Brandon Hall Group to Launch Study on What Leaders Need to Know to Manage in the Hybrid Work World

Boca Raton, FL — Nov 11, 2022

Brandon Hall Group, the leading independent HCM research and analyst firm, is launching a study on November 15 to understand the current state of leadership for hybrid workforces, the challenges organizations face in supporting managers with hybrid workers, and how they are addressing and overcoming those challenges.

This research will examine the best practices and real-world examples of managing hybrid workforces to give a clear picture of the day-to-day activities that organizations can implement to have an immediate impact on talent management and overall business objectives.

Brandon Hall Group’s research initiative, What Leaders Need to Know to Manage in the Hybrid Work World focuses on:

  • The ways organizations are supporting employees in new locations or work situations, and also how they are supporting managers in leading those employees 
  • What challenges organizations are facing in managing remote workers and the best practices in organizations that have been successful in making a transition to a hybrid workforce
  • How organizations are using technology to help managers connect with workers remotely or asynchronously

To participate in this study, go to .Participants will receive summary results of the survey six to eight weeks after the survey launch and will get immediate download access to Brandon Hall Group’s eBook, Developing More Great Leaders in the Age of Hybrid Work.

This quantitative research will be complemented with qualitative interviews to create an understanding of the methods and techniques high-performing organizations are using to improve the leadership of managers supporting hybrid or remote workers, and the business benefits they are seeing from doing so. The data and insights will fuel the development of research reports and tools — such as self-assessment tools, models, and frameworks — to help organizations grow and promote their employee- and manager-developed career plans.

“Managing employees remotely goes beyond familiarizing yourself with the technology necessary for communication or goal management.”, according to Cliff Stevenson, Principal Analyst for HR at Brandon Hall Group, “Leaders in a hybrid environment have to consider the needs and concerns that are unique to the hybrid environment. It is not just technology but also a set of skills and competencies that are needed to interact and engage with employees in new and different circumstances.”

About Brandon Hall Group:

Brandon Hall Group is the only professional development company that offers data, research, insights, and certification to HR, Learning, and Talent executives and organizations. The best minds in Human Capital Management (HCM) choose Brandon Hall Group to help them create future-proof employee development plans for the new era. 

For over 28 years, we have empowered, recognized, and certified excellence in organizations around the world influencing the development of over 10 million employees and executives. Our HCM Excellence Awards was the first to recognize organizations for learning and talent and is the gold standard, known as the “Academy Awards of Human Capital Management.”

Our cloud-based platform delivers evidence-based insights in the areas of Learning and Development, Talent Management, Leadership Development, Diversity and Inclusion, Talent Acquisition, and HR for corporate organizations and HCM solution providers.

To learn more, visit

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Mike Cooke



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Mike Cooke

Chief Executive Officer of Brandon Hall Group Mike Cooke Prior to joining Brandon Hall Group, Mike Cooke was the Chief Executive Officer and co-founder of AC Growth. Mike held leadership and executive positions for the majority of his career, at which he was responsible for steering sales and marketing teams to drive results and profitability. His background includes more than 15 years of experience in sales, marketing, management, and operations in the research, consulting, software and technology industries. Mike has extensive experience in sales, marketing and management having worked for several early high-growth emerging businesses and has implemented technology systems to support various critical sales, finance, marketing and client service functions. He is especially skilled in organizing the sales and service strategy to fully support a company’s growth strategy. The concept of growth was an absolute to Mike and a motivator in starting AC Growth, in order to help organizations achieve research driven results. Most recently, Mike was the VP and General Manager of Field Operations at Bersin & Associates, a global analyst and consulting services firm focused on all areas of enterprise learning, talent management and talent acquisition. Tasked with leading the company’s global expansion, Mike led all sales operations worldwide. During Mike’s tenure, the company has grown into a multi-national firm, conducting business in over 45 countries with over 4,500 multi-national organizations. Mike started his career at MicroVideo Learning Systems in 1992, eventually holding a senior management position and leading all corporate sales before founding Dynamic Minds. Mike was CEO and Co-Founder of Dynamic Minds, a custom developer of software programs, working with clients like Goldman Sachs, Prentice Hall, McGraw Hill and Merrill Lynch. Also, Mike worked for Oddcast, a leading provider of customer experience and marketing solutions, where he held a senior management position leading the company into new markets across various industries. Mike also serves on the Advisory Board for Carbon Solutions America, an independent sustainability consulting and carbon management firm that specializes in the design and implementation of greenhouse reduction and sustainability plans as well as managing the generation of carbon and renewal energy and energy efficiency credits. Mike attended University of Phoenix, studying Business Administration and Finance. He has also completed executive training at the Chicago Graduate School of Business in Chicago, IL.