Brandon Hall Group Research Highlights, April 13-19, 2020

Brandon Hall Group continues a variety of research endeavors and publishes a playbook for managing and engaging employees during the COVID-19 crisis and the new realities that emerge after quarantining and social distancing subside.

  • Besides the playbook, which includes ongoing research, guidance and tools and will be updated regularly, a webinar explored the importance of recognizing employees for meaningful work and demonstrating the values of the organization.
  • Brandon Hall Group COO Rachel Cooke’s executive interview with Laura McKail, senior director of learning and development at Vonage reveals important insights on balancing work and life at a time when boundaries are almost non-existent.
  • Brandon Hall Group also publishes organizational assessment tools on workforce management technology and candidate experience, and a webinar on building a great blended learning strategy.


Engaging & Recognizing Employees During the COVID-19 Pandemic and Beyond

This webinar features Claude Werder, SVP and Principal HCM Analyst at Brandon Hall Group, and Brie Harvey of Achievers sharing research and strategies to integrate recognition into the daily workflow of leaders, managers and employees so it becomes habitual and creates a culture of recognition.

Executive Interview: Vonage (Work-Life Balance)

Laura McKail, senior director of learning and development at Vonage, shares seven tips to help you manage the ever-shrinking balance between work and the rest of your life.

Other Published Resources


The Bright Side of COVID-19: Seven Opportunities of the Current Pandemic

In an article that first appeared in Forbes, writer Jeroen Kraaijenbrink acknowledges the dark realities of this crisis while accentuating some silver linings.

Learning & Development

Getting the Right Blend: Building a Blended Learning Strategy (Webinar)

Despite the wealth of learning methods, modalities and technologies available, most organizations still consider using instructor-led classes and eLearning to be a blended learning strategy. Given the needs of today’s businesses and the modern learner, that’s a pretty weak blend. David Wentworth, Principal Learning Analyst with Brandon Hall Group, and Samantha Marsden, Manager of Marketing at OpenSesame, explore what it takes to create a truly blended learning strategy.

Talent Acquisition

Are Your Hiring Practices Enhancing or Detracting from the Candidate Experience?

This organizational assessment tool helps you identify some commonalities in candidate experience and see the two shared practices among top-performing organizations versus lower-performing organizations. You will have a good idea of where you stand — and what your organization must do if you aren’t already there.

Workforce Management

Workforce Management Technology Self-Assessment Tool

This organizational self-assessment tool will help determine which features and functions of workforce-management technology are essential for you, which new technologies you might want to consider for the future and which solution provider competencies are essential to your specific needs.

Upcoming Webinars

Wednesday, April 22: Once Upon a Time… in Learning Measurement

Sponsored by Axonify, this webinar will discuss proven principles L&D can borrow from Marketing to evolve their tactics and introduce data-rich strategies. Register here

Thursday, April 23: Converting COVID-19 Crisis Management to Leading-Edge People Management

Sponsored by iSolved, this webinar explores how organizations can transition crisis management to great people management.  Join Claude Werder and Cliff Stevenson of Brandon Hall Group and Todd La Fever, President and COO of iSolved, as they discuss the strategies, best practices and technology that can ensure that the innovation and collaboration generated during this crisis develop into a healthier and more productive workplace during better times. Register here

Thursday, May 7: Relevancy and Accessibility: The Keys to the Learning Experience

Remember that age-old philosophical question about whether a tree makes a sound if it falls in the forest when no one’s around? The same can be asked of learning environments: If you create relevant learning content but don’t make it easily accessible, will anyone use it? Join this webinar with Brandon Hall Group’s Michael Rochelle and David Wentworth and Jeff Carr, CEO at Inkling, to learn what it takes to optimize the relevancy and accessibility of your learning content.

Brandon Hall Group Featured in Training Magazine

Leverage Learning to Reduce Turnover Risk

by David Wentworth, Brandon Hall Group

Research Surveys

Research in the Field

  • Responding to the Longer-Term HR Challenges from COVID-19: Take the survey

Learning Measurement 2020: Take the survey here.

More to come!

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Click here for more information and to sign up for a free trial membership.

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Mike Cooke

Chief Executive Officer of Brandon Hall Group Mike Cooke Prior to joining Brandon Hall Group, Mike Cooke was the Chief Executive Officer and co-founder of AC Growth. Mike held leadership and executive positions for the majority of his career, at which he was responsible for steering sales and marketing teams to drive results and profitability. His background includes more than 15 years of experience in sales, marketing, management, and operations in the research, consulting, software and technology industries. Mike has extensive experience in sales, marketing and management having worked for several early high-growth emerging businesses and has implemented technology systems to support various critical sales, finance, marketing and client service functions. He is especially skilled in organizing the sales and service strategy to fully support a company’s growth strategy. The concept of growth was an absolute to Mike and a motivator in starting AC Growth, in order to help organizations achieve research driven results. Most recently, Mike was the VP and General Manager of Field Operations at Bersin & Associates, a global analyst and consulting services firm focused on all areas of enterprise learning, talent management and talent acquisition. Tasked with leading the company’s global expansion, Mike led all sales operations worldwide. During Mike’s tenure, the company has grown into a multi-national firm, conducting business in over 45 countries with over 4,500 multi-national organizations. Mike started his career at MicroVideo Learning Systems in 1992, eventually holding a senior management position and leading all corporate sales before founding Dynamic Minds. Mike was CEO and Co-Founder of Dynamic Minds, a custom developer of software programs, working with clients like Goldman Sachs, Prentice Hall, McGraw Hill and Merrill Lynch. Also, Mike worked for Oddcast, a leading provider of customer experience and marketing solutions, where he held a senior management position leading the company into new markets across various industries. Mike also serves on the Advisory Board for Carbon Solutions America, an independent sustainability consulting and carbon management firm that specializes in the design and implementation of greenhouse reduction and sustainability plans as well as managing the generation of carbon and renewal energy and energy efficiency credits. Mike attended University of Phoenix, studying Business Administration and Finance. He has also completed executive training at the Chicago Graduate School of Business in Chicago, IL.

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