, we have empowered, recognized and certified excellence in organizations around the world influencing the development of over 10 million employees and executives. Our HCM Excellence Awards program was the first to recognize organizations for learning and talent and is the gold standard, known as the “Academy Awards of Human Capital Management.”

Our cloud-based platform delivers evidence-based insights in the areas of Learning and Development, Talent Management, Leadership Development, Diversity and Inclusion, Talent Acquisition and HR for corporate organizations and HCM solution providers.

To learn more, visit

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Mike Cooke

Chief Executive Officer of Brandon Hall Group Mike Cooke Prior to joining Brandon Hall Group, Mike Cooke was the Chief Executive Officer and co-founder of AC Growth. Mike held leadership and executive positions for the majority of his career, at which he was responsible for steering sales and marketing teams to drive results and profitability. His background includes more than 15 years of experience in sales, marketing, management, and operations in the research, consulting, software and technology industries. Mike has extensive experience in sales, marketing and management having worked for several early high-growth emerging businesses and has implemented technology systems to support various critical sales, finance, marketing and client service functions. He is especially skilled in organizing the sales and service strategy to fully support a company’s growth strategy. The concept of growth was an absolute to Mike and a motivator in starting AC Growth, in order to help organizations achieve research driven results. Most recently, Mike was the VP and General Manager of Field Operations at Bersin & Associates, a global analyst and consulting services firm focused on all areas of enterprise learning, talent management and talent acquisition. Tasked with leading the company’s global expansion, Mike led all sales operations worldwide. During Mike’s tenure, the company has grown into a multi-national firm, conducting business in over 45 countries with over 4,500 multi-national organizations. Mike started his career at MicroVideo Learning Systems in 1992, eventually holding a senior management position and leading all corporate sales before founding Dynamic Minds. Mike was CEO and Co-Founder of Dynamic Minds, a custom developer of software programs, working with clients like Goldman Sachs, Prentice Hall, McGraw Hill and Merrill Lynch. Also, Mike worked for Oddcast, a leading provider of customer experience and marketing solutions, where he held a senior management position leading the company into new markets across various industries. Mike also serves on the Advisory Board for Carbon Solutions America, an independent sustainability consulting and carbon management firm that specializes in the design and implementation of greenhouse reduction and sustainability plans as well as managing the generation of carbon and renewal energy and energy efficiency credits. Mike attended University of Phoenix, studying Business Administration and Finance. He has also completed executive training at the Chicago Graduate School of Business in Chicago, IL.

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