Brandon Hall Group Research Published August 29-Sept. 11

Over the past two weeks, Brandon Hall Group published 12 pieces of research – 1 new proprietary research report, 5 award-winning case studies from the 2016 Brandon Hall Group Excellence Awards, 1 webinar, 3 answers to questions from Brandon Hall Group members, and 3 research-based blogs.

In this blog, we will make public some of these reports (click on the links) as a way for non-members to familiarize themselves with our research:

State of Learning 2016: Ready to Evolve

Research Spotlight: Improving the Employee Experience

HCMx Radio: The Business Impact of the Modern Learner


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Here is an overview of research released Aug. 29-Sept. 11:

New Research Reports

Learning Strategy 2016: Ready to Evolve  

Organizations continue to struggle with developing a solid learning and development strategy that has a genuine impact on the business. This challenge leaves many companies without the guidance necessary to design, develop and deliver effective learning programs that boost individual performance and organizational performance. This report, based on Brandon Hall Group’s recently completed 2016 Learning Strategy Study, articulates critical calls for change to develop stronger learning strategies and further diversify learning delivery.


2016 Excellence Award-Winning Case Studies

Brandon Hall Group announced its 2016 Excellence Award winners. These case studies, featuring the award-winning organizations, were released for publication:

Zynga Increases New-Hire Engagement with ZONE

During 2014 and 2015, as Zynga transitioned from web to mobile gaming, leaders knew they needed to indoctrinate new hires with Zynga core values and its ongoing mission of connecting the world through games. To that end, the company created ZONE (Zynga Orientation for New Employees). ZONE allows Zynga to take the essential information all new hires need and reimagine its delivery using exciting gaming elements.

Linkedin’s ‘Mindful Moments’ Blends Employees and Culture

At Linkedin, the company strives to teach employees to be mindful of the company’s culture and values. As being more mindful is scientifically proven to increase productivity, emotional intelligence, resiliency and leadership effectiveness, Linkedin built and launched a global, scalable, blended mindfulness learning solution called Mindful Moments to help employees develop self-awareness and emotional regulation skills needed to be more productive, successful at work, and in life in general.

Accelerating New-Manager Impact at Intuit

Intuit partnered with BTS, a Swedish professional services firm, to re-imagine the existing New Manager Essentials program, and improve it in response to a need across the organization for higher retention, higher employee engagement scores, and better business results. Intuit addressed four organizational issues by creating this experience: accelerating the business impact of new managers, living and leading through Intuit values, creating a real-time, high-performance culture of feedback and coaching, and integrating externally-hired leaders into the Inuit culture.

Agile Learning Design for Training on Digital Keys at Hilton Worldwide  

In 2015, Hilton Worldwide began offering guests the ability to use their smartphones as a “digital key” to access their rooms and other areas within the hotel. Since the Digital Key technology was new, the project resulted in frequent technology changes and process refinements. As a result, training for hotel employees affected by the change needed to follow an agile learning design approach on all types of devices. The Digital Key training consists of 21 modules, which were assigned across 12 affected roles at the hotel.

Creating a Leadership Culture at Paramount with Leaders Studio

Paramount teamed with GP Strategies’ BlessingWhite division to develop a unique leadership program, Leaders Studio, to develop authentic leadership and provide the right tools and skills to think strategically, communicate effectively, and motivate and recognize team members. In addition, the design incorporated several components of leader self-awareness and emotional intelligence – and how those can be leveraged and maximized in working with others across the organization.



Research Spotlight: Improving the Employee Experience (Webinar)

Throughout the employee life cycle, one constant remains true: creating a strong user experience has become a top priority. From the candidate experience to the learner experience and everything in between, organizations are focused on getting people engaged and immersed, usually by leveraging technology. Join Brandon Hall Group analysts David Wentworth, Daria Friedman and Cliff Stevenson as they explore the importance and the challenges of user experience, as well as some best practices from high-performing organizations.


Answers to Questions from Members

One of the best benefits of Brandon Hall Group membership is the ability to ask analysts questions and get detailed answers within 24 hours. Here are questions we answered this cycle:

  • Can you please provide me with a Digital Learning Framework that can be used as a reference/be adopted while my organization is designing its digital learning strategy?
  • Please provide a definition of an HR Operations team as opposed to HR Generalist.


Solution Provider Profiles


This solution provider profile features Engage2Excel, which focuses on rewards and recognition through its Measure, Manage, Improve and Infuse model. Its goal is to demonstrate to clients the true value of employee recognition through ROI-based analytics. It will advise new and existing clients to expand their platforms and incorporate its research-based employee engagement survey and prescriptive analytics. The profile includes insights from Brandon Hall Group Talent Acquisition Analyst Daria Friedman.


Research-based Blogs

HCMx Radio: Business Impact of the Modern Learner

Sam Herring, CEO of Intrepid Learning joined Brandon Hall Group’s Rachel Cooke to share his views on how organizations are meeting the needs of the modern corporate learner that leads to a real impact on the company’s bottom line. Please click here to read the blog and listen to the episode.

HCMx Radio: Does Your Talent Acquisition Attitude Align with the Future of Your Business?

In this edition of HCMx Radio, Principal Talent Acquisition Analyst Daria Friedman joins host Rachel Cooke to interview Jerome Ternynck, founder and CEO of SmartRecruiters. Click here to read the blog and listen to the podcast.

O.C. Tanner’s Portfolio Evolves, But Focus on Recognition and Excellence Remains

In their blog, analyst Daria Friedman and Cliff Stevenson reflect on a visit to O.C. Tanner, which continues to grow its legacy business of producing employee rewards (pins, trophies, consumer goods, etc.) while expanding its portfolio into software and services, at first around recognition and engagement, but recently into well-being and performance management. To read the full blog, please click here.

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Mike Cooke



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Mike Cooke

Chief Executive Officer of Brandon Hall Group Mike Cooke Prior to joining Brandon Hall Group, Mike Cooke was the Chief Executive Officer and co-founder of AC Growth. Mike held leadership and executive positions for the majority of his career, at which he was responsible for steering sales and marketing teams to drive results and profitability. His background includes more than 15 years of experience in sales, marketing, management, and operations in the research, consulting, software and technology industries. Mike has extensive experience in sales, marketing and management having worked for several early high-growth emerging businesses and has implemented technology systems to support various critical sales, finance, marketing and client service functions. He is especially skilled in organizing the sales and service strategy to fully support a company’s growth strategy. The concept of growth was an absolute to Mike and a motivator in starting AC Growth, in order to help organizations achieve research driven results. Most recently, Mike was the VP and General Manager of Field Operations at Bersin & Associates, a global analyst and consulting services firm focused on all areas of enterprise learning, talent management and talent acquisition. Tasked with leading the company’s global expansion, Mike led all sales operations worldwide. During Mike’s tenure, the company has grown into a multi-national firm, conducting business in over 45 countries with over 4,500 multi-national organizations. Mike started his career at MicroVideo Learning Systems in 1992, eventually holding a senior management position and leading all corporate sales before founding Dynamic Minds. Mike was CEO and Co-Founder of Dynamic Minds, a custom developer of software programs, working with clients like Goldman Sachs, Prentice Hall, McGraw Hill and Merrill Lynch. Also, Mike worked for Oddcast, a leading provider of customer experience and marketing solutions, where he held a senior management position leading the company into new markets across various industries. Mike also serves on the Advisory Board for Carbon Solutions America, an independent sustainability consulting and carbon management firm that specializes in the design and implementation of greenhouse reduction and sustainability plans as well as managing the generation of carbon and renewal energy and energy efficiency credits. Mike attended University of Phoenix, studying Business Administration and Finance. He has also completed executive training at the Chicago Graduate School of Business in Chicago, IL.

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