Brandon Hall Group to Launch Study on Defining and Measuring the Employer Value Proposition 

The Employer Value Proposition (EVP) is a formal strategy to provide an employment experience that prompts and sustains advanced levels of discretionary employee performance and productivity. It is why employees stay at an organization. It is why candidates want to work for the organization. This study explores how organizations are creating and improving their working environment and the value that comes from their EVP.

Boca Raton, FL — July 21, 2022

Brandon Hall Group, the leading independent HCM research and analyst firm, is launching a study on July 26 to understand how employers are measuring, monitoring, and improving EVP.

Changing market conditions have changed the workforce dynamic. Organizations understand the critical need for understanding and improving their EVP in these increasingly unpredictable times. 

Brandon Hall Group’s research initiative, Employer Value Proposition focuses on:

  • How leading organizations are working on improving EVP, even in a VUCA dynamic
  • What challenges organizations are facing when defining and refining their EVP
  • How organizations use data and analytics to improve measure and improve EVP

To participate in this study, go to Participants will receive summary results of the survey six to eight weeks after the survey launch and will get immediate download access to Brandon Hall Group’s strategy brief, How to Guarantee Your Remote Workers Are Engaged and Productive?

This quantitative research will be complemented with qualitative interviews to create an understanding of the methods and techniques high-performing organizations are using to ensure their EV is well-defined, measurable, and bringing real value back to their business. The data and insights will fuel the development of research reports and tools — such as self-assessment tools, models and frameworks — to help organizations improve the way they design and deliver EVP.

“No matter whether you have all remote employees, all contingent workers, less than 10 employees, fully global, whatever — you need to be able to ensure the continues high-performance of your organization,“ said Cliff Stevenson, Principal HR and Talent Acquisition Analyst at Brandon Hall Group. “One of the only ways to ensure that is to create an environment that is rewarding for the employees and the business as a whole, and creating that engaging workplace is what improving EVP is all about.”

About Brandon Hall Group

Brandon Hall Group is the only professional development company that offers data, research, insights, and certification to Learning and Talent executives and organizations. The best minds in Human Capital Management (HCM) choose Brandon Hall Group to help them create future-proof employee development plans for the new era. 

For over 28 years, we have empowered, recognized, and certified excellence in organizations around the world influencing the development of over 10 million employees and executives. Our HCM Excellence Awards was the first to recognize organizations for learning and talent and is the gold standard, known as the “Academy Awards of Human Capital Management.”

Our cloud-based platform delivers evidence-based insights in the areas of Learning and Development, Talent Management, Leadership Development, Diversity and Inclusion, Talent Acquisition and HR for corporate organizations and HCM solution providers.

To learn more, visit

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