Brandon Hall Group to Launch Study on Winning the War for Talent – the Next Practices in Talent Acquisition  

The world of talent acquisition is changing quickly, and organizations are taking many steps to keep up with the changes. Talent acquisition strategy and execution will require broad rethinking, including the transformation of the talent acquisition organization.

Boca Raton, FL — August 11, 2022

Brandon Hall Group, the leading independent HCM research and analyst firm, is launching a study on August 16 to better understand the current and next practices in achieving competitive success in recruiting high-performing talent.

This research will show how organizations looking to win the war for talent adopt a more objective approach to evaluating talent. High-performing organizations are also more flexible in their approach to winning the war for talent with updated or restructured talent acquisition people, processes, and technology to:

  • Create a more robust pipeline of talent
  • Increase the diversity of skills in their organization
  • Improve their employer brand

To participate in this study, go to https://www.surveymonkey.com/r/FHMYRPQ. Participants will receive summary results of the survey six to eight weeks after the survey launch and will get immediate download access to Brandon Hall Group’s Strategy Brief, How to Use Automated Talent Acquisition Processes to Improve the Candidate Experience.

This quantitative research will be complemented with qualitative interviews to create an understanding of the methods and techniques high-performing organizations are using to ensure their talent acquisition efforts are personalized, customized, and with a provable ROI. The data and insights will fuel the development of research reports and tools — such as self-assessment tools, models, and frameworks — to help organizations improve the way they go about winning the war for talent.

“Creating a candidate-centric experience is critical in winning the war for talent in 2022 and beyond.” said Cliff Stevenson, Principal HR and Talent Acquisition Analyst at Brandon Hall Group, and author of this research, “And one of the first steps is to take a more objective approach and eliminate human error and bias when possible. A data-driven talent strategy also gives candidates a feeling of fairness which will spread, especially in this social media era, and that creates a better employer brand.”

About Brandon Hall Group:

Brandon Hall Group is the only professional development company that offers data, research, insights, and certification to HR, Learning, and Talent executives and organizations. The best minds in Human Capital Management (HCM) choose Brandon Hall Group to help them create future-proof employee development plans for the new era. 

For over 28 years, we have empowered, recognized, and certified excellence in organizations around the world influencing the development of over 10 million employees and executives. Our HCM Excellence Awards was the first to recognize organizations for learning and talent and is the gold standard, known as the “Academy Awards of Human Capital Management.”

Our cloud-based platform delivers evidence-based insights in the areas of Learning and Development, Talent Management, Leadership Development, Diversity and Inclusion, Talent Acquisition, and HR for corporate organizations and HCM solution providers.

To learn more, visit www.brandonhall.com.

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Mike Cooke

Chief Executive Officer of Brandon Hall Group Mike Cooke Prior to joining Brandon Hall Group, Mike Cooke was the Chief Executive Officer and co-founder of AC Growth. Mike held leadership and executive positions for the majority of his career, at which he was responsible for steering sales and marketing teams to drive results and profitability. His background includes more than 15 years of experience in sales, marketing, management, and operations in the research, consulting, software and technology industries. Mike has extensive experience in sales, marketing and management having worked for several early high-growth emerging businesses and has implemented technology systems to support various critical sales, finance, marketing and client service functions. He is especially skilled in organizing the sales and service strategy to fully support a company’s growth strategy. The concept of growth was an absolute to Mike and a motivator in starting AC Growth, in order to help organizations achieve research driven results. Most recently, Mike was the VP and General Manager of Field Operations at Bersin & Associates, a global analyst and consulting services firm focused on all areas of enterprise learning, talent management and talent acquisition. Tasked with leading the company’s global expansion, Mike led all sales operations worldwide. During Mike’s tenure, the company has grown into a multi-national firm, conducting business in over 45 countries with over 4,500 multi-national organizations. Mike started his career at MicroVideo Learning Systems in 1992, eventually holding a senior management position and leading all corporate sales before founding Dynamic Minds. Mike was CEO and Co-Founder of Dynamic Minds, a custom developer of software programs, working with clients like Goldman Sachs, Prentice Hall, McGraw Hill and Merrill Lynch. Also, Mike worked for Oddcast, a leading provider of customer experience and marketing solutions, where he held a senior management position leading the company into new markets across various industries. Mike also serves on the Advisory Board for Carbon Solutions America, an independent sustainability consulting and carbon management firm that specializes in the design and implementation of greenhouse reduction and sustainability plans as well as managing the generation of carbon and renewal energy and energy efficiency credits. Mike attended University of Phoenix, studying Business Administration and Finance. He has also completed executive training at the Chicago Graduate School of Business in Chicago, IL.

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