Brandon Hall Group’s New Research Study to Uncover How Some Organizations are Winning the War for Talent

In today’s business environment, organizations must do everything they can to win in the talent market. They do this by being better at sourcing, screening and onboarding than anyone else. This new study will identify organizations’ talent-acquisition practices and correlate them with increases in key performance indicators to identify best and next practices in talent-acquisition strategies

Boca Raton, FL

Brandon Hall Group, the leading independent HCM research and analyst firm, recently launched a new study that looks at organizations’ talent-acquisition practices and correlates them with increases in key performance indicators to identify best and next practices in talent-acquisition strategies for their workforce.

“If you believe your greatest competitive advantage is your talent, then the same strategies that create opportunities with customers should be deployed to win the talent war,” said Brandon Hall Group Principal Analyst Cliff Stevenson. “Innovation, creativity and motivation are the core qualities needed to attract the best candidates in a much more competitive job market.”

One of the first major steps employers should take is implementing a more objective approach in their battle for talent, and aggressively eliminating human error. Creating an objective and equitable data-driven approach to finding talent has two effects: It offers employers a more accurate view of potential employees and gives candidates a feeling of fairness which will spread, especially in the era of social media, creating a better employer brand for early adopters of this method.

“A year of remote working taught employers to be more confident using remote workers, which means a wider net is being cast by some of the world’s top firms,” said Brandon Hall Group CEO Mike Cooke.

At the same time, all workers with remote work experience — contingent or otherwise — gained new skills that are now in high demand. Candidates seek different qualities from an employer — not just compensation but work flexibility, wellness and well-being programs, and up-to-date technology, to name a few.

If organizations seeking to win the war for talent adopt a more objective approach to evaluating talent and a more empathetic view of potential employees, candidates will:

  • Have a more positive opinion of the hiring experience, regardless of outcome
  • Move faster through the pipeline.
  • Receive more meaningful feedback during the hiring process.
  • Gain a better understanding of a prospective employer’s culture.
  • Have more constructive conversations during interviews.
  • Be more likely to refer other candidates to the organization.

Brandon Hall Group will create models and frameworks from this research to help organizations improve their talent-acquisition strategies. 

To participate in this study, visit Those who complete the research will get immediate access to a Strategy Brief and receive a summary of the results with the study is complete.

—About Brandon Hall Group Inc. 

Brandon Hall Group is the only professional development company that offers data, research, insights and certification to Learning and Talent executives and organizations. The best minds in Human Capital Management (HCM) choose Brandon Hall Group to help them create future-proof employee development plans for the new era. 

For over 27 years, we have empowered, recognized and certified excellence in organizations around the world influencing the development of over 10,000,000 employees and executives. Our HCM Excellence Awards was the first to recognize organizations for learning and talent and is the gold standard, known as the “Academy Awards of Human Capital Management.”

Our cloud-based platform delivers evidence-based insights in the areas of Learning and Development, Talent Management, Leadership Development, Diversity and Inclusion, Talent Acquisition and HR/Workforce Management for corporate organizations and HCM solution providers.

To learn more visit

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Mike Cooke

Chief Executive Officer of Brandon Hall Group Mike Cooke Prior to joining Brandon Hall Group, Mike Cooke was the Chief Executive Officer and co-founder of AC Growth. Mike held leadership and executive positions for the majority of his career, at which he was responsible for steering sales and marketing teams to drive results and profitability. His background includes more than 15 years of experience in sales, marketing, management, and operations in the research, consulting, software and technology industries. Mike has extensive experience in sales, marketing and management having worked for several early high-growth emerging businesses and has implemented technology systems to support various critical sales, finance, marketing and client service functions. He is especially skilled in organizing the sales and service strategy to fully support a company’s growth strategy. The concept of growth was an absolute to Mike and a motivator in starting AC Growth, in order to help organizations achieve research driven results. Most recently, Mike was the VP and General Manager of Field Operations at Bersin & Associates, a global analyst and consulting services firm focused on all areas of enterprise learning, talent management and talent acquisition. Tasked with leading the company’s global expansion, Mike led all sales operations worldwide. During Mike’s tenure, the company has grown into a multi-national firm, conducting business in over 45 countries with over 4,500 multi-national organizations. Mike started his career at MicroVideo Learning Systems in 1992, eventually holding a senior management position and leading all corporate sales before founding Dynamic Minds. Mike was CEO and Co-Founder of Dynamic Minds, a custom developer of software programs, working with clients like Goldman Sachs, Prentice Hall, McGraw Hill and Merrill Lynch. Also, Mike worked for Oddcast, a leading provider of customer experience and marketing solutions, where he held a senior management position leading the company into new markets across various industries. Mike also serves on the Advisory Board for Carbon Solutions America, an independent sustainability consulting and carbon management firm that specializes in the design and implementation of greenhouse reduction and sustainability plans as well as managing the generation of carbon and renewal energy and energy efficiency credits. Mike attended University of Phoenix, studying Business Administration and Finance. He has also completed executive training at the Chicago Graduate School of Business in Chicago, IL.

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