Brandon Hall Group Studying How Organizations are Adapting to Hybrid Work

The question is no longer, “What will the new normal look like?” It’s, “What is your strategy for adapting and evolving.”

Boca Raton, FL — November 2, 2021

Brandon Hall Group, the leading independent HCM research and analyst firm, is launching a survey to understand how organizations are adapting to the hybrid world of work in the age of COVID-19.

“By now we’ve come to understand the idea of a ‘new normal’ after COVID was naive, or at least premature,” Brandon Hall Group Senior Vice President and Principal Analyst Claude J. Werder said. “The hybrid environment we now work in requires — at least for the near term — a series of ongoing adjustments and mindset changes.”

Brandon Hall Group’s research is focusing on how people, processes and technology can help organizations adapt and evolve in the world of hybrid work. Technology providers will get a clear picture of how employers are prioritizing technology. This enables technology providers to tailor their messaging to needs that will attract buyers’ attention.

“Employers that are highly adaptive and agile will have more success in adjusting to the hybrid world of work,” Brandon Hall Group CEO Mike Cooke said. “Employees will have a strong sense of belonging and well-being, feel more valued and more prepared to adapt and perform in a state of continuous change. Employers will have strategies to manage change and a well-defined strategy, be more employee-centric and inclusive, and will better address workforce-planning issues.”

Brandon Hall Group will ask respondents to identify their plans and priorities for adapting to hybrid work. The firm will create tools and reports to help organizations improve their ability to cope with change and drive organizational agility. 

To participate in this study, go to Participants will receive summary results of the survey five to seven weeks after the survey launch and will get immediate download access to Brandon Hall Group’s Strategy Brief, 5 Strategies to Effectively Manage Uncertainty.

— About Brandon Hall Group Inc.

Brandon Hall Group is the only professional development company that offers data, research, insights and certification to Learning and Talent executives and organizations. The best minds in Human Capital Management (HCM) choose Brandon Hall Group to help them create future-proof employee development plans for the new era. 

For over 27 years, we have empowered, recognized and certified excellence in organizations around the world influencing the development of over 10,000,000 employees and executives. Our HCM Excellence Awards was the first to recognize organizations for learning and talent and is the gold standard, known as the “Academy Awards of Human Capital Management.”

Our cloud-based platform delivers evidence-based insights in the areas of Learning and Development, Talent Management, Leadership Development, Diversity and Inclusion, Talent Acquisition and HR/Workforce Management for corporate organizations and HCM solution providers.

To learn more, visit

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Mike Cooke

Chief Executive Officer of Brandon Hall Group Mike Cooke Prior to joining Brandon Hall Group, Mike Cooke was the Chief Executive Officer and co-founder of AC Growth. Mike held leadership and executive positions for the majority of his career, at which he was responsible for steering sales and marketing teams to drive results and profitability. His background includes more than 15 years of experience in sales, marketing, management, and operations in the research, consulting, software and technology industries. Mike has extensive experience in sales, marketing and management having worked for several early high-growth emerging businesses and has implemented technology systems to support various critical sales, finance, marketing and client service functions. He is especially skilled in organizing the sales and service strategy to fully support a company’s growth strategy. The concept of growth was an absolute to Mike and a motivator in starting AC Growth, in order to help organizations achieve research driven results. Most recently, Mike was the VP and General Manager of Field Operations at Bersin & Associates, a global analyst and consulting services firm focused on all areas of enterprise learning, talent management and talent acquisition. Tasked with leading the company’s global expansion, Mike led all sales operations worldwide. During Mike’s tenure, the company has grown into a multi-national firm, conducting business in over 45 countries with over 4,500 multi-national organizations. Mike started his career at MicroVideo Learning Systems in 1992, eventually holding a senior management position and leading all corporate sales before founding Dynamic Minds. Mike was CEO and Co-Founder of Dynamic Minds, a custom developer of software programs, working with clients like Goldman Sachs, Prentice Hall, McGraw Hill and Merrill Lynch. Also, Mike worked for Oddcast, a leading provider of customer experience and marketing solutions, where he held a senior management position leading the company into new markets across various industries. Mike also serves on the Advisory Board for Carbon Solutions America, an independent sustainability consulting and carbon management firm that specializes in the design and implementation of greenhouse reduction and sustainability plans as well as managing the generation of carbon and renewal energy and energy efficiency credits. Mike attended University of Phoenix, studying Business Administration and Finance. He has also completed executive training at the Chicago Graduate School of Business in Chicago, IL.