EVP, Candidate Experience and Truth in Advertising

By Daria Friedman, Principal Analyst, Talent Acquisition, Brandon Hall Group

Want to learn how to improve your organization’s candidate experience? Register for a free Brandon Hall Group webinar sponsored by Glassdoor.

For consumer products and services, Truth-in-Advertising laws protect consumers, but who protects candidates when they accept a position based on false employment experience claims?

Most states allow “at will” employment, where employees can be terminated for any reason as long as it is not illegal, such as racial or religious discrimination. But are employees really helpless?

No. Employees have the ultimate power to resign their positions and an average of about twelve percent overall do so during their first year of employment, based on Brandon Hall Group’s Hiring Practices and Internal Mobility Survey.

Of course, new-hire attrition has a negative impact on employers. Organizations, therefore, are placing more emphasis on improving candidate experience and providing authentic employer brand messaging based on their Employee Value Proposition (EVP) to convey to candidates what the organization is really like and why they should want to work there.

It is not only fear of resignations that drives employer change; it is also the widespread adoption of social networking. No company knows this better than Glassdoor. Employees, former employees and candidates post comments about employers on their site and they aren’t always positive. Your organization’s EVP and candidate experience are already public!

Among the key findings from Brandon Hall Group’s 2018 Candidate Experience Survey is that organizations with effective candidate experience practices (compared to those with ineffective practices) are much more likely see substantial improvement in talent metrics, such as quality hires. Their EVP and candidate communications practices are also more effective.

Discover how to improve your practices by registering for our webinar “Revealing Your Organization’s EVP and Winning at Candidate Experience,” sponsored by Glassdoor. You will be surprised by some of the other revelations from the survey!

Click here for FREE registration.

Daria Friedman, Principal Analyst, Talent Acquisition, Brandon Hall Group

For more information on our research, please visit www.brandonhall.com.

Like what you see? Share with a friend.

Mike Cooke



Stay connected

Get notified for upcoming news subscribing

Related Content

Mike Cooke

Chief Executive Officer of Brandon Hall Group Mike Cooke Prior to joining Brandon Hall Group, Mike Cooke was the Chief Executive Officer and co-founder of AC Growth. Mike held leadership and executive positions for the majority of his career, at which he was responsible for steering sales and marketing teams to drive results and profitability. His background includes more than 15 years of experience in sales, marketing, management, and operations in the research, consulting, software and technology industries. Mike has extensive experience in sales, marketing and management having worked for several early high-growth emerging businesses and has implemented technology systems to support various critical sales, finance, marketing and client service functions. He is especially skilled in organizing the sales and service strategy to fully support a company’s growth strategy. The concept of growth was an absolute to Mike and a motivator in starting AC Growth, in order to help organizations achieve research driven results. Most recently, Mike was the VP and General Manager of Field Operations at Bersin & Associates, a global analyst and consulting services firm focused on all areas of enterprise learning, talent management and talent acquisition. Tasked with leading the company’s global expansion, Mike led all sales operations worldwide. During Mike’s tenure, the company has grown into a multi-national firm, conducting business in over 45 countries with over 4,500 multi-national organizations. Mike started his career at MicroVideo Learning Systems in 1992, eventually holding a senior management position and leading all corporate sales before founding Dynamic Minds. Mike was CEO and Co-Founder of Dynamic Minds, a custom developer of software programs, working with clients like Goldman Sachs, Prentice Hall, McGraw Hill and Merrill Lynch. Also, Mike worked for Oddcast, a leading provider of customer experience and marketing solutions, where he held a senior management position leading the company into new markets across various industries. Mike also serves on the Advisory Board for Carbon Solutions America, an independent sustainability consulting and carbon management firm that specializes in the design and implementation of greenhouse reduction and sustainability plans as well as managing the generation of carbon and renewal energy and energy efficiency credits. Mike attended University of Phoenix, studying Business Administration and Finance. He has also completed executive training at the Chicago Graduate School of Business in Chicago, IL.