Brandon Hall Group Research Published March 6-12

Last week, Brandon Hall Group published 11 new resources –  2 new proprietary research reports, 4 award-winning technology reviews from the 2016 Brandon Hall Group Excellence in Technology Awards, 3 Solution Provider Briefings, and 2 webinars.

Below we make public some of these resources (click on the links) as a way for non-members to familiarize themselves with our research:

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Here is an overview of research released March 6-12:

New Research Resources

How Organizations Extend Learning  

More than half of organizations surveyed in Brandon Hall Group’s 2017 Extended Learning Study are seeing the value of offering learning to remote and distributed employees and external groups — particularly customers, sales teams, and customer and technical support teams. In fact, close to one-third of organizations offer learning daily or weekly to those groups. This KnowledgeGraphic breaks down use of extended learning by company size and shows the frequency of learning delivered to various learner groups.

HCM Analytics Maturity Model  

This model, based on HCM measurement and analytics research over several years and updated with results from Brandon Hall Group’s 2017 HCM Measurement and Analytics Study, depicts four levels of HCM analytics maturity. The levels range from Tactical and Functional, where organizations engage in “What-Is” reactive reporting featuring ad hoc metrics and reports, benchmarks and dashboards, to Operational and Strategic, where organizations engage in “What-If” predictive planning that has a significant business impact.


2016 Excellence Award-Winning Technology Reviews

Brandon Hall Group announced its 2016 Excellence Award winners. These technology reviews, featuring the award-winning organizations, were released for publication:

Mimeo Digital Bridges the Gap Between Digital and Print Content  

Mimeo Digital is a digital content distribution solution within a blended content program. The application contains pieces of LMS, DRM, & CMS technology to power a content distribution engine that supports a blend of digital and print materials. Overall, Mimeo Digital is designed to solve the content distribution challenge to offer learning teams an easy, flexible way to package their content into a secure and modern learning experience.

Zoola Analytics Saves Time on Learning Measurement  

Zoola Analytics, by Lambda Solutions of Canada, is a cloud-based reporting solution that provides the ability to generate custom, ad-hoc and scheduled reports and dashboards on learning activities, performance and outcomes – in minutes instead of days. Zoola provides full access to, and control over, all learning data in real time, strong visualization options, and flexibility to schedule and share information based on rules and roles.

Smart Sparrow Makes Training Adapt to Each Learner

Smart Sparrow emerged out of a research lab at the University of New South Wales in Australia more than 10 years ago and today has cutting-edge technology and services that help educators develop online courses that adapt to each student’s individual needs.

Lenovo Trains Channel Sales Partners through Virtual Conferencing  

In 2014, major acquisitions made Lenovo #3 worldwide in both servers and smartphones. The North American Sales Learning & Development team faced the challenge of training an expanded list of partners on a broader product line. Live training cost over $250,000 for 250 channel sales professionals. So, Lenovo selected the ON24 virtual environment to deliver training to the sales and technical partner community. Since January 2016, the use of virtual events to train the partner community has reduced training costs, boosted attendance and improved customer satisfaction while yielding a 300% ROI in only two events.


Solution Provider Profiles


Talemetry offers a SaaS recruitment marketing platform that deeply integrates with each organization’s ATS and includes several modules, including sourcing/candidate relationship management, job broadcasting, job application, career sites, and analytics. Talemetry’s market focus is Fortune 5000 companies with 2,500 or more employees. Key verticals include healthcare, finance, and technology. This profile includes insights by Principal Talent Acquisition Analyst Daria Friedman. 


This solution provider profile features Benepay Technologies, whose OneTouch platform is a solution for benefits administration, HRIS, ACA reporting, time and attendance, and payroll/tax processing. All those functions are integrated in one platform — a single database and single sign-on. The profile also features insights by Cliff Stevenson, Principal Analyst, Workforce Management, for Brandon Hall Group.


This solution provider profile features Jobvite, a comprehensive SaaS platform with solutions ranging from an applicant-tracking system to onboarding. The company has more than 1,900 customers and its geographic coverage is more than 160 countries. Its solution meets the needs of all types of different companies across a wide range of industries. Its strongest verticals are technology, healthcare, and advertising media companies.



How to Solve the Content Discovery Problem  

We’re living in a paradoxical time. We are simultaneously drowning in content and starving for relevant knowledge that can improve performance. Learning & Development leaders are under pressure to provide value and results, but remain at a loss for a single solution to act as a “Netflix of learning.” David Wentworth, Principal Learning Analyst at Brandon Hall Group, hosted the webinar on solving the content discovery problem with Daniel McKelvey, Vice President of Partner Solutions at EdCast.

Learning’s Big Data Problem: Measuring and Analyzing Impact  

The wave of information known as Big Data has been growing exponentially in recent years, and organizations are hungrier than ever for more data. They collect data from systems across the enterprise, certain that it holds the key to improving results. In the face of all this information, it is critical that organizations get better at not only collecting more meaningful data, but also understanding just what it all means. This webinar reviewed the results of Brandon Hall Group’s 2016 Learning Measurement Study and 2017 Learning Analytics Study, identifying what organizations are measuring, what they aren’t, and how they are making use of that data.

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Mike Cooke

Chief Executive Officer of Brandon Hall Group Mike Cooke Prior to joining Brandon Hall Group, Mike Cooke was the Chief Executive Officer and co-founder of AC Growth. Mike held leadership and executive positions for the majority of his career, at which he was responsible for steering sales and marketing teams to drive results and profitability. His background includes more than 15 years of experience in sales, marketing, management, and operations in the research, consulting, software and technology industries. Mike has extensive experience in sales, marketing and management having worked for several early high-growth emerging businesses and has implemented technology systems to support various critical sales, finance, marketing and client service functions. He is especially skilled in organizing the sales and service strategy to fully support a company’s growth strategy. The concept of growth was an absolute to Mike and a motivator in starting AC Growth, in order to help organizations achieve research driven results. Most recently, Mike was the VP and General Manager of Field Operations at Bersin & Associates, a global analyst and consulting services firm focused on all areas of enterprise learning, talent management and talent acquisition. Tasked with leading the company’s global expansion, Mike led all sales operations worldwide. During Mike’s tenure, the company has grown into a multi-national firm, conducting business in over 45 countries with over 4,500 multi-national organizations. Mike started his career at MicroVideo Learning Systems in 1992, eventually holding a senior management position and leading all corporate sales before founding Dynamic Minds. Mike was CEO and Co-Founder of Dynamic Minds, a custom developer of software programs, working with clients like Goldman Sachs, Prentice Hall, McGraw Hill and Merrill Lynch. Also, Mike worked for Oddcast, a leading provider of customer experience and marketing solutions, where he held a senior management position leading the company into new markets across various industries. Mike also serves on the Advisory Board for Carbon Solutions America, an independent sustainability consulting and carbon management firm that specializes in the design and implementation of greenhouse reduction and sustainability plans as well as managing the generation of carbon and renewal energy and energy efficiency credits. Mike attended University of Phoenix, studying Business Administration and Finance. He has also completed executive training at the Chicago Graduate School of Business in Chicago, IL.