Covario Makes the 30th Annual “Software 500” for Third Year in a Row

Contributed to by: Rick Clancy, Sr. Director, Public Relations, Covario & Rio SEO

Software Magazine Ranks Covario among World’s Largest Software Companies

SAN DIEGO, Sept. 20, 2012 – Covario, Inc., the nation’s largest independent provider of global search marketing services and technology solutions, today announced its inclusion in Software Magazine’s 30th annual “Software 500” ranking of the world’s largest software companies.

This is the third consecutive year that Covario has made the list at number 401 based on 2011 software and related services revenues of nearly $26 million, propelled by a strong double-digit growth rate. In April, the six-year-old, privately-held firm spun-out its award-winning software unit into a dedicated brand called Rio SEO.

“The Software 500 results show that revenue growth in the software and services industry was again healthy with total Software 500 revenue of $643.6 billion worldwide for 2011,” said John P. Desmond, editor of Software Magazine and  “This represented approximately 17 percent growth from the previous year’s list.”

The Software 500 is a revenue-based ranking of the world’s largest software and service providers, targeting medium to large enterprises. The ranking is based on total 2011 worldwide software and services revenue, encompassing everything from software licenses, support and training, to software-related services and consulting. Software Magazine gathered the financial information through Rockport Custom Publishing and from public documents.

“It’s an honor to make the Software 500 three years in a row,” said Russ Mann, chief executive of both Covario and Rio SEO. “The team is passionate about partnering with our clients to deliver software solutions and search marketing innovations that deliver clear ROI.  With the spin-out of Rio SEO into its own brand, we aim to make our award-winning software available to large enterprises and mid-size companies, as well as digital agencies that can leverage our SEO tools to further their business.”

Rio SEO offers a suite of organic search marketing and social media software tools geared for both in-house corporate marketers and search marketers at digital agencies who provide SEO and social media services to their clients. In addition, Rio SEO provides technology applications designed to help brand marketers and retailers who generate huge amounts of website content optimize their Web pages with minimal IT support, as well as build corresponding mobile sites optimized for devices like smartphones and tablets.  Plus, with the recent acquisition of Top Local Search, Rio SEO now offers a suite of local SEO solutions.

In addition to making the Software 500, Covario was recently named to the JMP Securities 2012 “Hot 100” list of the nation’s leading privately-held software companies for the third year in a row.

Initially, the complete 2012 Software 500 list will be made available in late September to online subscribers at  Subsequently, the list will appear in the fall issue of Software Magazine, which will be published in print for the first time in more than five years.

About Covario

Covario is a leading provider of SEO (search engine optimization) and SEM (search engine marketing) agency services and management solutions.  The firm was selected by OMMA as the 2011 Search Agency of the Year.  It was one of only nine agencies from more than 100 considered to make the 2011 Forrester Research Wave of U.S. Search Marketing Agencies.  Covario is also the developer of a unique platform for cross-media optimization and attribution analysis, known as the Covario CMO Dashboard™. Headquartered in San Diego, the firm has about 200 team members worldwide.  It also has offices in Chicago, London, Beijing, Tokyo, Singapore, and Sao Paulo.  Covario’s growing customer base includes world leaders in technology, consumer electronics, retail, ecommerce, financial services, media, entertainment, publishing, and consumer packaged goods.  More information is available at

About Rio SEO

Rio SEO, a new brand launched by Covario, Inc., is a dedicated business unit focused on providing best-of-breed technology solutions for earned and owned digital media programs, specifically for SEO (search engine optimization) and social media marketing.  It is among the largest independent providers of SaaS-based SEO automation solutions with patented technology.  Rio SEO offers application modules for organic search and social media with tools for content marketing, auditing, reporting, competitive analysis, mobile site optimization, SEO execution, and local SEO automation. Rio SEO software clients include brand marketers, retailers, and digital agencies.  More information about Rio SEO is available at

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