Communication: The Key to Great Organizational Culture

By Daria Friedman, Principal Analyst, Talent Acquisition, Brandon Hall Group

Learn how to recognize and make the most from key connection moments! Attend the webinar, The Key to a Great Culture: Effective Communication Throughout the Employee Lifecycle, sponsored by GuideSpark, on Thursday, November 8that 1 pm Eastern.

One of the biggest challenges organizations face throughout the employee lifecycle — from first contact with candidates through exit interviews — is communication. Though the means of communication are proliferating (texting, Twitter, phone, email, Snapchat etc.), organizations still grapple with integrating employee communication into their systems and measuring its effectiveness.

Candidates often fall into a black hole during the hiring process; new hires’ expectations are not met in onboarding and employees yearn for manager feedback. The impact of this ineffective communication is an organizational culture that makes it difficult to hire and retain talent.

There are connection moments that are critical to the employee experience and can determine the extent to which they will become engaged or disconnected. Explaining growth opportunities to new hires and employees are key examples. High-performance* organizations are much more likely than other organizations to do so with new hires (61% high-performance vs. 47% other). And, high-performance organizations are four times as likely as other organizations to be effective at explaining specific growth opportunities to employees (41% high performance vs. 10% other).

Discover how to recognize and make the most of those key connection moments so your organization can build a thriving culture. Attend our webinar, The Key to a Great Culture: Effective Communication Throughout the Employee Lifecycle sponsored by GuideSpark, on Thursday, November 8that 1 pm eastern.

*High-performance organizations are those that have seen improvement in most of their key performance metrics over the past year.

–Daria Friedman, Principal Analyst, Talent Acquisition, Brandon Hall Group

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Mike Cooke

Chief Executive Officer of Brandon Hall Group Mike Cooke Prior to joining Brandon Hall Group, Mike Cooke was the Chief Executive Officer and co-founder of AC Growth. Mike held leadership and executive positions for the majority of his career, at which he was responsible for steering sales and marketing teams to drive results and profitability. His background includes more than 15 years of experience in sales, marketing, management, and operations in the research, consulting, software and technology industries. Mike has extensive experience in sales, marketing and management having worked for several early high-growth emerging businesses and has implemented technology systems to support various critical sales, finance, marketing and client service functions. He is especially skilled in organizing the sales and service strategy to fully support a company’s growth strategy. The concept of growth was an absolute to Mike and a motivator in starting AC Growth, in order to help organizations achieve research driven results. Most recently, Mike was the VP and General Manager of Field Operations at Bersin & Associates, a global analyst and consulting services firm focused on all areas of enterprise learning, talent management and talent acquisition. Tasked with leading the company’s global expansion, Mike led all sales operations worldwide. During Mike’s tenure, the company has grown into a multi-national firm, conducting business in over 45 countries with over 4,500 multi-national organizations. Mike started his career at MicroVideo Learning Systems in 1992, eventually holding a senior management position and leading all corporate sales before founding Dynamic Minds. Mike was CEO and Co-Founder of Dynamic Minds, a custom developer of software programs, working with clients like Goldman Sachs, Prentice Hall, McGraw Hill and Merrill Lynch. Also, Mike worked for Oddcast, a leading provider of customer experience and marketing solutions, where he held a senior management position leading the company into new markets across various industries. Mike also serves on the Advisory Board for Carbon Solutions America, an independent sustainability consulting and carbon management firm that specializes in the design and implementation of greenhouse reduction and sustainability plans as well as managing the generation of carbon and renewal energy and energy efficiency credits. Mike attended University of Phoenix, studying Business Administration and Finance. He has also completed executive training at the Chicago Graduate School of Business in Chicago, IL.