Brandon Hall Group Research Published Aug. 24-30

Last week Brandon Hall Group published 10 pieces of research – 2 new proprietary research reports, 1 technology case study, 2 solution provider profiles, 1 response to a member research inquiry, 1 survey launch, and 3 research-based blogs.

Human Capital Management Research

In this blog, we will make public some of these reports (click on the links) as a way for non-members to familiarize themselves with our research:


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Here is an overview of research released the week of Aug. 24-30.

New Research Reports

KnowledgeGraphic: HR Organizational Structures

This KnowledgeGraphic, based on 2015 research on HR organizational structures, illustrates the various roles, functions, priorities and philosophies of HR organizations in SMBs and Enterprise organizations.

5 Most Common Video Learning Types

This KnowledgePoints report, based on Brandon Hall Group’s 2015 Video Learning Study, provides the five most common uses of video for learning, led by stand-alone videos used in a variety of ways.

Technology Reviews from Brandon Hall Group Technology Awards


This awards technology review focuses on the learning tools from BizLibrary. The provider has revenues of $11 million annually and supports customers at more than 600 locations globally. This earned BizLibrary a Bronze Award for Best Advance in Learning Management Technology for Small and Medium Businesses in the 2014 Technology Awards.

Solution Provider Profiles

WorkForce Software

This solution provider profile features WorkForce Software, which provides time and attendance, leave management, staff scheduling, and fatigue risk mitigation solutions to mid-size and large employers, along with labor analytics and reporting.


This solution provider profile features Expand Interactive, developer of ExpandShare, a knowledge-sharing platform built to address the needs of content hosting, sharing, measuring, reporting, and tying training effectiveness to business results. The profile includes insights from Brandon Hall Group Learning Analyst Ben Eubanks.

Survey Launch

Employee Value Proposition

Brandon Hall Group invites you to participate in our annual online Employee Value Proposition (EVP) Survey. Your survey responses are critical in helping gain insight into the elements that go into an employment value proposition, and the impact those elements have on critical business outcomes. Take the survey here.

Questions from Members

One great benefit to Brandon Hall Group members is the ability to ask questions of our HCM analyst team and get quick answers, usually within 24 hours. The question answered this week was:

  • Can you help us with some tangible benchmarks and case studies about time to full productivity for new employees? What we need to know includes how companies define “full productivity,” the key performance indicators for full productivity, and mechanisms to measure the KPIs.

Research-based Blogs

Top 3 Ways to Identify Employee Training Needs

Training is a critical function for many organizations, but how training is assigned isn’t always clear. Is it centrally dictated? Is it in the hands of the managers and employees? In this blog post, Ben Eubanks focuses on the top three ways training is assigned based on data from the latest Brandon Hall Group learning study.

What to Do about Today’s Workplace Stress

According to recent studies conducted by the National Institute for Occupational Safety and Health (NIOSH), and the US Bureau of Labor Statistics, 48% of all people say stress has a negative impact on their lives. In this blog post, Laci Loew looks at some of the key measures of stress and how to reduce it for employees.

The Business Impact of Recruiting Challenges

When it comes to recruiting, organizations have a wide variety of methods to measure effectiveness. Does it come down to time to fill? Is quality of hire the most critical? There are two important things to remember when it comes to measuring talent acquisition: each company is going to have different goals, and these are business challenges first and foremost. In this blog, Ben Eubanks offers an invitation to join a Sept. 1 webinar focusing on the top five recruiting metrics.

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Mike Cooke



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Mike Cooke

Chief Executive Officer of Brandon Hall Group Mike Cooke Prior to joining Brandon Hall Group, Mike Cooke was the Chief Executive Officer and co-founder of AC Growth. Mike held leadership and executive positions for the majority of his career, at which he was responsible for steering sales and marketing teams to drive results and profitability. His background includes more than 15 years of experience in sales, marketing, management, and operations in the research, consulting, software and technology industries. Mike has extensive experience in sales, marketing and management having worked for several early high-growth emerging businesses and has implemented technology systems to support various critical sales, finance, marketing and client service functions. He is especially skilled in organizing the sales and service strategy to fully support a company’s growth strategy. The concept of growth was an absolute to Mike and a motivator in starting AC Growth, in order to help organizations achieve research driven results. Most recently, Mike was the VP and General Manager of Field Operations at Bersin & Associates, a global analyst and consulting services firm focused on all areas of enterprise learning, talent management and talent acquisition. Tasked with leading the company’s global expansion, Mike led all sales operations worldwide. During Mike’s tenure, the company has grown into a multi-national firm, conducting business in over 45 countries with over 4,500 multi-national organizations. Mike started his career at MicroVideo Learning Systems in 1992, eventually holding a senior management position and leading all corporate sales before founding Dynamic Minds. Mike was CEO and Co-Founder of Dynamic Minds, a custom developer of software programs, working with clients like Goldman Sachs, Prentice Hall, McGraw Hill and Merrill Lynch. Also, Mike worked for Oddcast, a leading provider of customer experience and marketing solutions, where he held a senior management position leading the company into new markets across various industries. Mike also serves on the Advisory Board for Carbon Solutions America, an independent sustainability consulting and carbon management firm that specializes in the design and implementation of greenhouse reduction and sustainability plans as well as managing the generation of carbon and renewal energy and energy efficiency credits. Mike attended University of Phoenix, studying Business Administration and Finance. He has also completed executive training at the Chicago Graduate School of Business in Chicago, IL.