Brandon Hall Group Research Highlights 11/13/20

Our members gained access to new research notes, research summaries and more assets to help them navigate through the current challenging business landscape 


Meritocracy, Talent Pipeline Fuels Diversity and Inclusion (Research Note)

This incisive research note, based on frank interviews with an HR leader for a medical technologies producer, focuses on diverse talent and leadership pipeline built through a strict adherence to meritocracy.

Learning and the Extended Enterprise (Research Summary)

Brandon Hall Group’s 2020 Extended Enterprise Learning Study found that more than half of organizations deliver learning to external, nonemployee groups. These include customers, channel partners, distributors, value-added resellers and franchisees. The gig economy also makes it critical for companies to provide training and development opportunities for non-employees. More than half of companies (56%) say they deliver training to contract or contingent workers.

Other Published Research

Talent Management

How to Balance Productivity and Flexible Work to Drive Performance (Webinar)

We share how leading-edge organizations are balancing performance and productivity with the flexibility and empathy needed

Diversity & Inclusion

ERGs Foster a Culture of Inclusion that Benefits the Business, the Community and Employees (Research Note)

 This company aspires to foster a culture of inclusion where all grow and thrive. Over the last two years, it has been intentional in establishing employee resource groups because it understands the value of supporting employees to help their careers. The company also recognizes how important it is that every employee feels valued and heard.

Bridging the Diversity and Inclusion Gap Between Intent and Reality (KnowledgeGraphic)

The events of 2020 increased the importance of D&I as a business driver but many organizations lack the leadership and accountability that come with other business priorities.


Content Personalization at Scale: Why Content Strategy and Technology are Critical to Success (ebook)

 For years, organizations researched, explored and discussed transforming content to a more learner-centric, multi-modal, personalized environment. But the actual transition has been arduously slow.

Leadership Development

Startup Struggles to Develop Leadership Culture While Focused on Sustaining Rapid Growth (Research Note)

 This research note, based on an interview with the leadership development leader of a logistics software company, focuses on efforts to instill a leadership competency model and culture after several years of operating without one.

Brandon Hall Group Publishes 2020 Award-Winning Case Studies

Each year, global organizations that have won Brandon Hall Group Excellence Awards share their case studies through publication. This allows Brandon Hall Group members to benefit from their experiences and leading practices. Here is a list of the award-winning organizations whose case studies have been published recently.

Learning & Development

Swiss Federal Railways
SCL Health
Hunter Douglas

Talent Management

Horace Mann

Leadership Development

SRL Consultancy

Talent Acquisition

Google Cloud

Workforce Management

Upcoming Webinars

Thursday, Nov 12: How to Balance Productivity and Flexible Work to Drive Performance

The workplace is experiencing an unprecedented type of volatility and ambiguity. More than 80% of organizations will use flex scheduling to balance the needs of employees’ work and personal lives, according to Brandon Hall Group research. Managers must encourage high performance while fostering their employees’ well-being and guarding against burnout and talent attrition. In this webinar, ActivTrak and Brandon Hall Group Senior VP and Principal HCM Analyst Claude Werder will share how leading-edge organizations balance performance and productivity with the flexibility and empathy needed to create a resilient, empowered workforce. Register here.

Tuesday, Dec 8: Create Long-lasting Customer Relationships with Extended Enterprise Learning
Organizations live and die by their customer experience. In Brandon Hall Group’s 2020 HCM Outlook Study, improving the customer experience was the #2 business priority. Wouldn’t it make sense to leverage your company’s skills, content and technology to create world-class learning experiences for employees to do the same for your customers? Join Brandon Hall Group Principal Learning Analyst David Wentworth and Acendre General Manager & VP, Product Management Mac Mirchandani as they discuss market demands and trends for leveraging Extended Enterprise Learning. Register here.

December 9: Stand out From Other Learning Professionals, AND Impact the Business 
Learning professionals aren’t meeting the demands of the CEO.
Fewer than 16% of organizations are very effective at identifying and tracking knowledge transfer, behavior change and business impact for any of their learning. The missing element for many organizations is a high-impact learning strategy. Join Brandon Hall Group’s Executive Team as they share the highlights of the new Certified Learning Strategist (CLS) Program. Those who attend will receive $100 off their certification tuition. Register here.

January 14, 2021: Training the Extended Enterprise – A Guide to Getting it Right
Companies often struggle with training multiple audiences that exist outside the four walls of the organization – customers, resellers, channel partners, franchisees and more – also known as the extended enterprise. Many extended enterprise stakeholders have difficulty managing this kind of training through their existing learning management system. Join Brandon Hall Group Principal Learning Analyst David Wentworth and Patrick Devlin of Meridian Knowledge Solutions, as they explore extended enterprise learning challenges, alternative approaches and steps you can take to move in the right direction. Register here

January 19, 2021: Outsourcing to Make Learning Strategic To be a full business partner, learning leaders must focus on the strategic side of learning and development. But they’re often bogged down in the day-to-day aspects of running L&D. One area of concern is management of the suppliers required to make L&D work properly — LMS, LXP, content libraries, custom content creators, classroom resource tools, etc. Join Brandon Hall Group Principal Analyst David Wentworth and Conduent Learning Services’ Learning Offering Director David Rivas and Learning Offering Manager Bogdan Robu as they reveal how outsourcing supplier/vendor management helps organizations boost the ROI of provider relationships, creates accountability and improves service levels. Register here

January 20, 2021: Maximizing and Measuring the Impact of Learning
Organizations put considerable time, money and energy into creating and delivering learning, yet identifying learning’s impact on the business is often elusive. Join Brandon Hall Group Principal Analyst David Wentworth and EI Design’s Founder and Chief Learning Strategist Asha Pandey as they uncover the challenges companies face in learning measurement and provide strategies for maximizing and measuring learning’s impact. Register here

January 21, 2021 How to Engage an Isolated and Remote Workforce with Collaborative Learning People tend to learn from one another. So why does the corporate learning approach seem to ignore this entirely? The modern learning environment within organizations must recognize, embrace and facilitate collaborative learning efforts. This has never been as important as right now, when many people feel more isolated than ever as they work remotely. If companies want learning to engage people and drive results, they should use the tools that enable collaboration to thrive. Join Brandon Hall Group Principal Learning Analyst David Wentworth and Totara Chief Learning Officer Lars Hyland as they explore the impact collaboration can have on learning and the organization. Register here

February 10, 2021 Is the Virtual Classroom the Right Answer for a Remote Workforce? In the wake of the COVID-19 pandemic, organizations were forced to quickly find alternatives to in-person, instructor-led classroom training. This sudden transformation is merely an acceleration of where learning was already headed and organizations must transform their learning strategy and the technology they use to look toward sustainable, impactful solutions, rather than stop-gap measures. Register here

Brandon Hall Group Featured in Training magazine: Measuring Learning’s Impact By David Wentworth Brandon Hall Group

Brandon Hall Group’s 2020 Learning Measurement Study found that fewer than 16 percent of organizations are very effectively able to identify and track a series of metrics, including participation, satisfaction, knowledge transfer, behavior change, and business impact, for any of their learning—formal, informal, or experiential. New Research Uncovers Hidden Opportunities in Extended Enterprise Learning.

Brandon Hall Group’s 2020 Extended Enterprise Learning Study found that more than half of organizations deliver learning to external, nonemployee groups. These include customers, channel partners, distributors, value-added resellers and franchisees.

Research in the Field

  • Creating a Learning Strategy that Drives Performance 2020 Take the survey here.
  • The Impact of Leadership Development 2020 Take the survey here.
  • 2020 Diversity & Inclusion Study, Part 2: Take the survey here.
  • HCM’s Role in Recovering from COVID-19. Take the survey here

New Research Uncovers Hidden Opportunities in Extended Enterprise Learning

Brandon Hall Group’s 2020 Extended Enterprise Learning Study found that more than half of organizations deliver learning to external, nonemployee groups. These include customers, channel partners, distributors, value-added resellers and franchisees.

For information on Brandon Hall Group’s research and how we can assist your organization, please visit

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Mike Cooke

Chief Executive Officer of Brandon Hall Group Mike Cooke Prior to joining Brandon Hall Group, Mike Cooke was the Chief Executive Officer and co-founder of AC Growth. Mike held leadership and executive positions for the majority of his career, at which he was responsible for steering sales and marketing teams to drive results and profitability. His background includes more than 15 years of experience in sales, marketing, management, and operations in the research, consulting, software and technology industries. Mike has extensive experience in sales, marketing and management having worked for several early high-growth emerging businesses and has implemented technology systems to support various critical sales, finance, marketing and client service functions. He is especially skilled in organizing the sales and service strategy to fully support a company’s growth strategy. The concept of growth was an absolute to Mike and a motivator in starting AC Growth, in order to help organizations achieve research driven results. Most recently, Mike was the VP and General Manager of Field Operations at Bersin & Associates, a global analyst and consulting services firm focused on all areas of enterprise learning, talent management and talent acquisition. Tasked with leading the company’s global expansion, Mike led all sales operations worldwide. During Mike’s tenure, the company has grown into a multi-national firm, conducting business in over 45 countries with over 4,500 multi-national organizations. Mike started his career at MicroVideo Learning Systems in 1992, eventually holding a senior management position and leading all corporate sales before founding Dynamic Minds. Mike was CEO and Co-Founder of Dynamic Minds, a custom developer of software programs, working with clients like Goldman Sachs, Prentice Hall, McGraw Hill and Merrill Lynch. Also, Mike worked for Oddcast, a leading provider of customer experience and marketing solutions, where he held a senior management position leading the company into new markets across various industries. Mike also serves on the Advisory Board for Carbon Solutions America, an independent sustainability consulting and carbon management firm that specializes in the design and implementation of greenhouse reduction and sustainability plans as well as managing the generation of carbon and renewal energy and energy efficiency credits. Mike attended University of Phoenix, studying Business Administration and Finance. He has also completed executive training at the Chicago Graduate School of Business in Chicago, IL.

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