Founded in 2023, Ditch is a financial wellness platform designed to address the needs of employees who are not yet ready to contribute to traditional retirement savings plans, such as 401ks. The company’s AI-powered app offers personalized financial education, dynamic budgeting tools, and effortless debt payoffs through purchase roundups. It also includes a feature that allows employers to match employee debt contributions.
Ditch’s unique approach addresses the gap in financial wellness solutions by focusing on debt reduction and wealth building for employees who are not yet ready to focus on traditional retirement savings plans. The company’s app is designed to be engaging and easy to use, with a focus on driving action and delivering value to both employees and employers.
Based on a recent analyst briefing with Brandon Hall Group™, key highlights of Ditch’s financial wellness app include:
- AI-powered personalization: The app uses AI to provide personalized financial education, insights, and advice to each user based on their individual financial situation.
- Debt-specific feature set: Ditch offers a variety of features specifically designed to help users get out of debt, including debt tracking, payoff planning, and employer contribution matching.
- Effortless debt payoffs: The app allows users to make automatic micro-contributions towards their debt with each purchase they make, making it easier to pay off debt without having to think about it.
- Financial education: Ditch provides users with access to personalized financial education courses that can help them learn about budgeting, debt management, and other important financial topics.
- Employer contribution matching: Employers can choose to match a percentage of their employees’ debt contributions, which can help incentivize employees to use the app and get out of debt faster.
Ditch’s unique approach to financial wellness helps employees achieve their financial goals faster by providing them with the tools and resources they need to get out of debt and build wealth. The company’s focus on personalization, engagement, and action-oriented solutions sets it apart from other financial wellness providers. With its innovative technology and strong leadership team, Ditch is well-positioned to continue its growth and make a significant impact on the financial wellness industry.
