Brain Aware Training is a provider of science-based training solutions focused on leadership development, change management, and organizational performance. Founded in 2016 by Dr. Britt Andreatta, a former chief learning officer and thought leader in the learning and talent industry, the company offers a suite of training programs, consulting services, and intellectual property licensing.
Brain Aware Training’s key products include the Brain Aware Leader, Brain Aware Professional, and Brain Aware Executive programs, as well as standalone modules on change management and team performance. These offerings are grounded in neuroscience and evidence-based practices, designed to drive real behavior change in organizations. The company’s approach combines cutting-edge research with practical, actionable strategies that can be immediately applied in the workplace.
Brain Aware Training differentiates itself through its science-based methodology, customizable content, and whole-organization solutions. The company serves mid-size to large organizations, with a particular focus on tech, healthcare, financial services, manufacturing, and construction. This analysis is based on a business briefing with Brandon Hall Group™.
Key highlights of Brain Aware Training’s leadership development programs include:
- Science-Based Approach. Programs are rooted in neuroscience and evidence-based practices, providing learners with a deep understanding of human behavior and organizational dynamics.
- Customizable Content. All training materials can be fully customized to align with each organization’s unique context and culture, allowing for seamless integration with existing initiatives.
- Multi-Level Solutions. Offerings span from executive-level training to individual contributor development, enabling organizations to implement consistent messaging and methodologies across all levels.
- Change Management Focus. The ChangeQuest product addresses the critical need for effective change management, complementing structural approaches like ADKAR with insights into human resistance to change.
- Actionable Strategies. All programs emphasize practical tools and techniques that participants can immediately apply, driving long-term behavior change and measurable results.
By providing science-based, customizable solutions that can be implemented across all organizational levels, the company enables its clients to create more resilient, adaptive, and high-performing workplaces.
The company’s unique positioning lies in its combination of rigorous research, practical application, and flexibility in delivery. Dr. Andreatta’s reputation as a thought leader in the industry lends credibility to the offerings, while the company’s agility allows it to respond quickly to client needs and market trends.
As organizations continue to grapple with rapid change and the need for adaptive leadership, the company’s focus on neuroscience-backed strategies offers a compelling value proposition. To maximize its growth potential, Brain Aware Training may need to refine its target market and messaging to stand out in a competitive landscape and address the challenges of long sales cycles and high turnover in the talent development space.
