Brandon Hall Group Studying How to Create a More Capable and Mobile Workforce

Organizations creating a more capable and mobile workforce that can be connected, self-servicing and technologically supported will be more successful engaging and upskilling their employees, and creating a strong employee value proposition and employer brand. 

Boca Raton, FL — April 18, 2022

Brandon Hall Group, the leading independent Human Capital Management research and analyst firm, is launching a study on how people, processes and technology can be leveraged to re-imagine talent management to build a more capable and mobile workforce.

“Employees have their own thoughts on their personal and professional development and advancement,” Brandon Hall Group Principal HR and Workforce Management Analyst Cliff Stevenson said. “Organizations have their thoughts, too, and should explore dynamic and multiple pathways for employees to advance by discovering and assessing skills across the enterprise, accelerating skills and competencies development, and motivating their employees to advance.”

“Organizations can achieve this by taking a three-pronged approach,” Brandon Hall Group CEO Mike Cooke said. “This involves using employee-centric technology that is adapted for a mobile workforce for capabilities; building processes that allow for more employee self-service in skills development and career progression to improve engagement; and applying robust data collection and advanced analytics to create a more proficient and unbound workforce that will be aligned with organizational goals.”

Brandon Hall Group’s new research initiative, Creating a More Capable and Mobile Workforcewill ask responding organizations to identify their current approach to talent management and the changes they plan to make to adapt to changing business dynamics and talent needs. 

“To achieve the goal of creating a more capable and mobile workforce, proven methods from Brandon Hall Group research will be examined,” Stevenson said. “This includes an organization’s use of Individual Development Plans, how competencies and skills development are woven into career pathing, an organization’s consideration of the personal and professional goals of their employees and the importance of certifications in measuring and marking capability growth.”

Data from this research will fuel the development of research reports and tools — such as self-assessment tools, models and frameworks — to help organizations improve their approach to realizing the business benefits of talent management.

To participate in this study, go to . Participants will receive summary results of the survey six to eight weeks after the survey launch and receive immediate download access to Brandon Hall Group’s Strategy Brief, Reframing Career Development with an Opportunity Marketplace.

— About Brandon Hall Group Inc.

Brandon Hall Group is the only professional development company that offers data, research, insights and certification to Learning and Talent executives and organizations. The best minds in Human Capital Management (HCM) choose Brandon Hall Group to help them create future-proof employee development plans for the new era. 

For over 28 years, we have empowered, recognized and certified excellence in organizations around the world influencing the development of over 10 million employees and executives. Our HCM Excellence Awards was the first to recognize organizations for learning and talent and is the gold standard, known as the “Academy Awards of Human Capital Management.”

Our cloud-based platform delivers evidence-based insights in the areas of Learning and Development, Talent Management, Leadership Development, Diversity and Inclusion, Talent Acquisition and HR/Workforce Management for corporate organizations and HCM solution providers.

To learn more, visit

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Mike Cooke

Chief Executive Officer of Brandon Hall Group Mike Cooke Prior to joining Brandon Hall Group, Mike Cooke was the Chief Executive Officer and co-founder of AC Growth. Mike held leadership and executive positions for the majority of his career, at which he was responsible for steering sales and marketing teams to drive results and profitability. His background includes more than 15 years of experience in sales, marketing, management, and operations in the research, consulting, software and technology industries. Mike has extensive experience in sales, marketing and management having worked for several early high-growth emerging businesses and has implemented technology systems to support various critical sales, finance, marketing and client service functions. He is especially skilled in organizing the sales and service strategy to fully support a company’s growth strategy. The concept of growth was an absolute to Mike and a motivator in starting AC Growth, in order to help organizations achieve research driven results. Most recently, Mike was the VP and General Manager of Field Operations at Bersin & Associates, a global analyst and consulting services firm focused on all areas of enterprise learning, talent management and talent acquisition. Tasked with leading the company’s global expansion, Mike led all sales operations worldwide. During Mike’s tenure, the company has grown into a multi-national firm, conducting business in over 45 countries with over 4,500 multi-national organizations. Mike started his career at MicroVideo Learning Systems in 1992, eventually holding a senior management position and leading all corporate sales before founding Dynamic Minds. Mike was CEO and Co-Founder of Dynamic Minds, a custom developer of software programs, working with clients like Goldman Sachs, Prentice Hall, McGraw Hill and Merrill Lynch. Also, Mike worked for Oddcast, a leading provider of customer experience and marketing solutions, where he held a senior management position leading the company into new markets across various industries. Mike also serves on the Advisory Board for Carbon Solutions America, an independent sustainability consulting and carbon management firm that specializes in the design and implementation of greenhouse reduction and sustainability plans as well as managing the generation of carbon and renewal energy and energy efficiency credits. Mike attended University of Phoenix, studying Business Administration and Finance. He has also completed executive training at the Chicago Graduate School of Business in Chicago, IL.