Brandon Hall Group to Study How to Transform HR Into a Digital Powerhouse

HR needs to completely step into the digital age. Preparing for this exciting transformation is critically important. Enhancing the technical prowess and digital skills of HR is critical for the future of work. 

Boca Raton, FL — October 4, 2021

Brandon Hall Group, the leading independent HCM research and analyst firm, is launching a survey focusing on how HR needs to step into the digital age by correlating KPIs with best practices, but also understand the impacts of digital transformation.

“HR, in many organizations, is the last frontier for digital transformation. The use of AI, ML, RPA, Bots and Apps is at its infancy stage in many HR organizations. The first reveal for many HR organizations to these digital advancements has been through solution provider branding and messaging,” said Brandon Hall Group Chief Strategy Officer and HCM Principal Analyst Michael Rochelle. “Solution providers are now touting the promise of these advancements and how they will reshape HR processes in a new and exciting way.

“The challenge for HR organizations is the lack of understanding in how to translate these solution provider claims into a solid set of technical requirements and use cases to aid their technology selection processes,” he said. “HR organizations struggle with the before and after impact of a solution provider adding these advancements to their platforms. HR organizations need help right now.”

For many organizations, the ethics and governance of introducing these advancements into their HR processes must come first before embarking on technology selections, Brandon Hall Group believes. Concerns include potential unintended consequences of relying on automation to replace human decision-making.

Brandon Hall Group will ask respondents to identify their digital transformation practices and correlate them with increases in key performance indicators to identify best and next practices in digital transformation strategies. Brandon Hall Group will create models and frameworks to help organizations improve their digital transformation strategies.

“Will employees be treated fairly? Will the data provide the proper view of what is to come in the workforce? Is the quality of the current data available that will feed the automation be at the quality it needs to be? These are just some of the questions that are being raised by HR teams,” Brandon Hall Group CEO Mike Cooke said. “Digital transformation for HR is much like fire. It could be a revolutionary tool with great benefits or if not handled properly be extremely harmful to its users.”

To participate in this study, go to Participants will receive summary results of the survey five to seven weeks after the survey launch and will get immediate download access to Brandon Hall Group’s Research Summary, COVID-19: Impact on Workplace Practices 2021.

— About Brandon Hall Group Inc.

Brandon Hall Group is the only professional development company that offers data, research, insights and certification to Learning and Talent executives and organizations. The best minds in Human Capital Management (HCM) choose Brandon Hall Group to help them create future-proof employee development plans for the new era. 

For over 27 years, we have empowered, recognized and certified excellence in organizations around the world influencing the development of over 10,000,000 employees and executives. Our HCM Excellence Awards was the first to recognize organizations for learning and talent and is the gold standard, known as the “Academy Awards of Human Capital Management.”

Our cloud-based platform delivers evidence-based insights in the areas of Learning and Development, Talent Management, Leadership Development, Diversity and Inclusion, Talent Acquisition and HR/Workforce Management for corporate organizations and HCM solution providers.

To learn more, visit

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Mike Cooke

Chief Executive Officer of Brandon Hall Group Mike Cooke Prior to joining Brandon Hall Group, Mike Cooke was the Chief Executive Officer and co-founder of AC Growth. Mike held leadership and executive positions for the majority of his career, at which he was responsible for steering sales and marketing teams to drive results and profitability. His background includes more than 15 years of experience in sales, marketing, management, and operations in the research, consulting, software and technology industries. Mike has extensive experience in sales, marketing and management having worked for several early high-growth emerging businesses and has implemented technology systems to support various critical sales, finance, marketing and client service functions. He is especially skilled in organizing the sales and service strategy to fully support a company’s growth strategy. The concept of growth was an absolute to Mike and a motivator in starting AC Growth, in order to help organizations achieve research driven results. Most recently, Mike was the VP and General Manager of Field Operations at Bersin & Associates, a global analyst and consulting services firm focused on all areas of enterprise learning, talent management and talent acquisition. Tasked with leading the company’s global expansion, Mike led all sales operations worldwide. During Mike’s tenure, the company has grown into a multi-national firm, conducting business in over 45 countries with over 4,500 multi-national organizations. Mike started his career at MicroVideo Learning Systems in 1992, eventually holding a senior management position and leading all corporate sales before founding Dynamic Minds. Mike was CEO and Co-Founder of Dynamic Minds, a custom developer of software programs, working with clients like Goldman Sachs, Prentice Hall, McGraw Hill and Merrill Lynch. Also, Mike worked for Oddcast, a leading provider of customer experience and marketing solutions, where he held a senior management position leading the company into new markets across various industries. Mike also serves on the Advisory Board for Carbon Solutions America, an independent sustainability consulting and carbon management firm that specializes in the design and implementation of greenhouse reduction and sustainability plans as well as managing the generation of carbon and renewal energy and energy efficiency credits. Mike attended University of Phoenix, studying Business Administration and Finance. He has also completed executive training at the Chicago Graduate School of Business in Chicago, IL.

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