Brandon Hall Group to Launch Study on the Current and Future State of the Performance Review 

Organizations focus predominately on reviewing, rating and rewarding past performance. Organizations need to transform their performance management process to continuous performance management focused on coaching, feedback, learning, career development and more. This study will help organizations re-think their approach to performance based on the needs of individuals, teams and the organization.

Boca Raton, FL — Sep 14, 2022

Brandon Hall Group, the leading independent HCM research and analyst firm, is launching a study on September 20 to understand how and why employers are currently using the performance review, and what the best practices are for the future of the performance review.

This research will look at the performance review process at high-performing organizations and what is driving them to change their processes, and what those changes will look like.

Brandon Hall Group’s research initiative, The Current and Future State of the Performance Review focuses on how:

  • Whether organizations primarily use performance reviews as measurements of past performance or indicators of future potential
  • What challenges organizations are facing in developing impactful performance reviews
  • How organizations are using technology to create better performance review experiences

To participate in this study, click here. Participants will receive summary results of the survey six to eight weeks after the survey launch and will get immediate download access to Brandon Hall Group’s strategy brief, Six Ways to Make Performance Management More Relevant.

This quantitative research will be complemented with qualitative interviews to create an understanding of the methods and techniques high-performing organizations are using to receive maximum value from the performance review process. The data and insights will lead to the development of research reports and tools — such as self-assessment tools, models, and frameworks — to help organizations improve the way they design and deliver performance reviews.

“Organizations are taking a new look at their performance review processes,” said Cliff Stevenson, Principal Analyst at Brandon Hall Group, “Organizations want to be able to make the best people decisions they can.  The focus of this research is to understand what organizations are doing now, and how they are changing their process moving forward.”

About Brandon Hall Group:

Brandon Hall Group is the only professional development company that offers data, research, insights, and certification to HR, Learning, and Talent executives and organizations. The best minds in Human Capital Management (HCM) choose Brandon Hall Group to help them create future-proof employee development plans for the new era. 

For over 28 years, we have empowered, recognized, and certified excellence in organizations around the world influencing the development of over 10 million employees and executives. Our HCM Excellence Awards was the first to recognize organizations for learning and talent and is the gold standard, known as the “Academy Awards of Human Capital Management.”

Our cloud-based platform delivers evidence-based insights in the areas of Learning and Development, Talent Management, Leadership Development, Diversity and Inclusion, Talent Acquisition, and HR for corporate organizations and HCM solution providers.

To learn more, visit www.brandonhall.com.

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Mike Cooke

Chief Executive Officer of Brandon Hall Group Mike Cooke Prior to joining Brandon Hall Group, Mike Cooke was the Chief Executive Officer and co-founder of AC Growth. Mike held leadership and executive positions for the majority of his career, at which he was responsible for steering sales and marketing teams to drive results and profitability. His background includes more than 15 years of experience in sales, marketing, management, and operations in the research, consulting, software and technology industries. Mike has extensive experience in sales, marketing and management having worked for several early high-growth emerging businesses and has implemented technology systems to support various critical sales, finance, marketing and client service functions. He is especially skilled in organizing the sales and service strategy to fully support a company’s growth strategy. The concept of growth was an absolute to Mike and a motivator in starting AC Growth, in order to help organizations achieve research driven results. Most recently, Mike was the VP and General Manager of Field Operations at Bersin & Associates, a global analyst and consulting services firm focused on all areas of enterprise learning, talent management and talent acquisition. Tasked with leading the company’s global expansion, Mike led all sales operations worldwide. During Mike’s tenure, the company has grown into a multi-national firm, conducting business in over 45 countries with over 4,500 multi-national organizations. Mike started his career at MicroVideo Learning Systems in 1992, eventually holding a senior management position and leading all corporate sales before founding Dynamic Minds. Mike was CEO and Co-Founder of Dynamic Minds, a custom developer of software programs, working with clients like Goldman Sachs, Prentice Hall, McGraw Hill and Merrill Lynch. Also, Mike worked for Oddcast, a leading provider of customer experience and marketing solutions, where he held a senior management position leading the company into new markets across various industries. Mike also serves on the Advisory Board for Carbon Solutions America, an independent sustainability consulting and carbon management firm that specializes in the design and implementation of greenhouse reduction and sustainability plans as well as managing the generation of carbon and renewal energy and energy efficiency credits. Mike attended University of Phoenix, studying Business Administration and Finance. He has also completed executive training at the Chicago Graduate School of Business in Chicago, IL.

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