Brandon Hall Group Studying How High-Performing Firms Use AI to Improve TA Processes

Technology solutions help create an employee-centric approach to reaching business goals. Using AI, ML and RPA can give candidates a more personalized approach, create a more objective, data-driven approach to assessments and enable seamless connections between TA team members, hiring managers and candidates.

Boca Raton, FL — February 21, 2022

Brandon Hall Group, the leading independent HCM research and analyst firm, is launching a survey to identify how high-performing companies use Artificial Intelligence, Machine Learning and Robotic Process Automation to increase key performance indicators.

“In the fierce and ongoing war for talent, having the most modern and refined technology that includes AI components, ML and RPA capabilities will be the differentiator between organizations that are successful in finding and hiring the right talent at the right time and those that are not,” Brandon Hall Group Principal Workforce Management and Talent Acquisition Analyst Cliff Stevenson said.

Brandon Hall Group’s new research initiative, Automating the Talent Acquisition Process Through AI, RPA and ML, will focus on how automation in TA technology can increase the business impact of talent acquisition.

“Talent acquisition requires a sophisticated ecosystem for managing the sourcing, screening and onboarding of new hires and employee transitions,” Brandon Hall Group CEO Mike Cooke said. “Artificial Intelligence and Machine Learning are heavily influencing recent talent acquisition technology development.

Through Brandon Hall Group’s Automating the Talent Acquisition Process Through AI, RPA and ML, technology providers will get a clear picture of how leading employers are using technology to win the war for talent. They will learn of effectiveness gaps that technology providers can fill.

“This will enable technology providers to tailor their messaging to the needs that will get the attention of buyers,” Cooke said.

The data from this research will fuel the development of research reports and tools such as self-assessment tools, models and frameworks to help companies improve developing and preparing their employees — and their organization — for success.

To participate in this study, go to Participants will receive summary results of the survey five to seven weeks after the survey launch and will get immediate download access to Brandon Hall Group’s Strategy Brief, Key Metrics for TA Dashboards.

— About Brandon Hall Group Inc.

Brandon Hall Group is the only professional development company that offers data, research, insights and certification to Learning and Talent executives and organizations. The best minds in Human Capital Management (HCM) choose Brandon Hall Group to help them create future-proof employee development plans for the new era. 

For over 28 years, we have empowered, recognized and certified excellence in organizations around the world influencing the development of over 10,000,000 employees and executives. Our HCM Excellence Awards was the first to recognize organizations for learning and talent and is the gold standard, known as the “Academy Awards of Human Capital Management.”

Our cloud-based platform delivers evidence-based insights in the areas of Learning and Development, Talent Management, Leadership Development, Diversity and Inclusion, Talent Acquisition and HR/Workforce Management for corporate organizations and HCM solution providers.

To learn more, visit

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Mike Cooke

Chief Executive Officer of Brandon Hall Group Mike Cooke Prior to joining Brandon Hall Group, Mike Cooke was the Chief Executive Officer and co-founder of AC Growth. Mike held leadership and executive positions for the majority of his career, at which he was responsible for steering sales and marketing teams to drive results and profitability. His background includes more than 15 years of experience in sales, marketing, management, and operations in the research, consulting, software and technology industries. Mike has extensive experience in sales, marketing and management having worked for several early high-growth emerging businesses and has implemented technology systems to support various critical sales, finance, marketing and client service functions. He is especially skilled in organizing the sales and service strategy to fully support a company’s growth strategy. The concept of growth was an absolute to Mike and a motivator in starting AC Growth, in order to help organizations achieve research driven results. Most recently, Mike was the VP and General Manager of Field Operations at Bersin & Associates, a global analyst and consulting services firm focused on all areas of enterprise learning, talent management and talent acquisition. Tasked with leading the company’s global expansion, Mike led all sales operations worldwide. During Mike’s tenure, the company has grown into a multi-national firm, conducting business in over 45 countries with over 4,500 multi-national organizations. Mike started his career at MicroVideo Learning Systems in 1992, eventually holding a senior management position and leading all corporate sales before founding Dynamic Minds. Mike was CEO and Co-Founder of Dynamic Minds, a custom developer of software programs, working with clients like Goldman Sachs, Prentice Hall, McGraw Hill and Merrill Lynch. Also, Mike worked for Oddcast, a leading provider of customer experience and marketing solutions, where he held a senior management position leading the company into new markets across various industries. Mike also serves on the Advisory Board for Carbon Solutions America, an independent sustainability consulting and carbon management firm that specializes in the design and implementation of greenhouse reduction and sustainability plans as well as managing the generation of carbon and renewal energy and energy efficiency credits. Mike attended University of Phoenix, studying Business Administration and Finance. He has also completed executive training at the Chicago Graduate School of Business in Chicago, IL.