Brandon Hall Group Research Published April 4-10

In the past week, Brandon Hall Group published 13 pieces of research – 3 new proprietary research reports, 5 award-winning case studies, 3 answers to research questions from members, and 2 research-based blogs.

In this blog, we will make public some of these reports (click on the links) as a way for non-members to familiarize themselves with our research:

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Here is an overview of research released April 4-10:

New Research Reports

Excellence Snapshot: 5 High-Performance Onboarding Practices

This e-book profiles five onboarding practices by organizations that have won Brandon Hall Group Excellence Awards, and provides a link to the full case study. These case studies illustrate the power excellent onboarding practices can have on an organization’s employee retention, engagement, and foundation for learning and development.

KnowledgeBlast: A People-Centric Culture: Key Enabler of Performance Excellence

This KnowledgeBlast examines how leadership, governance, and communication create and sustain an ‘”irresistible” culture that drives better business results.

KnowledgeBlast: The Importance of Workforce Management Technology Integration

This KnowledgeBlast explores the most important aspects of integrating workforce management technology with other systems in order to elevate and optimize your organization’s use of data to drive business results.


Award-winning Case Studies

These case studies – winners of 2015 Brandon Hall Group Excellence Awards – were released for publication:

Genpact’s LMS Selection and Implementation Process

This case study offers detailed insights into the selection and implementation process for a learning management system. Viewed through the lens of Genpact, a global business process outsourcing firm, the analysis provides a framework for other organizations seeking learning technology that meets specific business needs. This earned the firm a Gold Award for Best Learning Technology Implementation in the 2015 Excellence Awards.

Customer Focus Creates Financial Results for Turkcell

Turkcell recently broke the 1 million customer barrier, but this growth has presented some challenges. While completing the growth phase, ensuring customer loyalty, new customer acquisition, and the need to increase sales revenue have grown in importance. The new training program developed by Turkcell was targeted at the sales team, helping this group to develop a customer-oriented perspective through every action taken on a daily basis. This earned the Turkish telecommunications firm a Silver Award for Best Sales Training ​and Performance in the 2015 Excellence Awards.

DeFacto Retail Improves Candidate Experience with Technology

This case study highlights how DeFacto, a Turkish retailer, was able to implement technology to support its overall recruiting function. It was necessary to build a system where access to all information related to the recruitment process and answers to all applicant questions were available with a single click. Today, all candidates are much closer to the recruiting process, are able to monitor the process online, and can communicate with the company through the HROnline system. This program earned the firm a Silver Award for Best Advance in Interviewing Strategy in the 2015 Excellence Awards.

After School Program Professional Development Series

CypherWorx developed the Out of School Time Professional Development (OSTPD) Center in partnership with content experts, the National Afterschool Association, and Child Care Aware to offer a 36-Course Certificate Series that is used in multiple states for credit courses, certificates, and credentialing. The Out of School Time Professional Development Center has a full catalog that includes hundreds of courses relevant to school age childcare, including the 36-course certificate series with in-depth curriculum content, interactivity, and certificates. These courses can be taken anywhere and anytime, giving OST professionals a new way to learn. This earned CypherWorx a Bronze Award for Best Custom Content in the 2015 Excellence Awards.

Targeting High Potentials with the Education Leader Development Program

In order to prepare the next generation of students, we need to make sure school leaders are adequately developed and groomed for the proper leadership roles. This is the challenge confronted by Doğa Schools. The private educational institution identified competencies that make up the “New Generation Education Leader” profile and used the nine-box performance/potential grid to target the development of high potential leaders. The school is using re-registration rates and teacher turnover as methods for evaluating performance of its administration team. This earned the Turkish education firm a Bronze Award for Best Advance in High Potential Development in the 2015 Excellence Awards.


Answers to Questions from Members

One of the great things about being a member of Brandon Hall Group is the ability to ask research questions to our team of analysts and get a detailed answer within 24 hours. These questions were answered this week:

  • My team is currently creating an RFP for evaluating curation platforms/applications. What criteria do you recommend for evaluating these offerings?
  • I work on proposals and RFPs in my organization and I need more insight to answer the following questions: How our team can minimize the impact on our SMEs? What are the common problems that SME faces while helping in the development of eLearning? How we can address those?
  • Has any member launched a leadership development program for professionals in higher education? If so, what were they key “lessons learned?”


Research-based Blogs

How Performance Support Improves Bottom-Line Results

Training has come a long way, but there is always room for improvement. Many of the conversations with learning leaders of late have been focused not on courses or classrooms, but on performance. In other words, is the training actually helping the employee to deliver higher performance? Click here to read the complete blog.

Spring Forward to College Internship Programs

What do college students really want to get out of an internship program? College students are very serious about internship programs and what they would like to get out of those programs. How can employers find out if their internship program is as effective as it could be? Click here to read the complete blog.

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Mike Cooke



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Mike Cooke

Chief Executive Officer of Brandon Hall Group Mike Cooke Prior to joining Brandon Hall Group, Mike Cooke was the Chief Executive Officer and co-founder of AC Growth. Mike held leadership and executive positions for the majority of his career, at which he was responsible for steering sales and marketing teams to drive results and profitability. His background includes more than 15 years of experience in sales, marketing, management, and operations in the research, consulting, software and technology industries. Mike has extensive experience in sales, marketing and management having worked for several early high-growth emerging businesses and has implemented technology systems to support various critical sales, finance, marketing and client service functions. He is especially skilled in organizing the sales and service strategy to fully support a company’s growth strategy. The concept of growth was an absolute to Mike and a motivator in starting AC Growth, in order to help organizations achieve research driven results. Most recently, Mike was the VP and General Manager of Field Operations at Bersin & Associates, a global analyst and consulting services firm focused on all areas of enterprise learning, talent management and talent acquisition. Tasked with leading the company’s global expansion, Mike led all sales operations worldwide. During Mike’s tenure, the company has grown into a multi-national firm, conducting business in over 45 countries with over 4,500 multi-national organizations. Mike started his career at MicroVideo Learning Systems in 1992, eventually holding a senior management position and leading all corporate sales before founding Dynamic Minds. Mike was CEO and Co-Founder of Dynamic Minds, a custom developer of software programs, working with clients like Goldman Sachs, Prentice Hall, McGraw Hill and Merrill Lynch. Also, Mike worked for Oddcast, a leading provider of customer experience and marketing solutions, where he held a senior management position leading the company into new markets across various industries. Mike also serves on the Advisory Board for Carbon Solutions America, an independent sustainability consulting and carbon management firm that specializes in the design and implementation of greenhouse reduction and sustainability plans as well as managing the generation of carbon and renewal energy and energy efficiency credits. Mike attended University of Phoenix, studying Business Administration and Finance. He has also completed executive training at the Chicago Graduate School of Business in Chicago, IL.