Brandon Hall Group Studying Strategies that Realize Business Benefits of DE&I

Organizations that invest in a strategic, comprehensive approach to building a DE&I culture, rather than treating DE&I as a program or initiative, will realize significantly more business benefits. 

Boca Raton, FL — January 20, 2022

Brandon Hall Group, the leading independent HCM research and analyst firm, is launching a survey to understand the strategies and tactics employers use to realize the business benefits of DE&I.

“Every organization requires a culture with its foundation rooted in diversity, equity and inclusion (DE&),” Brandon Hall Group Chief Operating Officer and HCM Principal Analyst Rachel Cooke said. “Formal, informal and experiential learning must evolve rapidly to meet the new dynamic needs of the modern workforce.”

Brandon Hall Group’s new research initiative, Building a Culture that Embraces Diversity and Fosters Inclusion, seeks to understand the strategies and tactics employers use to realize the business benefits of DE&I.

“Business and academic research has shown DE&I’s positive impact on business results. However, those types of results are difficult to obtain unless employers build a culture in which all employees feel valued and included and have equal opportunity to do meaningful work, learn, grow and thrive in the organization,” Brandon Hall Group CEO Mike Cooke said. “This requires a strategic, organization-wide approach.”

“While interest has been high in improving DE&I, prior research revealed many organizations take a programmatic approach rather than a strategic, comprehensive one that gradually improves the culture over time,” Rachel Cooke said.

Brandon Hall Group’s Building a Culture that Embraces Diversity and Fosters Inclusion research will ask questions to understand the challenges organizations face in building a DE&I culture, how they are addressing and how they are overcoming them. Brandon Hall Group also will inquire about the difference in business impact between those taking a strategic approach and those making narrower efforts.

The data from this research will fuel the development of research reports and tools such as self-assessment tools, models and frameworks to help organizations improve their approach to realizing the business benefits of DE&I.

To participate in this study, go to Participants will receive summary results of the survey five to seven weeks after the survey launch and will get immediate download access to Brandon Hall Group’s Executive Interview, What’s Changing (And What Should Be) in DE&I.

— About Brandon Hall Group Inc.

Brandon Hall Group is the only professional development company that offers data, research, insights and certification to Learning and Talent executives and organizations. The best minds in Human Capital Management (HCM) choose Brandon Hall Group to help them create future-proof employee development plans for the new era. 

For over 28 years, we have empowered, recognized and certified excellence in organizations around the world influencing the development of over 10,000,000 employees and executives. Our HCM Excellence Awards was the first to recognize organizations for learning and talent and is the gold standard, known as the “Academy Awards of Human Capital Management.”

Our cloud-based platform delivers evidence-based insights in the areas of Learning and Development, Talent Management, Leadership Development, Diversity and Inclusion, Talent Acquisition and HR/Workforce Management for corporate organizations and HCM solution providers.

To learn more, visit

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Mike Cooke

Chief Executive Officer of Brandon Hall Group Mike Cooke Prior to joining Brandon Hall Group, Mike Cooke was the Chief Executive Officer and co-founder of AC Growth. Mike held leadership and executive positions for the majority of his career, at which he was responsible for steering sales and marketing teams to drive results and profitability. His background includes more than 15 years of experience in sales, marketing, management, and operations in the research, consulting, software and technology industries. Mike has extensive experience in sales, marketing and management having worked for several early high-growth emerging businesses and has implemented technology systems to support various critical sales, finance, marketing and client service functions. He is especially skilled in organizing the sales and service strategy to fully support a company’s growth strategy. The concept of growth was an absolute to Mike and a motivator in starting AC Growth, in order to help organizations achieve research driven results. Most recently, Mike was the VP and General Manager of Field Operations at Bersin & Associates, a global analyst and consulting services firm focused on all areas of enterprise learning, talent management and talent acquisition. Tasked with leading the company’s global expansion, Mike led all sales operations worldwide. During Mike’s tenure, the company has grown into a multi-national firm, conducting business in over 45 countries with over 4,500 multi-national organizations. Mike started his career at MicroVideo Learning Systems in 1992, eventually holding a senior management position and leading all corporate sales before founding Dynamic Minds. Mike was CEO and Co-Founder of Dynamic Minds, a custom developer of software programs, working with clients like Goldman Sachs, Prentice Hall, McGraw Hill and Merrill Lynch. Also, Mike worked for Oddcast, a leading provider of customer experience and marketing solutions, where he held a senior management position leading the company into new markets across various industries. Mike also serves on the Advisory Board for Carbon Solutions America, an independent sustainability consulting and carbon management firm that specializes in the design and implementation of greenhouse reduction and sustainability plans as well as managing the generation of carbon and renewal energy and energy efficiency credits. Mike attended University of Phoenix, studying Business Administration and Finance. He has also completed executive training at the Chicago Graduate School of Business in Chicago, IL.