Brandon Hall Group Research Published June 5 – June 11

Last week, Brandon Hall Group published 11 new resources –  2 new proprietary research resources, 5 award-winning technology reviews from the 2016 Tech Awards, 1 webinar, and 3 blogs.

Our Tech Reviews offer use cases derived from award winning entries to our Excellence in Technology Awards. These awards are currently accepting applications, and have the option to remain private or be cleaned of confidential data and used as a case study for others. These Tech Reviews are for members only but we make some of these resources public (click on the links) as a way for non-members to familiarize themselves with our approach:


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Here is an overview of research released June 5 – June 11:


New Research Reports

DataNow® Snapshot: 2017 Learning Technology Study 

DataNow® Snapshots provide highlights of Brandon Hall Group research and illustrate how the data can be filtered by organization size, revenue, corporate performance, and more, using DataNow®, Brandon Hall Group’s HCM research tool. This snapshot features highlights of the 2017 Learning Technology Study. The study shows that the three biggest learning technology priorities over the next year are data analytics, social/collaborative tools, and mobile delivery.

DataNow Snapshot: 2017 Competency Planning and Management

This snapshot features highlights of the 2017 Competency Planning and Management Study. Competencies is a huge area of opportunity for organizations that want to improve their talent management. About two-thirds of organizations utilize workforce competencies.


Award-Winning Technology Reviews

Award-winning reviews of technology advances from the 2016 Brandon Hall Group Technology Awards are beginning to be released this week:

Wisetail LMS Offers Sophisticated Branding

Wisetail LMS positions itself as a consumer-facing media tool that drives user engagement and provides custom branding and configuration to communicate a client’s message in a seamless, subtle manner. Early on, Wisetail started with the premise that the learner must be inspired by every possible touch-point within the LMS. By rebranding with Wisetail, a restaurant reported a 635% increase in log-ins and a 424% increase in the number of active users.

Leara’s Respond5 Enables Simple, Robust Content Authoring

Leara, using its two decades of eLearning experience, created an eLearning delivery system that engages learners through narration and interactivity across all devices, including smart phones and tablets. The delivery system, Respond5, combines interactive design, line editing, mobile narration, exam/quiz integration, Google analytics, and widget-based interactivity into a SCORM-complaint package that can be uploaded on a client’s existing LMS. Even non-experts can create custom content.

Optymyze Captures Sales Data Needed to Increase Profits

The Optymyze enhanced Sales Operations platform creates a central repository for all sales-related data needed to manage territories and quotas and engage and motivate the salesforce. The data provides a visible roadmap that makes it possible for sales agents to focus on specific activities that enhance services and sales, maximizing incentive pay and company profits. The platform creates a portal filled with information salespeople want. So do their managers, who can coach them based on data about their performance.

Lumesse Creates Authoring Tool For Multi-Language Collaboration

The Lumesse team created CourseBuilder as a cloud-based authoring tool used to create multi-language, multi-device digital learning. Multiple course authors, subject matter experts and designers can create, share and publish a course in various languages across their global organizations. Some clients have more than 100 content developers working in the shared environment. Such collaboration enables not only a consistent style for learning but also greater efficiencies and cost savings.

Fuel50’s Update Enables Quality Leader-Employee Conversations

Fuel50, which offers career path software, released its newest update as a guide for leaders to have quality conversations with employees in order to drive engagement. The platform, Leader Coaching Edition, provides leaders and managers with insights and coaching resources to reduce turnover risk and improve the visibility of career development.



Compliance: The Devil is in the Details

For many organizations, compliance training is seen as a necessary evil – a type of medicine to be taken. This perception can cause companies to overlook many of the details that go into the delivery of effective compliance training. And ineffective training can result in audits, fines, accidents, or worse.

Challenges also arise if there is not a consensus as to who owns compliance. Is it a training function or an HR function? How are Legal and Quality involved? Answers may vary greatly by industry as well as the unique compliance challenges an organization faces.



Cornerstone Brings a New Experience to Learning

In recent years, much of the focus of learning technology has been on the learner experience. In Brandon Hall Group’s 2017 HCM Outlook survey, 64% of companies said that the learner experience would receive moderate to heavy attention over the coming year, second only to aligning learning with the business strategy. Companies are trying to figure out how to deliver an intuitive, non-intrusive, engaging experience to learners after decades of serving up lists of SCORM courses.

Behavioral Insight: The Key to Taking Tough out of Tough Conversations

In business, we’re taught to know our competitors and keep our opponents closer than our friends to excel. I lost track of the number of executive planning meetings where The Art of War, an ancient Chinese Military treatise by Sun Tsu, was prescribed as preparation to perform well on the business battlefields.

But, whether they be market competitors or allies or even colleagues, can we really know our business associates well enough to fine tune our strategies and execute our most challenging and crucial plans with—or despite—them? Is there a great way to take the TOUGH out of tough conversations?

WorkHuman: A Philosophy Worth Emulating

The running joke on Twitter for Globoforce’s WorkHuman conference in Phoenix last week was to refer to the event as #HRWoodstock. It is an accurate depiction in that individual enlightenment was an important part of the event.

But there is a noticeable difference between viewing recognition (Globoforce’s purview) as an ROI question and seeing it as a force that benefits individuals. But bridging that gap is critical because of the growing number of employees who work from home or remotely. Their ability to feel personally connected has a big impact on engagement, retention, and performance. This is not to say that the individual is more important than the group, or that Globoforce is running a charity. But the idea that not everything is driven by profit, and that personal improvement and recognition are important in and of themselves, is enough of a departure to seem revolutionary.

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Mike Cooke



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Mike Cooke

Chief Executive Officer of Brandon Hall Group Mike Cooke Prior to joining Brandon Hall Group, Mike Cooke was the Chief Executive Officer and co-founder of AC Growth. Mike held leadership and executive positions for the majority of his career, at which he was responsible for steering sales and marketing teams to drive results and profitability. His background includes more than 15 years of experience in sales, marketing, management, and operations in the research, consulting, software and technology industries. Mike has extensive experience in sales, marketing and management having worked for several early high-growth emerging businesses and has implemented technology systems to support various critical sales, finance, marketing and client service functions. He is especially skilled in organizing the sales and service strategy to fully support a company’s growth strategy. The concept of growth was an absolute to Mike and a motivator in starting AC Growth, in order to help organizations achieve research driven results. Most recently, Mike was the VP and General Manager of Field Operations at Bersin & Associates, a global analyst and consulting services firm focused on all areas of enterprise learning, talent management and talent acquisition. Tasked with leading the company’s global expansion, Mike led all sales operations worldwide. During Mike’s tenure, the company has grown into a multi-national firm, conducting business in over 45 countries with over 4,500 multi-national organizations. Mike started his career at MicroVideo Learning Systems in 1992, eventually holding a senior management position and leading all corporate sales before founding Dynamic Minds. Mike was CEO and Co-Founder of Dynamic Minds, a custom developer of software programs, working with clients like Goldman Sachs, Prentice Hall, McGraw Hill and Merrill Lynch. Also, Mike worked for Oddcast, a leading provider of customer experience and marketing solutions, where he held a senior management position leading the company into new markets across various industries. Mike also serves on the Advisory Board for Carbon Solutions America, an independent sustainability consulting and carbon management firm that specializes in the design and implementation of greenhouse reduction and sustainability plans as well as managing the generation of carbon and renewal energy and energy efficiency credits. Mike attended University of Phoenix, studying Business Administration and Finance. He has also completed executive training at the Chicago Graduate School of Business in Chicago, IL.