Brandon Hall Group Studying How to Create an Employee-Centric Culture

Organizations must align their culture to the importance of mental health, emotional needs, physical health, financial well-being and work/life balance. They also need to re-evaluate how technology can support these five areas.

Boca Raton, FL — February 7, 2022

Brandon Hall Group, the leading independent HCM research and analyst firm, is launching a survey to identify how people, processes and technology can impact businesses looking to improve their culture for the modern workplace.

“The world of employees is complex and organizations are taking many steps to keep up with the complexity,” Brandon Hall Group Principal HR and Workforce Management Analyst Cliff Stevenson said. “To provide the optimal employee experience, organizations should focus on the mental, emotional, physical and financial well-being of their employees, inspire them to grow and create the right work/life balance.”

Brandon Hall Group’s new research initiative, Creating an Employee-Centric Culture, will provide a clear picture of how employers are prioritizing technology.

“Leveraging technology is a critical success factor,” Brandon Hall Group CEO Mike Cooke said. “This includes using technology to give employees more of a personalized approach to their personal needs; create a more objective, data-driven approach to assessment of employee programs; provide seamless connections between team members, managers and other employees; offer access to resources for managing their social, mental and financial well-being; and have programs to help manage the delicate balance between life and work that is prevalent today.”

“Organizations that put their people first give employees a sense of value and inclusion,” Stevenson said. “This translates into a more lasting and impressionable culture.”

Brandon Hall Group’s Creating an Employee-Centric Culture research will ask respondents to identify their employee experience practices and correlate them with increases in key performance indicators to identify best and next practices in HR strategies. Brandon Hall Group will then create models and frameworks to help organizations improve their well-being strategies.

The data from this research will fuel the development of research reports and tools such as self-assessment tools, models and frameworks to help companies improve developing and preparing their employees — and their organization — for success.

To participate in this study, go to Participants will receive summary results of the survey five to seven weeks after the survey launch and will get immediate download access to Brandon Hall Group’s Strategy Brief, How Do We Measure and Make Changes to Our Organizational Culture? 

— About Brandon Hall Group Inc.

Brandon Hall Group is the only professional development company that offers data, research, insights and certification to Learning and Talent executives and organizations. The best minds in Human Capital Management (HCM) choose Brandon Hall Group to help them create future-proof employee development plans for the new era. 

For over 28 years, we have empowered, recognized and certified excellence in organizations around the world influencing the development of over 10,000,000 employees and executives. Our HCM Excellence Awards was the first to recognize organizations for learning and talent and is the gold standard, known as the “Academy Awards of Human Capital Management.”

Our cloud-based platform delivers evidence-based insights in the areas of Learning and Development, Talent Management, Leadership Development, Diversity and Inclusion, Talent Acquisition and HR/Workforce Management for corporate organizations and HCM solution providers.

To learn more, visit

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Mike Cooke

Chief Executive Officer of Brandon Hall Group Mike Cooke Prior to joining Brandon Hall Group, Mike Cooke was the Chief Executive Officer and co-founder of AC Growth. Mike held leadership and executive positions for the majority of his career, at which he was responsible for steering sales and marketing teams to drive results and profitability. His background includes more than 15 years of experience in sales, marketing, management, and operations in the research, consulting, software and technology industries. Mike has extensive experience in sales, marketing and management having worked for several early high-growth emerging businesses and has implemented technology systems to support various critical sales, finance, marketing and client service functions. He is especially skilled in organizing the sales and service strategy to fully support a company’s growth strategy. The concept of growth was an absolute to Mike and a motivator in starting AC Growth, in order to help organizations achieve research driven results. Most recently, Mike was the VP and General Manager of Field Operations at Bersin & Associates, a global analyst and consulting services firm focused on all areas of enterprise learning, talent management and talent acquisition. Tasked with leading the company’s global expansion, Mike led all sales operations worldwide. During Mike’s tenure, the company has grown into a multi-national firm, conducting business in over 45 countries with over 4,500 multi-national organizations. Mike started his career at MicroVideo Learning Systems in 1992, eventually holding a senior management position and leading all corporate sales before founding Dynamic Minds. Mike was CEO and Co-Founder of Dynamic Minds, a custom developer of software programs, working with clients like Goldman Sachs, Prentice Hall, McGraw Hill and Merrill Lynch. Also, Mike worked for Oddcast, a leading provider of customer experience and marketing solutions, where he held a senior management position leading the company into new markets across various industries. Mike also serves on the Advisory Board for Carbon Solutions America, an independent sustainability consulting and carbon management firm that specializes in the design and implementation of greenhouse reduction and sustainability plans as well as managing the generation of carbon and renewal energy and energy efficiency credits. Mike attended University of Phoenix, studying Business Administration and Finance. He has also completed executive training at the Chicago Graduate School of Business in Chicago, IL.

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